Introduction to the concept of Eco Innovation & Practices

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Introduction to the concept of Eco Innovation & Practices Green Business through Smarter SolutionsGUJARAT CLEANER PRODUCTION CENTRE ENVIS CENTRE ON CLEANER PRODUCTION & CLEAN TECHNOLOGY Supported by: Ministry of Environment, Forest & Climate Change, Government of India

Transcript of Introduction to the concept of Eco Innovation & Practices

Introduction to the concept of Eco Innovation & Practices

“Green Business through Smarter Solutions”

GUJARAT CLEANER PRODUCTION CENTRE ENVIS CENTRE ON CLEANER PRODUCTION & CLEAN TECHNOLOGY

Supported by: Ministry of Environment, Forest & Climate Change, Government of India

©Gujarat Cleaner Production Centre (GCPC), 2015

This publication may be produced in whole or in part and in any form for

educational or non-profit purposes without special permission from the copyright

holder, provided acknowledgement of the source is made. GCPC would appreciate

receiving a copy of any publication that uses this publication as a source.

No use of this publication may be made for resale or for any other commercial

purpose whatsoever without prior permission in writing from the GCPC.

The aim of this document is to introduce the concept of eco-innovation and its

benefits to targeting Indian industries.

Published in: 2015

Team for compilation

1. Dr. Bharat Jain, Member Secretary, GCPC

2. Mr. P.R. Rathod, Senior Project Engineer, GCPC

3. Mr. Heer Desai, Project Assistant, GCPC

Gujarat Cleaner Production Centre

3rd Floor, Block No.11&12

Udyog Bhavan, Sector-11

Gandhinagar, 382017

Gujarat, India

Tele-Fax: + 91 79 23244147

Email: [email protected], [email protected]

Website: www.gcpcenvis.nic.in / www.gcpcgujarat.org.in

Foreword

Gujarat Cleaner Production Centre (GCPC) was established by Industries

& Mines Department, Government of Gujarat under Gujarat Industrial

Development Corporation (GIDC) with the technical support of United

Nations Industrial Development Organization (UNIDO) in 1998. GCPC is

working on the principle of Cleaner Production (a proactive way to tackle the

industrial pollution issues through promotion of CP for Sustainable

Development). It promotes Cleaner Production and Clean Technology through

various services like Orientation Programme, Assessment Projects, Training and

Dissemination Programs. GCPC also acts as an ENVIS centre for Ministry of

Environment, Forest and Climate Change (MoEFCC), Govt. of India on

“Cleaner Production and Technology”. It imparts knowledge as well as expertise

to tackle with various environmental issues to different industries.

Dr. Bharat Jain

Member Secretary

Gujarat Cleaner Production Centre

Gujarat Cleaner Production Centre

(Established by Industries & Mines

Department, GoG)

Block No: 11-12, 3rd Floor, Udhyog Bhavan,

Gandhinagar-382017 Gujarat, India

Phone: +91 79 232 44147

Email: [email protected]

[email protected]

Website: www.gcpcgujarat.org.in

Table of Contents

Introduction

Need for eco-innovation

Skills required to support eco-innovation

Eco – innovation implementation process

Case Studies with examples

Introduction

Climate Change is a major concern in global scenario with economic

development, so as our social responsibility, we all together need to step forward

to mitigate the issues concerned with climate change. To overcome this situation

United Nations Environment Programme (UNEP) have come up with the concept

of ‘Eco innovation’.

Eco innovation is the introduction of any new or significantly improved product,

process, organizational change or marketing solution that reduces the use of

natural resources and decreases the release of harmful substances across the life

cycle of a product.

Eco Innovation is all about changing consumption and production patterns and

market uptake of technologies, products and services to reduce our impact on the

environment. It provides a win-win solution to improving economic

competitiveness and sustainability as it starts at the company strategy level and

extends influence beyond the company gates to the supply chain.

It works through a new business strategy that incorporates sustainability

throughout all business operations, based on life cycle thinking and involves

partners across the value chain. By implementing a set of coordinated

modifications to products (goods / services), processes, market approaches and

organizational structures, eco-innovation enables the creation of novel solutions

leading to enhanced sustainability performance and competitiveness. The

development of eco-innovation and eco-industries can have leveraging effect on

ecology & economy.

This manual introduces the concept of eco-innovation especially to Indian

industries and it helps providing guidance for implementation of eco-innovation

activities in industries.

Need for Eco-Innovation

In recent decades, the major concern for manufacturing business leaders is

climate change, worker welfare, resource constraints which are having a

significant impact for manufacturing companies. The global level debates takes

place on changing the company’s operation systems. Sticking with the ‘business as usual’ approach will lead to rising energy costs, disruptions to supply of their raw

materials. Ultimately companies that do not take action now run a higher risk of

failure when these issues inevitably take effect in their industry.

Therefore there is a growing need to find alternative solution that can help to

address the sustainability issue. Eco-innovation is a approach that aims to fulfill

these multiple requirements by identifying the key sustainability challenges and

opportunities and then using these to drive changes throughout the company and

its value chain, from the business strategy/business model, through to the

operational level.

Successful implementation of eco-innovation leads to:

Access New

&

Expanding

Markets

Increase

Profitability

along the

value chain

Stay ahead

of standards

and

regulations

Attracts

investments

Skills and expertise required to support eco-innovation

To deliver eco-innovation implementation services needs variety of skills,

knowledge and competencies. The focus within this manual is on the skills,

competencies and knowledge that are likely to be new to you or may require

further development for the purposes of eco-innovation. We hereby present a list of

the main competences, skills and knowledge that will enable you to deliver

successful eco-innovation implementation services:

Business strategy and development- It includes long term goals for the

company and the types of markets to achieve these goals.

