Introdution to iBeacon technology in culture, heritage and museums for Digital Innovation Week...

Culture and heritage iBeacon exploration - The partnership

Amgueddfa Cymru - National Museum Wales is the governing body responsible for 7 national museum sites across Wales

We house collections relating to Art, Natural Sciences, History and Archaeology

Partner with other national organisations as well as local museums, archives and libraries

Amgueddfa Cymru - National Museum Wales is the governing body responsible for 7 national museum sites across Wales

We house collections relating to Art, Natural Sciences, History and Archaeology

Partner with other national organisations as well as local museums, archives and libraries

Amgueddfa CymruNational Museum Wales

Partnership between cultural heritage bodies in Wales

Full of photographs, sound archives, videos, stories

Accessible for anyone to contribute material

Important platform for collaboration

Partnership between cultural heritage bodies in Wales

Full of photographs, sound archives, videos, stories

Accessible for anyone to contribute material

Important platform for collaboration

Casgliad y Werin Cymru

People’s Collection Wales

People’s Collection Wales: Technology and InnovationPeople’s Collection Wales: Technology and Innovation

right place, right time, right contentLocly is a content platform for creating and interacting with

beacons

beacon creators

Create engaging in-the-moment experiences easily with content cards.

beacon users

Find and interact with bite-sized content that's relevant to where you are.

Locly usesiBeacon

technology

Locly

Bluetooth LE:

What is it?

Bluetooth LE DevicesTransmit Small Packets

of Data

Which wakes up its ‘listener’ to let it know it’s there

2-3’3-10M

70MWhich calculates your proximity to the Beacon

Bluetooth LE:

What is it?Types of Beacons

Estimote Kantakt Do it yourself ‘Coin’ kit

What is it?Digital Six Sense / Mobile in Retail/ Context Awareness

Phones and tablets can see what they are close to.

It is low energy: your phone won’t lose batter and a beacon battery can last for years.

It is cross-platform: all the major phone platforms have Bluetooth LE capabilities

Hold onHasn’t this been done before?

Ah Yes, GPS

Take Bluetooth LE as an ‘extension’ of location technology:

•It is a lot like GPS however GPS uses a LOT of battery.

•GPS doesn’t work very well once you get inside, Bluetooth LE on the other hand does.

GPS is a LOCATION technology

Bluetooth LE is a PROXIMITY technology.

Which means that even if the beacon MOVES you’ll still be able to find it.

Stage 1 Proof of technological concept: Do they actually work?

For Stage 1 of the project free to sue digital content from both the NMW and PCW was brought dynamically into the hands of those involved in the testing. The digital content was already curated by the museum who patterned with Locly to use their platform and iBeacon.

Show video:

http://youtu.be/ii_Na3AewKc

CONTENT CARDSCONTENT CARDSW

HIT

E L

AB

EL

WH

ITE

LA

BE

L

StandardStandard

VideoVideo

Sound / AudioSound / Audio

Event ScheduleEvent Schedule

QuizQuiz

ChatChat

MapMap

WidgetWidget

RSSRSS

Web PageWeb Page

TwitterTwitter

FacebookFacebook

PollPoll FeedbackFeedback

PhotosPhotos iTunes UiTunes U

Content Card TemplatesContent Card Templates

LoclyContentPlatform

Web Interface

Mapped Network Folders

In-App ContentCreation

API Access(SMTP, Twitter)

