Contents

!   Facebook as marketing and sales channel

!   Loyalty Programs in Facebook

!   Social promotions with Whitefire Social

!   Underlined; the company

FACEBOOK AS MARKETING AND SALES CHANNEL

Our concept goals

!   Build and Grow; Build and grow your fan base using mechanisms on Facebook that creates engagement.

!   Brand positioning and commerce; Combine a mobile experience and Facebook experience, with engagement and in store concepts enhanced with augmented reality and sharing.

•  Activate; Leverage concepts that invites people to share, like and react to your brand message. Create your top influencers.

Social media; who is your promoter! Listen, Learn and react (defensive)

• Targeted towards brand reputation

Commerce (offensive)

• Building the brand

• Targeted towards new commercial channels

Facebook marketing

Likes Opt-ins Fanpage

Being there Get Involved Connect!

What is the value of a like?

Source: ExactTarget

What’s beyond the like? FC Barcelona – 21.000.000 likes Leo Messi – 25.000.000 likes

•  Likes mean nothing without interaction

• Each like has 130 relationships that you can influence

• Even though FC Barcelona has a lot of fans, what commercial marketing is applied?

•  Internet rules also apply for social media! NO POP-UPS!

LOYALTY PROGRAMS IN FACEBOOK

• Transparency

• Ask questions and co-create

• Provide content that is fun to share or provides you and your friends benefit

•  Low involved? Look for engagement, through: •  Sponsorship •  Sports and entertainment programs •  Corporate Social Responsibility

Rogers: basic rules for social media

•  Extensive entertainment program with exclusive content for Rogers subscribers:

•  Free music downloads

•  Exclusive free games

•  Discount on premium seats for live-nation concerts, Blue Jays baseball and Maple Leafs Hockey

•  Available via iPhone, Android, iPad, Facebook and web

Rogers Canada

Underlined Facebook loyalty concepts FAN Events New retail channels

FAN Stores Gamification

Social Credits

• All the components let you earn Social Credits

• These social credits are exclusive for your brand

• Social Credits:

• Redeem to get discount to play games, visit events, purchase from the fan store and use to upgrade your brand experience!

• Make available on smartphones, loyalty cards and more.

Loyalty scheme for people that experience

Social Media lovers

FAN Events

•  Engage with fans •  Use channels they use •  Full event cycle opportunities: •  pre, during and post event

New retail channels

Social Media and Mobile go hand-in-hand •  People that use a smartphone are 50% more engaged in social media.

•  Social experience stores and mobile stores are up and coming.

•  Global reach and local presence?

Facebook FAN Store

Gamefying your business •  Gaming drives involvement •  leaderboards •  Levels and badges •  All about sharing •  Play against your friends •  Become a winner!

SOCIAL PROMOTIONS WITH WHITEFIRE SOCIAL

Leverage promotions to extend your reach! Building your fan base:

Facebook and Linked-in contests;

!   share and win

!   discount and coupon programs

!   photo and video user competitions

!   Trivia games

!   Leader boards

Extend your fan-base and opt-in marketing and sales database

Extend your e-mail base with opt-ins

Generate leads and additional sales

•  Facebook promotions, through pages and apps!

•  Strong analytics to measure social insights

•  Follow your fans and your promoters

•  Component based software for easy and quick deployment of Facebook promotions, twitter and linkedin

•  Integrated with Releaze for direct mobile use of promotions in native iPhone, Android and Blackberry apps

•  Fully serviced in the US, Canada and Europe with local instances running that apply to local regulations and rules

Exclusive European partner of Whitefire Social

Compare social promotions against traditional

Consumers spend a lot of time on social media, so what’s the effectiveness of:

•  Google advertising versus Facebook/LinkedIn advertising

•  Banner advertising versus Facebook likes and sharing & Twitter, Linkedin followers/retweets

•  e-mail opt-in versus Facebook and LinkedIn opt-in

•  Recommended by a friend !

83%

75%

69%

63%

60%

52%

50%

49%

37%

30%

Opinion of a friend who has used the product or service

A review in a newspaper, magazine or on TV

Information on the manufacturer’s site

A review by a known expert

Consumer reviews on a retailer’s site

Consumer reviews by users of a content site

Information at online consumer opinion sites

An online review by the editors of a content site

Information in online chat rooms or discussions boards

An online review by a blogger

• Social lift

• Influencers, channels and sharing

New measures and insights!

Whitefire Social campaign

builder

Whitefire Social

Dashboard

Whitefire Social Facebook

application

Fan database

! Team of seasoned professionals in the area of Social CRM, connected devices and internet.

! Full service provider for Social Media initiatives;

! Concept Development

! Concept Delivery

! Fully serviced Whitefire Social platform

! Strong partners with European reach.

! Specialized in building engagement and collect marketing knowledge for your team, leveraging ready-to-use fully serviced Social Media software, campaign management and monitoring of your influencers and social lift.

Underlined

The engagement can be tailored to your needs. We can deliver: ! Creative concepts for loyalty and social media engagement ! Setup of:

! the social media platform, ! mobile platform, ! game platform, ! ticketing platform

! Strategize and execution of the loyalty program and management of partnerships with e.g. SEE tickets.

! Strategize and execution of social media campaigns.

! Strategize and execution of community management and communication tactics.

Typical engagement

! Whitefire Social; European partner and local instance running for all Social Engagement Solutions of Whitefire in Europe

! Get Tickets: full ticketing solution for all kind of events, integrated with Whitefire and mobile, including payments.

! Commercial.TV: full service production company for high-end video production and streaming throughout Europe.

! Releaze: mobile solutions for realtime data and commerce on your iPhone, Android, iPad and tablets. Partner of Infostrada to deliver realtime sports data direct to your mobile device.

! Xeative Entertainment: gaming solutions for social media

! Brightmen and Coolwords: Community building and communication strategy for building meaningful communities.

Our Partners

! Entertainment

! Sports and Media

! Banking and Insurance

! Telco’s

! Fashion and Retail

Our Markets

www.underlined.eu