Organizational change management- Aims to guide and support the

implementation of changes in organizations, such as new business

processes new structures, new cultural behavior and mindset.

Creative thinking- Approaches that helps to identify opportunities for

innovative solutions by encouraging people to think about the issue in

different manner and from different perspectives.

Life cycle thinking- Is a mostly qualitative approach to understand how

our choices influence what happens at each of the stages of the life cycle of

an industrial activity from raw material acquisition – to – product end use

and disposal.

Eco – innovation implementation process

1. Prepare: Identify the sectors, markets and companies that you will target and

demonstrate to them how your eco-innovation services will help to address the

key sustainability challenges and opportunities they face.

2. Set Strategy: Engage with the company to build a better understanding of

how it operates, refine your understanding of the sustainability challenges and

opportunities and formulate a new business strategy.

3. Set Business Model: Generate new business model options and operational

innovation ideas that are aligned with the business strategy and the

capabilities of the company, then select the best option to take forward.

4. Build Roadmap: Define a roadmap of operational projects towards

implementation of the selected strategy and business model and define the

scope and requirements of the project.

5. Implement: Execute the project with regular reviews to ensure successful

delivery.

6. Review: Reflect on the performance of the project capture the lessons learnt

and revise the strategy and business model for implementation.

1. Prepare

The first phase of the process aims to prepare you to engage your company

in an eco-innovation implementation programme to built eco-innovative

culture in your organization which leads to environmental improvement

and reduction of your company’s carbon footprint.

Overview

This phase begins by identifying the interest of market (consumer) towards

the eco-innovation services. Completing this it is required to understand the

sustainability issues and challenges faced by that market and

opportunities for eco-innovation. The ultimate aim of this exercise is to

obtain approval from the head of the company with high potential for

eco-innovation to proceed to the next phase - Set Strategy phase.

Identifying the good potential of companies for eco-innovation

Implementing eco-innovation is a challenging process and will not be

suitable for all SMEs. The successful implementation of eco-innovation will

depend on factors such as company’s willingness, attitude of the head of the company and the innovative culture in the company.

Building a better understanding of your local and targeted market

The objective is to understand the current situation of the markets and

opportunities for eco-innovation in existing market, including challenges

and threats faced by them in current scenario.

Tools and information to help you with these tasks are introduced in the

following sub-sections:

Identifying opportunities and challenges across the product life

cycle

Identifying opportunities and challenges for a particular market requires

you to gather and analyze data concerning the life cycle of the products of

that market.

Understanding life cycle of market requires approach such as ‘Life cycle

Thinking’. Life Cycle Thinking is a qualitative approach is to understand

what happens at each stages of the life cycle of a product or service: it starts

with raw material acquisition through manufacturing, distribution,

product use and disposal. This approach drives us through balanced

economical, environmental and societal aspects.

Applying this approach to the search for sustainability opportunities and

challenges involves a systematic consideration of each stage of the product

life cycle, from raw material extraction through to the disposal.

To guide yourself to search for opportunities and challenges across the

product life cycle, try to answer the following questions:

Where and when are the most significant costs incurred across the

product life cycle?

Which are the most significant resources for example: energy,

materials and water) consumed throughout the product life cycle?

Where are resources being wasted or underutilized?

Which stakeholders benefit from the product and which are

negatively impacted?

The other aspect of searching for opportunities and challenges is to

think about the context in which the market operates. The aim is to

develop a broad understanding of the factors that may have an

influence on the market.

To guide yourself to search for opportunities and challenges in context

to the market, try to answer the following questions:

How is the market changing in terms of demographics and

attitudes?

What new technologies emerging in this market?

What is the view of industries? what are people in market talking

about ?

What is social buzz? what social issues large companies is

facing ?

Sources of data and information

Answering such questions will require a variety of sources of data,

including qualitative and quantitative data from formal and informal

sources. Suggestions from where to gather the information you need:

Qualitative data on markets and trends can be found in a variety

of places:

Professional networking websites

Government Websites

Conference and seminars

Informal events

Trade publications

Technology blogs and open innovation platforms

Corporate Social Responsibility (CSR) reports

National Government departments: Trade and Industry, Chamber

of Commerce and SME associations

Academic research centres

Quantitative data on markets and trends can be found in a variety

of places:

International Trade Centre (ITC) – general data on international

trade - http://www.intracen.org/

World Trade Organization (WTO) – general data on international

trade and market trends - https://www.wto.org/

National government departments for trade and industry

Chamber of commerce and industry

Generating interest within companies

Completing the desk research, you should now in a position to begin

engaging companies in the markets that you have identified as good

prospects for eco-innovation. This can be done in different ways:

Considering target relevant government agencies, trade associations. The

ultimate aim is to generate sufficient interest in eco-innovation amongst

your targeted companies to win approval from the head of the organization

to proceed further which aims to review a company’s business strategy.

Following aspects includes to generate interest:

To discuss the opportunities to run joint events and co-promotion on

the topic of eco-innovation contact relevant trade and industrial

association.

Organize a seminar and invite representatives from your target

market.

Prepare a market – specific presentation about the drivers and

opportunities for eco-innovation within that sector.

Gather information from customers and stakeholders of the

company and ask their rating system of sustainability performance

of the company.

Whichever approach you chose, the ultimate aim is to have a meeting with

head of the organization to discuss the next steps and gain approval to

proceed further for implementation.

