Introduction to voter contact

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INTRODUCTION TO VOTER CONTACT

Joy CushmanNew Organizing Institute

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INTRODUCTIONS

NOI On Demand

You

Norms

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FOLLOWING THE LAWELECTIONS.NEWORGANIZING.COM

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FOLLOWING THE LAWWWW.AFJ.ORG

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JOY CUSHMAN, NOI

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AGENDAWhat is voter contact?Why do we do it?Creating a Voter Contact Plan

-Goals-Universes-Timeline-Structure-Program

Next Steps, Q&A

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WHAT IS VOTER CONTACT?

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DIRECT VS. INDIRECTEMAIL

VOLUNTEER PHONE CALLS

PAID PHONE CALLS

DOOR TO DOOR CANVASSING

TV ADS

ROBO CALLSDIRECT MAIL

BILLBOARDS

LIVE EVENTS

LAWN SIGNS

RADIOTEXT MESSAGES

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DIRECT2-WAY

EMAIL

VOLUNTEER PHONE CALLS

PAID PHONE CALLS

DOOR TO DOOR CANVASSING

TV ADS

ROBO CALLS

DIRECT MAIL

BILLBOARDS

LIVE EVENTS LAWN SIGNS

RADIO

TEXT MESSAGES

DIRECT1-WAY

INDIRECT

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WHY DIRECT VOTER CONTACT?

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Editorial

Advertising

Word-of-mouth

40%

50%

92%

What are the best sources of ideas and information?

SOURCE: ROPER REPORTS, GfK NOP‐

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45%

55%

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WHY DIRECT VOTER CONTACT?The biggest list of supporters wins elections

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CREATING YOUR VOTER CONTACT PLAN

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GoalsUniversesProgramTimelineStructure

YOUR VOTER CONTACT PLAN

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Watch tomorrow’s webinar!1pm EST

VOTE GOAL & SUPPORTER GOAL

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WHAT’S A UNIVERSE?A GROUP OF PEOPLE

WHO SHARE COMMON CHARACTERISTICS:

GeographyGender

AgeRace/EthnicityVoting History

Consumer DataParty Affiliation

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WHOM DO WE CONTACT?SUPPORT

AGAINST UNKNOWN SUPPORTER

VOTE HISTORY

FREQUENT Low support High turnout

Unknown supportHigh turnout

High supportHigh turnout

SPORADIC Low supportMedium Turnout

Unknown supportMedium turnout

High supportMedium turnout

NEVER Low supportNever turnout

Unknown supportNever turnout

High supportNever turnout

NEW Low supportNew voters

Unknown supportNew voters

High supportNew voters

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WHOM DO WE CONTACT?SUPPORT

AGAINST UNKNOWN SUPPORTER

VOTE HISTORY

FREQUENT X PERS VOLSPORADIC X PERS GOTVNEVER X X XNEW X PERS VR & GOTV

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• Volunteer• Voter Registration• GOTV• Persuasion

OUR UNIVERSES

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Step 1: Vote GoalStep 2: Supporter ID GoalStep 3: Contact GoalStep 4: Attempts GoalStep 5: Shift GoalShift 6: Recruitment Goal

PROGRAM MATH

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SUPPORTER ID GOAL

STEP 3: CONTACT GOAL

EXPECTED SUPPORT

CONTACT GOAL

10,000

.60

50,0003

PASSES

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CONTACTS GOAL

STEP 4: ATTEMPTS GOAL

CONTACT RATE

ATTEMPTS GOAL

50,000 .25 200,000

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ATTEMPTS GOAL

STEP 5: SHIFT GOAL

ATTEMPTS PER SHIFT

SHIFT GOAL

200,000 100 2,000

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SHIFT GOAL

STEP 6: VOLUNTEER RECRUITMENT GOAL

FLAKE RATE

RECRUITMENT GOAL

2,000 .50 4,000

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CREATING YOUR VOTER CONTACT PLAN: TIMELINE

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ENGAGEMENT CAMPAIGN STRUCTURE

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VOLUNTEER STRUCTUREPRECINCT CAPTAINS NEIGHBORHOOD TEAMS

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STRUCTURE SMALL CAMPAIGN

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STRUCTURE MEDIUM CAMPAIGN

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STRUCTURE LARGE CAMPAIGN

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STRUCTURE: TURF

Region Organizer SC Obama TeamTotal

Supporters% to Goal

Overall ID Goal

Greenwood-Aiken Kwesi Chappin Abbeville City 549 73% 756Greenwood-Aiken Kwesi Chappin Calhoun Falls 267 61% 436Greenwood-Aiken Kwesi Chappin Team McCormick 386 76% 509Greenwood-Aiken Kwesi Chappin Due West 150 42% 358Greenwood-Aiken Shannon Talbert Team Greenwood 1,434 72% 1,998Greenwood-Aiken Shannon Talbert Newberry 1 105 36% 294Greenwood-Aiken Shannon Talbert Clinton Team 430 44% 974Greenwood-Aiken Shannon Talbert Newberry 3 172 47% 367Greenwood-Aiken Shannon Talbert Newberry 2 174 40% 433Greenwood-Aiken Shannon Talbert Laurens Team 277 31% 884Greenwood-Aiken Travis Johnson Team Saluda 386 47% 818Greenwood-Aiken Travis Johnson Northside Aiken 590 59% 992Greenwood-Aiken Travis Johnson Southside Aiken 382 58% 661Greenwood-Aiken Travis Johnson North Augusta 520 55% 942Greenwood-Aiken Travis Johnson New Ellenton 528 62% 857Greenwood-Aiken Travis Johnson Team Edgefield 557 48% 1,161

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REVIEWWhat is voter contact?Why do we do it?Creating a Voter Contact Plan

-Goals-Universes-Timeline-Structure-Program

Next Steps, Q&A


QUESTIONS?

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Evaluation

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Vote Goals and Targeting - Tue, Aug 21, 2012 at 1:00 PM EDT We'll discuss how to use historical data to set vote or program goals, and cover the basics of voter targeting for persuasion or GOTV.

Phone banking and Canvassing - Wed, Aug 22, 2012 at 1:00 PM EDT We'll do a deeper dive into the specifics of running a phone bank or canvassing program.

Online to Offline - Thu, Aug 23, 2012 at 1:00 PM EDT -Review strategies for integrating your online program with your field program. Online Ads - Fri, Aug 24, 2012 at 1:00 PM EDT - Discuss how to strategically use Facebook and Google ads effectively and inexpensively for your campaign.

WHAT’S NEXT?: THIS WEEK


Interdependent Leadership(aka the Snowflake Model)

https://act.neworganizing.com/donate/NOD_Donate_08-2012/

HOW CAN I SUPPORT NOI ON DEMAND?

Introduction to voter contact

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Transcript of Introduction to voter contact