Intuitive Openings

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INTUITIVE OPENINGS Brussels, Belgium Nov 21, 2006

Transcript of Intuitive Openings

INTUITIVE OPENINGS

Brussels, Belgium Nov 21, 2006

Short History on OpeningsFifty plus on board

Adding Value to openings 

Darwinism

Natural Selection

Survival of the First

Fossilize

1859

39

1st American patent on the tin can

99

Glass Blowing Bottles

Fr Canning Process, Glass

Nicolas Appert

1910

UK Tin Canister

Peter Durand

1958

USA Can Opener

Ezra Warner

1970

William Lyman

USA

Improved Can Opener

history

1809

Military Application

92

Crown Bottle Cap

William Painter

1978

Lightning Closure

89

53

Accessibility

Clamshell & Blister Packaging

Many Mass Market Retailers consider the annoyance felt by

the consumer as a small price to pay for reducing the tremendous costs of retail theft and its impact on the bottom line.

2001 San Diego Padres pitcher Adam Eaton

1915 23

Six pack Hom-Paks

73

PET Bottle

1920

Cup Dispensing vending machines

1962

Pull Ring Tab Alcoa

74

Stay-on Tab

Modern-Day

Can Opener

25 57

1st Aluminium Can

65

Can Dispensing vending machines

70

Drinks in Plastic

37

Mass Production Pure-Pak

USA Paper Bottle patent “Gable Top”

92Closures on GT

69

31

• 18yrs – 44 will decrease by 1%• 55+ will increase by 21%• 55 to 64 will significantly increase by

47%

02

TRENDS

10

© Photographer: David Mckee | Agency: Dreamstime.com

79% own their own homes

purchase 41% of new cars & 48% of all luxury cars

74% of prescription drug spending

Buying Power

50+ held $29.1 trillion in net worth

69% of the total USA net worth

56% increase from 1983 of this age group

2001

NET WORTH

Paradox

Handgrip strength diminishes after age

40.

Typically one can expect to lose one-

third to one-half of a pound of muscle

annually.

Grip

Twist

Pull

Push

Cup

Lift

Pinch

Peel

Tear

Pharmaceutical Applications

• Child proof openings

• Foil seals

Single Tablet Dispensing

Shape Association

Pull Cord

Pry Point

Behaviour Patterns

Zip Lock

Squeeze

Poke Through

Tear Strip

The Guzzler

Commodity or Experience ?

Phenomena

Got Milk

Temperature

Micro Waves

Light

Karin Schou Andersen Design

Remember !

No idea is a bad idea it’s just

under developed.