Getting approval to proceed

The first of these key points is gaining approval from the head of the

organization at least one of your target should be to get internal access to

the company.

Before meeting the head of the organization you will need to finalize

whether to present a pitch for funding of full eco-innovation

implementation programme or will simply be requesting permission to get

internal access to the company to proceed through the activities of the SET

STRATEGY phase.

Below is the suggestion for the topics to include in your pitch to the head of

the organization:

Key points for your pitch to the head of the organization includes:

Brief introduction to your organization and the services it provides.

Introduce the concept of eco-innovation

Discuss the potential benefits to the business adopting the concept of

eco-innovation

Give examples of implemented eco-innovative approaches in other

companies in form of case studies, reports and through related

documents

Emphasize that implementing eco-innovation is a long-term,

strategic initiative which requires support and commitment from the

senior officials of the organization.

While requesting permission to proceed there are number of key

questions that you should try to address to help the CEO make a

proper decision (with some generic answers):

How can company benefit proceeding to the next stage ? – the

competitive strategy should be adopted to achieve long-term goals.

This strategy can be used to guide future eco-innovation activities.

What step need to be taken further? – Conduct a Preliminary

assessment of the company to identify specific opportunities for eco-

innovation across the lifecycle of its products. This also involves

reviewing their existing business strategy and conducting a

workshop with a company to identify challenges and opportunities

where eco-innovation could provide a relevant solution. Based on the

information gathered a new and revised business strategy that

incorporates eco-innovation will be proposed for the company.

What will be the outcomes? – In a subsequent meeting the service

provider will return to present the findings from the report and to

promote a programme to support the implementation of the strategy

throughout the company.

What type of involvement will be required from senior

management personnel and others – Need fruitful discussion

with head of the organization to review the current business strategy.

A single day workshop with key personnel from across the company

to help identify challenges and opportunities. After the completion of

the report of meeting with Senior Management Team will be arrange

to present the findings for the implementation of programme.

Will you require funding from the company? – No funds

required at this stage.

The answers to these questions will be highly dependent on the

context (type of company, existing relationship, working methods

etc.), further detail of how to organize and manage the activities of

the SET STRATEGY phase is briefed in following section. This

knowledge will help you to prepare for initial meeting with the head

of the organization.

2. Set Strategy

Overview

The aim of this phase is to use knowledge about the company’s strengths, weaknesses, opportunities and threats. A business strategy involved with

eco-innovation will lead company towards sustainable future.

In this phase your aim should be to identify opportunities and threats

relevant to company. These data are gathered through a Preliminary

Assessment, which involves current business strategy, model, operational

performance and identification of current opportunities & threats company

is facing. The optimum aim of this phase is to present a proposal to the

company with new business strategy and eco-innovation implementation

methods you will deliver during this project.

During this phase you should gather as many as information you can

about the company and need to arrange meetings and workshops with key

personnel from the company. This repo-building process helps in rest of

eco-innovation implementation activities.

Primary Assessment

It is important to gather information about few key aspects of the company

to propose a suitable strategy for the company. In the context you need to

understand the current business strategy, model and operational

performance of the company including opportunities and challenges faced

by the company.

Focal Point

During this phase you need to gather information about the company and

may need to arrange meeting with the key personnel of the company. The

focus area should be to have broader idea about the company. This will

help you in eco-innovation implementation activities after the selection of

project work.

Business strategy describes the long term goals of the company and the

markets in which the company will operate with vision / mission.

Prosecute Primary

Assessment

Execute SWOT

Analysis

Set new business

strategy

Capturing the ongoing business model

This term is often used in this manual, the following definition is used:

A model describes the working style of the company. Its strategies, goals

and functioning of the company which includes:

Consumer Segment

Customer Relationships

Revenue Streams

Key resources

Key Activities

Cost Structure

Assessing the current operational performance

To assess the operational performance of the company need a walk-through

audit of the company’s operation guided by the staff members. Conducting

a workshop is also a option with the aim to find the current operational

performance of the company with sustainability perspective.

The workshop should involve personnel from different operational areas of

the company i.e. design, production & marketing.

SWOT Analysis required (Strength, Weaknesses, Opportunities & Threats)

This helps finding out internal & external factors helpful or harmful which

influences the ability of the company to become more sustainable.

3. Set Business Model

Setting strategy phase guided the company to describe what they would like

to achieve. The setting of Business Model will help developing a detailed

understanding of company’s structure and operation with its strength and

weaknesses. This is useful activity to set model.

Overview

Looking at the model of eco-innovation shown in the figure below, we

observe that business model sits between the strategy level and the

operational level. In this business model acts as an intermediary between

the business strategy and the daily operations. This ensures that eco-

innovation becomes the important and major activity through all activities,

at different levels of the company.

Conceptual Model of Eco-Innovation

The most important point to note about this model is that, the business

strategy, business model and operational activities are interlinked

vertically. It means that when changes occur at one level, there will need

changes at another two levels in order to maintain the balance between

these three levels. Setting business model will need to cycle through this

process several times before you find a well-prepared business model.

