Introduction to UX
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Transcript of Introduction to UX
user experience.
Sabina Siddiqi 5/17/2013
what is user experience?
components of user experience
user experience
The overall
experience one has
when interacting with
a product, website,
service, tool etc..
what makes a good (great?) user
experience?
empowers the user
knows the user
no learning curve (or reduced)
what makes a good (great?) user
experience?
empowers the user
knows the user
no learning curve (or reduced)
reduce learning curve
Consistency what behaves alike looks alike, what behaves different looks different
Consistency what behaves alike looks alike, what behaves different looks different
Keep user informed provide feedback for every action as much as is useful no more, no less
reduce learning curve
Response time - how users perceive delays:
<0.1s perceived as “instantaneous”
1s user’s flow of thought stays uninterrupted, but
delay noticed
10s limit for keeping user’s attention focused on the
dialog
>10s user will want to perform other tasks while waiting
Consistency what behaves alike looks alike, what behaves different looks different
Keep user informed as much as is useful no more, no less provide feedback for every action
Prevent Errors as far as is possible do not provide functionality that leads to error
reduce learning curve
reduce learning curve
Keep user informed as much as is useful no more, no less provide feedback for every action
Keep user informed as much as is useful no more, no less provide feedback for every action
Prevent Errors as far as is possible do not provide functionality that leads to error
Consistency what behaves alike looks alike, what behaves different looks different
what makes a good (great?) user
experience?
empowers the user
knows the user
no learning curve (or reduced)
empower your user
the locus of control - let the user initiate actions
A genie offers you two choices...
o eat at the finest restaurants
o for free
o twice a week
o but the genie picks the day and restaurant
o eat at “good” restaurants
o for free
o twice a week
o this time YOU pick the day and restaurant as long
as it’s just “good”
what would you choose?
empower your user
the locus of control - let the user initiate actions user can easily complete their desired task
empower your user
the locus of control - let the user initiate actions user can easily complete their desired task user knows how far they have gotten in their task
empower your user
The locus of control - let the user initiate actions user can easily complete their desired task user knows how far they have gotten in their task allow easy reversal of actions
Saves conditions
after each step
allowing user to go
back and forth
easily.
Undo button
allowing for
reversing several
steps
empower your user
the locus of control - let the user initiate actions user can easily complete their desired task user knows how far they have gotten in their task allow easy reversal of actions the user should not have to remember things
empower your user
the locus of control - let the user initiate actions user can easily complete their desired task user knows how far they have gotten in their task allow easy reversal of actions the user should not have to remember things
what makes a good (great?) user
experience?
empowers the user
knows the user
no learning curve (or reduced)
Shortcuts
Know Your User
Shortcuts
Predict user needs
Shortcuts
Know Your User
Predict
User Needs
Predict
User Needs
Predict
User Needs
Predict
User Needs
Shortcuts
Predict user needs
Know Your User
to summarize..
reduce learning curve
- consistency in function and design
- keep user informed (as needed)
- provide feedback for every action
- prevent errors
to summarize..
reduce learning curve
- consistency in function and design
- keep user informed (as needed)
- provide feedback for every action
- prevent errors
empower user
- the locus of control
- user can easily complete their desired task
- user knows how far they have gotten in their task
- user knows when the task has been completed
- easy reversal of actions
- user does not have to remember things
to summarize..
reduce learning curve
- consistency in function and design
- keep user informed (as needed)
- provide feedback for every action
- prevent errors
empower user
- the locus of control
- user can easily complete their desired task
- user knows how far they have gotten in their task
- user knows when the task has been completed
- easy reversal of actions
- user does not have to remember things
know the user
- provide shortcuts
- predict user needs
to summarize..
Case Study:
Google Groups
Consistency
Consistency
Keep user
informed
Shortcuts
Preserve user
memory
Provide
feedback for
actions
For touch screens
hover tooltips are
useless
Prevent errors
Easy reversal
so that’s it?
that’s all there is to it?
so that’s it?
that’s all there is to it?
well not quite..
design.
user research.
use cases.
navigation maps.
personas.
usability testing. market research.
future interfaces. hci / human factors research.
etc..
information architecture.
… but those will have to be saved for future talks
FUTURE
TOPICS
UX DESIGN PROCESS
OTHER AREAS IN UX
Marketing
• Market research
• target market demographics
• competitive/gap analysis
• Product strategy
• Content strategy
Usability
• User research
• personas/scenarios
• process/task analysis
• testing
• Information Architecture & Design
• heuristic analysis
• user journey map
• Interaction design
• interaction framework
• wireframes & prototypes
Design
• Concept
• Design Assets
• Style Guide
• Visual comps
USER RESEARCH
USER PERSONA
Profile: Role: Project manager
25-45 yrs old
High level knowledge of economics
Lay user of technology
Traveling 50-75%
High risk sports
First time user of our products
Goals & Needs: Use cases
Requires easy access to productivity metrics to analyze results of 2-3 yr projects in developing countries.
Needs to analyze metrics to:
be able to continuously improve processes – once a week.
evaluate performance of individual members of the team – once a quarter.
report performance KPIs and metrics to apply for future funding – once a year.
Desirables: Nice to haves:
mobile version of app to be used in low connectivity areas.
Questions?