Introduction to the Fashion Industry- Brand Analysis
-
Upload
amanda-snyder -
Category
Art & Photos
-
view
100 -
download
1
Transcript of Introduction to the Fashion Industry- Brand Analysis
Major Competitors • V.F Coorperation– 25 Different clothing lines
• Diesel– Unique casual wear/accessories
Business Practices: Technology
• Email marketing
• Tracking, browsing, and buying history
• Tracking location
Business Practices: Buying/Sourcing
• Private label
• Sells to department stores and boutiques
• Outsourced in U.S.
SWOT Analysis: Strengths
• Recognizable
• Celebrity Endorsements
• Unique Design
• Stock prices are up
SWOT Analysis: Opportunities
• Timeless classic
• Quality vs. quantity
• Online outlet stores
• International sales
Internship/Career Opportunities
• Showroom Internship–New York or Los Angeles
• Sales positions
• Corporate positions
Quiz Question #1• Where is True Religion’s
Headquarters located?–ANSWER: Manhattan Beach, California