Business Strategy

Business Model

Operations

Case Studies

1. Mitticool Clay Creation by Shri. Mansukh Prajapati

Pottery is the traditional business of Mansukhbhai’s family at Morbi, Rajkot. Mansukhbhai settled to his family profession and create niche name by inventing

innovated clay products named, Mitticool Fridge, Non Stick Clay Tawa and Clay

Cooker. Mitticool is a natural refrigerator made entirely from clay to store the

vegetables and fruits and also for cooling water. It provides naturally coolness to

the stored material without requiring any electricity or any other artificial form of

energy. It is very good alternative for the rural people who cannot afford the

conventional refrigerator This product was also showcased at various

International levels such as : Conference organized by the Centre for India and

Global Business, Judge Business School, University of Cambridge, UK. Bosch

and Siemens Hausger te (BSH) Germany, has also showed interest in Mitticool

and has been exported to UK, Africa and Nairobi. It is ISO 9001:2008 certified.

Source: http://west.gian.org/case_studies/case-study-on-mitticool.pdf

2. Yike Bike: Eco-innovation Business Case Study

The briefing provides a case study of the innovation process of the YikeBike and

forms part of an eco-innovation research project undertaken by Landcare

Research. The research goal is to identify factors which lead to significant levels

of eco-innovation creation and diffusion, within Newzeland. The project also

contributes to an international OECD research programme aimed at identifying

effective policy for eco-innovation.

The case study outlines the general features of the innovation and its impacts

and benefits, the innovation process, factors which enabled or constrained the

innovation and overall lessons.

YikeBike case study situated in the transport and waste-to-energy sector.

General Features: The YikeBike is the smallest,

lightest, electric folding bike in the world – the “city

foldable bike”. The goal was to make an urban

transportation solution that would reduce the need

for people living in traffic congested cities to own or

drive their cars.

The YikeBike has three key areas of innovation:

1. It is highly portable. It weighs 10.8kg while

the next lightest electric folding bike with a

similar size wheel (20 inch – to provide a

stable smooth ride) is nearly double the weight and three times bigger. The

YikeBike can be folded up in under 20 seconds and can be carried onto

public transport and into offices and apartments. There is no bike chain, so

no oil will get on the owner’s clothes as they carry it between journeys, making it a practical commuting vehicle. Its portability allows it to be used

both by urban residents for getting around the city, and by people

commuting into cities, as commuters can travel part of the commute by car

or public transport and part by the YikeBike, thus extending its 10km

range. To create a lightweight fold-up bike, the Yike Bike is based on an

entirely new bike configuration in which the rider sits upright as opposed

to leaning over, drawing inspiration from the penny-farthing bike design.

2. It doesn’t require new electric charging infrastructure

The YikeBike can be charged at any normal power point and because of its

portability can be easily charged in a high-rise office or an apartment. The

YikeBike has a range of 10km and runs on a lithium phosphate battery

with a 40-min recharge.

3. It has unique safety features

Safety was a key design consideration. The YikeBike is the first bike in the

world with electronic antiskid brakes, which enables the bike to be safely

ridden in snow and ice and reduces skidding in an emergency braking

scenario. The upright position of the bike rider and built in and always on

lights and indicators increase the visibility of the rider and bike even on

grey days. The bike speed is limited to 23 km per hour to reduce potential

crash impacts.

Impacts & Benefits

The primary environmental benefit is the reduction in fossil fuel-powered

vehicle use which is a limited resource. In terms of economic benefits,

YikeBike offers a low operating cost for personal, short length transport,

costing approximately 6 cents per 10 km in electricity. With growing

evidence of declining global oil reserves and rising oil prices, electric- and

low-powered transportation is assumed to become more competitive and

necessary in coming days.

Source: http://www.landcareresearch.co.nz/publications/researchpubs/case_study_yike_bike.pdf

3. Case Study of Indian Handmade Paper Industry

The demand for paper and board in India will certainly continue to grow as the

country’s economy develops over the coming decades.

Like other industries, paper production requires an assured supply of raw

materials. Given the current pressure on forests, the wood-based resources

traditionally used will become increasingly scarce and uneconomical. Their

scarcity has already lead to a decline in capacity utilization in the Indian Paper

industry. Paper and board mills are currently running at 60 per cent capacity. In

recent years, 0.86 million tonnes of installed capacity has become redundant for

various reasons including energy shortages and increasingly strict pollution control

legislation.

Handmade paper units, on the other hand, are mainly constrained only by limited

demand. In a world where the emphasis is clearly shifting to environment-friendly

products and production systems, the large untapped potential of the handmade

paper industry cannot be ignored. For a developing country like India, faced with

increasing shortages of natural raw materials, energy sources and capital, the

development of this industry offers considerable potential to meet development

objectives and respond to demand for both domestic and export products.

Potential and characteristics of hand-made paper production

Handmade paper units are defined essentially by the fact that their operations are

carried out manually. With pure cellulosic (or raw) materials to be pulped,

mechanical rather than chemical pulping methods would be used. In fact, the

existing handmade paper industry relies wholly on secondary resources. There is

no theoretical limit to the size of handmade paper units, though in India they are

often limited in practice to a production capacity of 300 tonnes per year.

According to the Khadi & Village Industries commission, the combined

production of 310 working handmade paper production units in India amounts to

some 7000 tonnes per year. This sector produces goods valued at $2.5 million

with a work force of 5300 persons.

The handmade paper industry uses exclusively non-forest raw materials. At

present, it uses only cellulose-rich materials such as cotton rags, waste paper and

waste kraft. This could easily be extended to the use of biomass materials and

agricultural residues, some of which can be grown specifically for handmade

paper production. Non-wood biomass resources have the additional advantage of

being amendable to conversion by environment friendly processes. Some steps

have already been initiated in this direction for the utilisation of straws, rice husk

and grasses.

