Introduction to YouTube | online Video Company

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Transcript of Introduction to YouTube | online Video Company

Who are we?

Started in February 2013

Focus “Short Punchy video for businesses”

Past customers:

Ins and outs of YouTube

Channel Layout

Playlists

Subscribers

Advertising (In-stream, In-video)

Analytics

Where’s the value in video

Affordable

Measurable

Accurate

Memorable (engages more senses)

Easy to consume

East to share

Delivers the message faster

YouTube facts and statistics

Second most searched site on the internet

1 Billion unique visitors every month

6 billion hours watched every month

In the USA, YouTube reaches more 18-34 year olds than cable TV

40% of YouTube is watched on mobile devices

Examples

Dollar shave club

Examples

Dollar shave club ( 17m)

Red Bull

Examples

Dollar shave club ( 17m)

Red Bull (37m)

Dove real beauty

Examples

Dollar shave club ( 17m)

Red Bull (37m)

Dove real beauty (64m)

A dramatic surprise (51m)

Any questions?