‘Map Morgerig’ ibeacon heat spots ‘Map Morgerig’ ibeacon heat spots

Beacon Learning ZonesBeacon Learning ZonesMuseum Room 1Museum Room 1

A

A

A

A

A

A

Museum Room 2Museum Room 2

A

A

A

A

A

A

A

Museum Room 3Museum Room 3

A

AAAA

A

A

A

A A

A

Using beacons for ad-hoc group work

Using beacons for content structuring

beacon 1beacon 1

‘For’ the Stirke‘For’ the Stirke

forcardsforcards

forcardsforcards

forcardsforcardsA

forcardsforcards

Aforcardsforcards

Aforcardsforcards

Aforcardsforcards

beacon 2beacon 2

‘Against’the Strke‘Against’the Strke

againstcardsagainstcards



Aagainstcardsagainstcards




Using projects in the classroom

Pupils move around to view cards from multiple beacons

A A A

A A A

Virtual Museum classroom beaconVirtual Museum classroom beacon

Key stage 2 ProjectKey stage 2 Project

Amaths teachermaths teacher

Ahistory teacherhistory teacher

mathscardsmathscards






A mathscardsmathscards






Key stage 3 ProjectKey stage 3 Project

historycardshistorycards






Ahistorycardshistorycards






Maths teacher arrives. Pupils automatically see the maths cards.

Maths teacher arrives. Pupils automatically see the maths cards.

History teacher arrives. Pupilsautomatically seethe history cards.

History teacher arrives. Pupilsautomatically seethe history cards.

Using projects in the extended learning

environment

Teacher visiting museum changes beacon content

A1Entry intoBeacon Region

A2

Time spentdwelling withinregion

Distance / RSSIDelta / Time

Interpreting Intent: Detecting Behavior Around BeaconsInterpreting Intent: Detecting Behavior Around Beacons

On ENTRY event On EXIT event

On DWELL time > 60 seconds event

On PROXIMITY distance = immediate

On ENTRY event On EXIT event

On DWELL time > 60 seconds event

On PROXIMITY distance = immediate

Combination Examples:Combination Examples:

On PROXIMITY distance = immediate+ on DWELL time > 120 seconds+ on ENTRY count > 2 for repeat visits etc.

On PROXIMITY distance = immediate+ on DWELL time > 120 seconds+ on ENTRY count > 2 for repeat visits etc.

1

2

3

A3Trigger differentevents based onproximity to beacon

Developing a scalable solution for Digital Culture and Heritage ibeacon broadcasting

Developing a scalable solution for Digital Culture and Heritage ibeacon broadcasting

• To investigate the technological solution for sharing iBeacon platform and multiple API and App data feeds for access to digitize cultural and heritage information through beacon enabled devices e.g. Smart phones and Tablets.

• To investigate the possibility for users to use the same iBeacon platform to access data both within the V&A and the National Slate Museum in Wales.

• Investigate and explore scalable solutions that would allow further culture and heritage data sources and partners to be included/integrated to provide a seamless experience for end users between culture and heritage organizations and service providers e.g. Universal Culture and Heritage iBeacon APP and data access.

Project AProject A

AAVisitor AVisitor A

1

2

3

4

56

9

8

cardscards cardscards

Place 1Place 1

cardscards

cardscards cardscards cardscards

1515


Place 2Place 2

cardscards


1515


Place 3Place 3

cardscards


1515


Place 4Place 4

cardscards


1515

Project BProject B


Place 1Place 1

cardscards


1515


Place 2Place 2

cardscards


1515

Project CProject C

Project DProject D

Project EProject E

White labelled App restricted to collections B, C & D

White labelled App restricted to collections B, C & D

BeaconLocations1-8

BeaconLocations1-8

AATeacher BTeacher B

AAStudentAStudentA

APIAccess

APIAccess

Change the digital and broadcasting landscape from theme and editorial focus publishing to an ‘omnipresent’ broadcasting opportunity for Culture and heritage digital content ready to be engage by the user when they want to tune in and participate with the ibeacon transmission

Browser for the real world

We can now deliver content and experiences to users based on precise proximity to things in the physical world.

EventsRetail

Venues Groups

Education The internet of

things

There is NO OFFLINEThe physical world is the new digital

channel for Culture and heritage digital content

[email protected] Rheinallt Ffoster-Jones, People’s Collection Wales Programme Manager, Tel: 07540881925

[email protected] James Head of New Media at national Museum WalesTel: 02920573196

[email protected] Rhys JonesCEO of LoclyTel: 03333 44 00 50

Introdution to iBeacon technology in culture, heritage and museums for Digital Innovation Week...

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