Handmade paper production also offers extensive possibilities for in-plant

recycling. The paper waste emanating from industries incorporating intensive

use of paper can very conveniently be recycled for reuse in the parent industry,

often saving costs. Moreover, opportunities exist for interfacing paper recycling

systems with a host of industries involved in, for example, packaging, printing,

and industrial filter manufacture.

In its effort to develop effective systems for small-scale paper production,

Development Alternatives has analysed the performance of the Indian paper

industry on all scales. This analysis has drawn on industry publications and

information concerning technology, trade and production obtained directly from

operating units.

The Indian paper industry can be divided into four categories:

i) large-scale (integrated) units - 50,000 tonnes and up per year;

ii) medium-scale units - 10,000 to 50,000 tonnes per year;

iii) small-scale agro-based units - up to 10,000 tonnes per year;

iv) handmade paper units - 60 to 300 tonnes per year.

Our analysis indicates that specific consumption of resources is lowest in

handmade paper units. Water consumption per tonne of paper is 150 cubic

metres for handmade paper, compared with some 250 cubic metres for paper from

large-scale integrated units. Large-scale integrated units also consume large

quantities of electricity and chemicals, and are polluting, Small-scale agro-

based units are severely polluting, as they are usually unable to afford pollution

control equipment.

Large-scale units consume an average of 2.5 tonnes of forest-based raw materials

per tonne of paper; small-scale units consume an average of 3.5 tonnes of raw

materials, mostly agro-based, per tonne of paper. In contrast, a handmade paper

unit uses only 1.1 tonne of paper produced. One important reason for this is that

waste generated in the manufacturing process is internally recycled without loss

of quantity.

Handmade paper production does not require large-scale capital investment.

Economically, this is one of its biggest advantages in the Indian context. It is

clear from Figure 1 that capital intensity increases dramatically as the scale of

production increases. For large-scale integrated units it can cost up to US$ 1000

to add each extra tonne of capacity. Adding capacity in handmade paper units

costs only about half as much. Handmade paper enjoys a similar advantage in

employment generating potential. Employment creation in a handmade paper

unit requires only one tenths the capital required in a large-scale integrated unit.

TARA handmade paper production unit

TARA (Technology and Action for Rural Advancement)

is the technology marketing wing of Development

Alternatives. The strategy of the TARA handmade

paper production unit of Development Alternatives is

based on:

i) Identification of unique market segments;

ii) Development of a complete technology package,

including recycling, for handmade paper.

The TARA handmade paper unit was commissioned in 1991 in the peri-urban

area of Delhi. It employs 35 women and seven men. The key functions of paper

manufacturing are performed by women. The women operators have been given

on-the-job training. Productivity in the unit has increased from one to 4.5 tonnes

per month, operating with eight-hour shifts.

Encouraged by the economic success of this enterprise, TARA is setting up a 16

tonne per month unit at Jhansi, in Central India.

Environment-friendly processes

The use of diverse materials will depend on the development of environment-

friendly processes. One area of research will be the use of biotechnology, for

example for the recovery of alpha-cellulose from different non-forest based

materials, and for lignin removal using organisms like white-rot fungi. The use

of chemicals, and associated effluent disposal problems, could be avoided through

use of bio-technological processes for digestion.

Another area of research is the recovery of natural dyes for paper and printing

links. The use of natural dyes can increase the choice of colours, textures and

finishes, besides leading to the creation of jobs involving, for example, block

printing.

Innovation production systems

Handmade paper production is amenable to decentralization. Through research,

units based exclusively on local production of non-forest based raw materials can

be planned. Future small, decentralized units can easily be installed in rural

areas, even areas with limited access to water and electricity. The part of the

production system that requires major capital investments, and may thus benefit

from economies of scale, could be based in urban areas and integrated with the

marketing system.

Conclusions

The case study of the TARA handmade paper unit demonstrates the importance of

technology development in tandem with the development of markets. Such effort

have a potential to be widely replicated in a sustainable manner in decentralized

production units. Further research is needed in key areas such as technology

(including that required for recycling), the training of employees, and marketing.

Source: http://www.devalt.org/newsletter/oct95/of_1.htm

4. Plastics Made from Plants Instead of Toxic Chemicals

Before the chemical revolution, our society was based on materials made from

plants, such as corn, soy and sugar beets. In fact, the first plastic ever developd

was a ‘plant based plastic’. Henry Ford was a proponent of plant based plastics and he developed a demonstration vehicle in 1941 whose seat covers, dashboard,

wheel and tires were made from plant based materials. Unfortunately, this all

changed when the chemical industry hijacked the plastics market and introduced

low-cost toxic plastics made from oil.

A Positive Shift in the Marketplace

But in recent years, the market has changed dramatically, driven by both the

rising price of oil and growing concerns about the health and environmental

impacts of plastics. Today, numerous manufacturers are beginning to use or

develop plastics made out of renewable materials, such as corn, sugar beets, sugar

cane, wheat, rice and sweet potatoes. Plant based plastics (also called bioplastics

or biobased plastics) can be produced using several different processes including

starch conversion, microbal conversion and genetic modification of plants.

Plant Based Plastics – An Alternative to PVC, the poison Plastic

Plant based plastics provide an alternative to conventional

plastics, especially for polyvinyl chloride (PVC), that relies

heavily on extremely toxic feedstocks and additives that have

devastating impacts on our health and environment through

their production, use and disposal. Many of the chemicals

used in PVC production are linked to cancer, birth defects,

reproductive harm, and a host of other health problems. In

contrast, biobased plastics are generated using renewable

materials by converting plants such as corn into plastic. The

production of bioplastics can help contribute to rural economic

development, providing a steady income for farmers. It also

uses fewer fossil fuels compared to petrochemical plastics,

even after accounting for the fuel compared to petrochemicals

plastics, even after accounting for the fuel needed to plant and

harvest the corn or other feedstocks.

