Introduction To Viral Marketing
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Introductio n To Viral Marketing Presented by Jilan Wagdy E-Marketing Specialist Www.eMarketing- strategies.net [email protected]
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A simple Introduction about Viral Marketing
Transcript of Introduction To Viral Marketing
INDEX
• Introduction
• The basics
• Why should you use Viral Marketing?
• Examples
•The issues
• Quick tips
• Resources
Introduction
WHAT IS VIRAL MARKETING?
2009 - N2Ventures
Types of viral marketing campaigns:
Organic or in the wild campaigns Ex: Susan Boyle, Dell Hell
Amplified or controlled campaigns Ex: Blair Witch Project
The basics
3 ASPECTS OF VIRAL MARKETING:
• Content
• Platform/medium/channel
• Seeding
GOALS
Measure your REAL GOALS
… NOT just your traffic
IMPORTANT!!!
You can create a successful campaignwith great content alone
(although it is difficult)
… but you CAN’T create a successful campaign
no matter how much you spend on seeding
if the content isn’t good enough
Why should you useViral Marketing?
THE MOST COMMON REASONS
”It’s the hot new marketing tactic””It’s cheap!””We want to be seen as being innovative””We want to increase brand awareness””We want to increase purchase intent””We want to increase direct sales””We want to find out more about our users”
ONLY TWO “RIGHT” ANSWERS”It’s the hot new marketing tactic””It’s cheap!””We want to be seen as being innovative””We want to increase brand awareness””We want to increase purchase intent””We want to increase direct sales””We want to find out more about our users”
ONLY TWO “RIGHT” ANSWERS”It’s the hot new marketing tactic””It’s cheap!””We want to be seen as being innovative””We want to increase brand awareness””We want to increase purchase intent””We want to increase direct sales””We want to find out more about our users”
Examples
Evian – Live Young campaign
Most-viewed viral video ad campaign of the year 2009Most-viewed viral video ad campaign of the year 2009
Evian – Live Young campaign
The success secret was 'Launching hard‘ principal The success secret was 'Launching hard‘ principal
Will It Blend !!!!Will It Blend !!!!
BLENDTEC
AMAZING SUCCESS STORY
Quite a lot better than comparative newspaper ads…
Create The Buzz Create The Buzz
Blair Witch Project
First widely released film marketed primarily on the internetFirst widely released film marketed primarily on the internet
Blair Witch Project
Initial Budget: $20,000
Final Budget : $500,000 - $750,000
Gross Over : $ 248 Million
When Viral Marketing
Goes Wrong
Consumers have got a VOICE… and can make or break a brandConsumers have got a VOICE… and can make or break a brand
Ford KA – Evil Twin
banned by the Advertising Standards Authority in the UK banned by the Advertising Standards Authority in the UK
CONSUMER POWER
BE REALISTIC…BE REALISTIC…
Pomegranate - ‘Come To Life‘
The issues
KEY QUESTIONS
Who do you want to reach?
What do you want to communicate?
What other tactics will you use?
How will you measure success?
How can you engage with your audience?
What is your budget?
Quick tips & Tactics
QUICK, FREE AND EASY TIPS
• Give it away for free
• Let the customer control the interaction
• Keep it small
• Don’t promise what you can’t keep
2009 - N2Ventures
Define the aims of the campaign.Measured ( Online Repetition Management ).Create something that people want to share.Use social media to ensure that content is easy to share.Remove all barriers to participation.Be authentic.Provide incentives.Make the message available.Use a strong call to action.Track, analyze and optimize.Get a little lucky.
Viral Marketing Tactics
Finally Interesting Numbers
2009 - N2Ventures
Word-of-Mouth Spending
2009 - N2Ventures
Thank YouJilan WagdyE-Marketing Specialist
Resources
Wikipedia Blend Tec. PQ MediaSpecial Thanks to T-Viral (Casper Moller)
