Introduction to The Hoffman Agency
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Transcript of Introduction to The Hoffman Agency
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We advise companies on applying
to build brands
COMMUNICATIONS
and sell stuff
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We’re at our best in assignments that involve
technicalcomplexity.
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① Blends traditional PR with social media
② Heritage in tech sector
③ 110 employees
④ Global reach
⑤ Independent
⑥ Founded in 1987
Quick FactsQuick Facts
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Our clients range from
BIG GUYS5
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to startups
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to everything in between
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to name a few
in markets like semiconductors,
telecommunications, consumer electronics,
software, hardware,financial services,
web 2.0, energy and water
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innovationhappens everywhere
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Which explains why our clients come from
Beijing, London, Seoul, Kiev, Lund, Silicon Valley and the like
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The dots on the map tell only part of the story
HA U.S. HeadquartersSilicon Valley,
San Jose, California
HA Europe HeadquartersLondon, UK
HA Asia Pacific Headquarters
Hong Kong
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Our multi-country campaigns leverage content and thinking
across boundaries
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Underlying campaign philosophy
① Build the brand
② Differentiate
③ Embrace storytelling
(macro)
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Underlying campaign philosophy
① Emphasize both strategy and tactics
② Engage senior team members in program execution
③ Understand the sales process
④ Establish definition of success
⑤ Initiate definitive sentences with vowels (a little humor)
(micro)
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If you believe the best way to gain
public attention is through news releases,
we’re not for you
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Execution definitely counts
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If you only reach out to a person when you need
it’s not exactly endearing
something,
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or enduring
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We build long-standing relationships with
influencers by understanding they cover markets, not individual clients
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How we measure staff performance
① Critical thinking
② Accountability (results)
③ Contribute to success of others
④ Creativity
⑤ Leadership
⑥ Client satisfaction
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Egalitarian bent to culture
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These cobbler’s kids do wear shoes
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Europe: Luica Mak 44 (0)20 3137 9480 North America: Stephen Burkhart 1 408 286-2611Asia Pacific: Cassandra Cheong 86 (21) 6203-3366
X125Global: Lou Hoffman 1 408 286-2611
Thank You
IMAGES: CORBIShttp://www.hoffman.com 27