Biobased plastics are also compostable, leading to many

environmental benefits. These plastics won’t break down in regular landfills or in your backyard compost, but they can be effectively

composed in a large-scale facility (though not in leaf composting operations),

where it will degrade within 45 days. Compare this with the conventional plastics

that can take over 100 years just to begin degradation process.

5. Case Study of Biofuel made from corn: Bioethanol is used

occassionaly to power cars

In Brazil, due to the large production of sugar cane,

bioethanol is used occasionally to power cars and in the

United States biofuels are used from corn. In Britain,

although bioethanol is rarely used, it is available in a number

of fuel stations as ethanol can be mixed with either petrol or

diesel in small quantities however Citroen released the new

C8 in 2006 which is capable of running on 30% ethanol fuel.

Engines where ethanol can be mixed have been specially

modified. Due to the widespread of interest shown by

consumers, researchers in the future aim to invent engines

capable of running only on ethanol resulting in greater

efficiency.

Brazil second biggest producer of ethanol in the world (20 billion litres)

Fuel used in 45 % of Brazilian vehicles is ethanol.

Producing ethanol from sugarcane bagasse and straw. The components are

rich in cellulose and turning entire sugarcane biomass to be used with no

wastage.

1 tonne of bagasse produce 186 litres of ethanol

Ethanol industry has created more than a million direct and indirect jobs –

mainly in rural areas. Brazilian sugarcane industry has a particularly poor

record in respecting worker’s rights. Expansion in sugar cane cultivation may

increase food prices. This would leave the poor with a harder survival.

Although the ethanol industry has greatly increased the wealth of the sugar

and alcohol sector’s industries, the poor have to be the one handling the negative impacts.

Source: http://chej.org/campaigns/pvc/resources/plant-based-plastics/

Source: http://bioethanol-np.blogspot.in/p/case-study-in-brazil.html

6. Plastic waste to Road Construction

Waste treatment and disposal of all kinds has caused problems for India, with the

country growing too fast for resources to keep up. Guardian Repot claims that 70-

80% of the country’s wastewater (including sewage) ends up in its rivers and lakes. This has become such a huge concern. Including this plastic waste disposal

is also a huge concern. As per the study by the Central Pollution Control Board, in

India 60 large cities generate over 15,000 tones of plastic waste every day but

cannot be disposed of even by waste-to-energy plants because of environmental

reasons.

In India under the new legislation road developers will now have to use ‘waste plastic’ along with hot mixes for constructing the usual asphalt road, which enhances quality and longevity. Other benefits are that adding plastic increases

the water resistance of roads, and brings down the cost of development. The same

technology can also be used for construction of rural roads.

7. Reduction of waste water by upgrading process in dyes

unit Vapi, Gujarat, India

The Colourquip located at GIDC Vapi is engaged in manufacturing of Acid Violet

4 BS dyes @36 MT in crude from around 150 MT in paste form. Major reduction

in the effluent load of water as well as solid waste is being achieved by reduction

in the effluent load of water as well as solid waste.

The issue identified by the unit was heavy organic load as well as quantity of

effluent and cost of treatment, earlier it was required to be treated prior to

discharge in CETP through underground drainage system of Gujarat Industrial

Development Corporation (GIDC).

Through process modification the average water consumption is reduced from 30

KL/day to 8 KL/day including drastic reduction in process effluent.

Process Modification:

(a) Old Process:

This process was based on the standard process available since long,

although considerable modifications were carried out to improve yield,

quality, reduce solid waste and also water consumption to a limited extent.

Source: http://www.trueactivist.com/india-makes-it-mandatory-to-use-plastic-waste-in-road-construction/

The manufacturing process involved the following stages:

Condensation of EBSA with formaldehyde Ratio of EBSA to water

1:4

Coupling of the mass with DMA/DEA under oxidative conditions

with oxidizing agents and catalysts.

Salting out of the dye liquid produced to remove solid waste from

oxidizing agents and catalysts.

Salting out of the dye in liquid form with help of electrolyte such as

sodium chloride and dye separates out as wet cake, and remaining

liquid sent to ETP for primary treatment.

Drying the wet cake to produce crude dyestuff or formulating the

same into paste/liquid form.

(b) Process Modification:

Stage: 1 Condensation volume ratio is reduced to 1:3

Stage: 2 New oxidizing agent, which is soluble and does not produce

solid residues used and consequently volume ratio comes down to 1:4

Stage: 3 No filtration since any solid residues

Stage: 4 Salting out. The product already produced as a wet cake

under low volume of reaction and no necessity for salting out

process. The use of common salt is completely eliminated.

Stage: 5 Drying and formulation stage remains same

Benefits, Effects and Results Achieved:

The main stage of filtration and salting is totally eliminated and the water

consumption has been reduced drastically. Consequently, there is no solid waste

generation and process waste water generation is reduced. Currently waste water

generation is only from boiler feed, washing activity and domestic use.

Eliminating consumption of huge quantities of common salt in manufacturing

process, which used to drain along with effluent.

The average water consumption is reduced from 30 KL/day to 8 KL/day and

where as drastic reduction in process effluent. Although, the quality of the final

product is slightly inferior due to impurities considering avoidance of filtration.

Sometimes unable to serve value added product to the consumers.

