Inventor alliance Packaging Talk 11-12-11
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Packaging Your Product for Retail, Made Easy BY: KAREN WAKSMAN & FRED SCHECHTER
description
Fred Schechter of DS4Design.com's presentation on behalf of Karen Waksman of ProductforProfit.com for the new packaging video product. Presented to the Inventor's Alliance group in Menlo Park Ca on 11-12-2011
Transcript of Inventor alliance Packaging Talk 11-12-11
Packaging Your Product for Retail, Made Easy
BY: KAREN WAKSMAN & FRED SCHECHTER
About Fred:
• Industrial Designer
• Packaging Designer
• Point of Purchase Display Designer
• Over 10 years in the Industry with products in Toys R us, Sharper Image, Wal-Mart, and many more.
Why We Know What We’re Talking About!
About Karen:
• Sold Millions of Units to the World’s Largest Retailers
• Manufacturer’s Rep turned Author, Speaker and Consultant
• Wholesale Product Expert For About.com (New York Times Co.), etc.
Topics Discussed
• Why Packaging for Retail?• What Buyers Care About In Regards to
Packaging• Types of Product Packaging Available Today• Getting Started with Retail Packaging• Tips to Get Started With Packaging• Packaging Resources
Carded-BlisterCorrugated BoxStickerClamshellTubeBlow MoldedFood ProductSecondaryTertiary
Types of Product Packaging
Carded-Blister Style
Product held in place by Shrink wrap or vacuum formBack of card printingSombrero = Hang Hole
Types of Product Packaging
Corrugated Box
Die-line Mechanical drawingsTucks, Flaps, Glue-stripsCardstock vs. Corrugated Fluting Directionality
Types of Product Packaging
Sticker
ArtOuter Die-lineMaterial ThicknessTack Level
Types of Product Packaging
Clamshell
Vacuum Formed1 Sided MoldCombined with Flat ArtIntegrates with Other StylesFloating Product Effect
Types of Product Packaging
Tube
Paper or Vinyl tubeEnd CapsCustom Ends (salt shaker)Suspend Product in CenterWasted Shipping SpaceDecorate with Flat Art
Types of Product Packaging
Blow Molding
1-Sided MoldThreaded CapClear or OpaqueLiquid or Granulated ProductSticker or Wrap Decoration
Types of Product Packaging
Food Product
Tamper SealFreshness DatingBagCanBottleBox
Types of Product Packaging
Secondary Packaging
Shipping packaging like Amazon12 Packs to a storeProtect and contain smaller amounts for retail saleBoxesSelf Merchandising Displays
Types of Product Packaging
Tertiary Packaging
PalletsShrink WrapBulk HandlingWarehouse Storage Transport Shipping
Types of Product Packaging
Identify 3 Direct Competitors, Note Prices
Identify Your “Dream Packaging”
Measure their Length, Width, and Height.
Take Pictures
Quick Tips to Get You Started
Toolkit
Tape measures work great in the field. (Inches or mm)
Camera
Notebook (Evernote)
Tool Kit Example
MFG.comAlibaba.comMcMaster.comGrainger.comCapitalCorrugated.com
Finding Packaging Manufacturers
Resources
Fulfillment
Fulfillment by AmazonWebgistixInnotracShipwire
Resources
Coroflot.comAiGA.comElance.comguru.comOdesk.comBehance.comLinkedin.comAquent.com
Finding Graphic & Packaging Designers