8. Waste water reuse from textile park near Surat, Gujarat,

India

Fairdeal Textile park located in Surat is a integrated textile park consisting of

textile weaving industries generates waste water. This waste water is treated in

Common Effluent Treatment Plant of Textile Park and Recycled back to member

industries for reuse in process.

Waterjet industries and wastewater

Water Jet Looms required for weaving process. Water is used to lubricate the

movement of the Weft Yarn. Water jet looms do not add any salts to the process,

but only add Oil which imparts turbidity, COD and BOD and hence, it can be

easily recycled after treatment. Generally 8-10% of water loss is observed during

the process.

Common Effluent Treatment Plant at Textile Park

Common Effluent Treatment Plant and Recycling Plant consists of equalization,

primary treatment, biological treatment and tertiary treatment. Treatment

effluent generated is rendered suitable for the use by Water Jet Looms industries.

The treatment chain is as follows:

Screening

Equalization

Dissolved air floatation

Aerobic Biological Process

(SBR)

Chlorination

Pressure Sand Filtration

Activated Carbon Filtration

Micron Filtration

Fabric Filters

Treated Wastewater for recycle

Recyclable treated waste water from Common Effluent Treatment Plant is

collected in water reservoir. Here, makeup water required is also added to make

up the losses and to meet the demands. From the reservoir, recycled water is

pumped back into recycle water pipeline network for distribution to member

industries.

Characteristics of the waste water

Parameter Unit Untreated Water Jet

Loom Wastewater

Quality Attained for

Water Jet for use

pH pH unit 7.0-7.5 7.0-8.0

BOD mg/lit 200 <30

COD mg/lit 500 <100

TSS mg/lit 100 <10

Oil & Grease mg/lit 200 <10

TDS mg/lit <300 <300

Advantage of the project

CETP with 100% Recycling Plant has attained following benefits:

Extraction of ground water and surface water for operation of industries

has been reduced by 90%

No discharge of treated waste water on surface water body. Entire treated

waste water will be reused/recycled back to member industries.

Treatment and Recycling Cost is still sustainable compared to individual

industries operating RO plant and Effluent Treatment Plant

9. Reduction of waste water by process up gradation in dyes

unit Vapi, Gujarat, India

A unit located in Vapi named Colourquip is engaged in manufacturing of Acid

Violet 4 BS dyes @ 36 MT in crude form or around 150 MT in paste form. Major

reduction in the effluent load of water as well as solid waste is being achieved by

continuously R&D effort.

Challenges/Issues faced by the Industry:

The basic issue identified was heavy organic load as well as quality of effluent

and its treatment cost, as earlier it was required to be treated prior to discharge in

CETP through underground drainage system of GIDC.

Implementation and Methodology:

(a) Old process:

This process was based on the standard process available since, long

although considerable modifications were carried out to improve the yield,

quality, reduce solid waste and also water consumption to a limited extent.

The manufacturing process involved the following stages:

Condensation of EBSA with formaldehyde Ratio of EBSA to water

1:4.

Coupling of the mass with DMA/DEA under oxidative conditions

with oxidizing agent A and catalysts. The dye is produced in fully

soluble state and the volume ratio of EBSA to water 1:20

Filtration of the dye liquid produced to remove solid waste oxidizing

agents and catalysts

Salting out of the dye in liquid form with help of electrolyte such as

sodium chloride and dye separates out as wet cake, and remaining

liquid sent to ETP for primary treatment.

Drying the wet cake to produce crude dyestuff or formulating the

same into paste/liquid form.

(b) Process Modification:

Stage 1: Condensation volume ratio is reduced to 1:3

Stage 2: New oxidizing agent, which is soluble and does not produce

solid residues used and consequently volume ratio comes down to 1:4

Stage 3: No filtration since any solid residues

Stage 4: Salting out. The product already produced as a wet cake

under low volume of reaction and no necessity for salting out

process. The use of common salt is completely eliminated.

Stage 5: Drying and formulation stage remains same

Benefits, Effects and Results achieved:

The main stage of filtration and salting is totally eliminated and the water

consumption has been reduced drastically. Consequently, there is no soild waste

generation and process waste water generation is reduced. Currently waste water

generation is only from boiler feed, washing activity and domestic use.

Eliminating consumption of huge quantities of common salt in manufacturing

process, which used to drain along with effluent.

The average water consumption is reduced from @ 30KL/day to @ 8KL/day and

where as drastic reduction in process effluent. Although, the quality of the final

product is slightly inferior due to impurities considering avoidance of filtration.

Sometimes unable to serve value added product to the consumers.

10. Resource Efficient and Cleaner Production (RECP)

Experiences in M/s. Atul Limited (Aromatic Division),

Gujarat, India

Achievements at a Glance

Gujarat Cleaner Production Centre (GCPC) is working with M/s. Atul Ltd

(Aromatic Division) in Gujarat. The total investment is USD 7355834.72 (One

time) and saving was USD 1514681.4(Yearly) with total revenue generation from

waste upto USD 920236.113 (yearly). The RECP involves the improvement

targeting resource efficiency, process improvement, energy efficiency and reduced

environment impacts, by employing appropriate technologies, both environment

and economic gain as achieved.

Overview

M/s. Atul Limited (Aromatics Division) is the largest manufacturer of p-Cresol in

the world located at Ankleshwar, Gujarat. Aromatics Division is also the largest

producer of p-Anisic Aldehyde and p-Anisyl Alcohol in the world and also the

leading manufacturer of Manganese Sulphate and Sodium Sulphite. Initially the

company was having Effluent Treatment Plant (ETP) with activated sludge

process. To upgrade the ETP, second stage biological activated sludge process

system was introduced. Further up-gradation was done by replacement of surface

aerators by 484 in numbers. OTT make submerged diffusers in the first stage

activated sludge process of treatment for better degradation efficiency. The

effluents generated from various manufacturing plants were coming to ETP by

gravity through underground drains. As a first step of the improvement, the

characterization of different effluent streams was done based Chemical Oxygen

demand (COD) & Total dissolved solid (TDS) value.

The segregation of high and low TDS effluent streams were done through over

head pipe lines with installation of measurement devices. Flow of each and every

stream coming from different plants was measured by a magnetic flow meter.

Based on the analysis of various stages of operation, it was found that efficiency of

bio-logical oxidation is being affected due to high TDS streams getting mixed in

the common incoming line and giving shock load to ETP disturbing ETP

performance. It was found and concluded that the high TDS effluent was

hindering biological treatment of waste with lower degradation efficiency in ETP.

Hence, a proposal was put up to the Top Management for installation of a

Multiple Effect Evaporator (MEE) for treating high TDS effluent streams

separately to enhance the efficiency of bio-logical oxidation in ETP and improve

the quality of liquid discharge to FETP ( Final Effluent treatment Plant).

The DCS controlled based Quadruple Multi-Effect Evaporation (MEE) plant

having capacity 250 M3/day was installed successfully for handling high TDS

liquid effluents. The plant was designed and installed in a professional way.

Condensate coming out from MEE operation is mostly recycled back in the process

and partly sent to ETP. Solid coming out from MEE plant was of yellow colour

powder containing mixed salts and 5 to 6 % moisture which was considered to be

a solid waste and not saleable in the market because it was containing mixed

salts. It had been disposed off at common secured landfill site.

It was found that the total operating expenses of MEE plant was high. This was a

very expensive proposition for the business and not a sustainable solution in long

run. Therefore, various options were explored for value creation from this Solid

Waste generated.

Benefits

1. Creation of ‘Wealth from Waste’ Transforming the solid waste coming out from MEE operation into a saleable

product i.e. 99% anhydrous Sodium Sulphate powder (Na2SO4) as a long term

strategy, Green technology was introduced. A Global platform technical meeting

had been conducted , participating Eminent technocrats from the country and

world. Techco-economical feasible solution of converting the waste for making

99% pure anhydrous Sodium Sulphate was concluded. A DCS automated ‘Waste Recovery Plant’ had been installed for converting waste into Sodium Sulphate. Company has recovered large amount Sodium sulphate powder. Introduction of

1. MEE plant of Atul Ltd (AR Div) 2. Waste Recovery Plant of ATUL 3. Reverse Osmosis (RO) Plant

new eco-friendly technology has helped us to increase the productivity of p-Cresol

and others downstream products in a sustainable way.

2. Introduction of reverse osmosis (RO) technology to recycle the entire

treated waste water in the process and conserve natural resource in

order to attain zero liquid discharge (ZLD).

The DCS based RO plant of 700 m3/day capacity has been Installed. Treated

Waste Water coming from ETP tertiary treatment is again pre-treated to remove

hardness, oil/grease etc. The Pre-treated water is then passed though a Dual

Media Filter (DMF) followed by Ultra Filtration system (UF). After UF, water is

fed through RO system in multi stages and clear water having very low TDS”(i.e.

upto 25 ppm) is recovered as permeate for recycling in the process.

The RO plant has been successfully commissioned resulting in complete stoppage

of Waste Water discharge in the common pipe line and achieving Zero Liquid

discharge (ZLD) objective. The reject water having high TDS is sent to a multi-

effect evaporator system for removal of solids through Centrifuge. The solid

coming out from reject stream is non-toxic & non-hazardous and used in secured

land fill. It is not only a technological success but also classic example of

Conservation of Natural Resource (water) for a sustainable solution.

Absolute RECP Indicators Indicator Unit Baseline (B)

(Before RECP

Intervention)

Year 1 A

(After RECP

Implementation)

Change (C)

C=100*

(A-B)/B (%)

Difference

Between

A & B

Resource Use

Energy Use [kWh/yr] 24,550,963.00 30,106,592.00 22.63 5,555,629.00

Materials Use [ton/yr] 0.00 0.00

Water Use [m3/year] 433,366.00 505,894.00 16.74 72,528.00

Pollution

Carbon

Dioxide

[ton CO2

eq/yr]

205,246.05 251,691.11 22.63 46,445.06

Waste Water [m3/year] 129,299.00 166,277.00 28.60 36,978.00

Waste [ton/yr] 7,525.00 4,575.00 -39.20 -2,950.00

Product Output

Product

Output: P

[ton/yr] 25,468.00 58,312.12 128.96 32,844.12

RECP Profile

Resource Efficient and Cleaner Production (RECP)

Resource Efficient and Cleaner Production (RECP) entails the

continuous application of preventive environmental strategies to

processes, products and services to increase efficiency and reduce

risks to humans and the environment.

RECP addresses three sustainability dimensions individually

and synergistically:

Production efficiency

Through improved productive use of natural resources by

enterprises

Environmental Management

Through minimization of the impact on nature by

enterprises

Human Development

Through reduction of risks to people and communities from enterprises and supporting

their development

Success Areas

Creation of ‘Wealth from Waste’ through high revenue generated from

waste.

Transforming solid waste into a saleable product, Anhydrous Sodium

Sulphate powder (Na2SO4).

Reduction and recycling for treated waste water.

Conservation of Natural Resource (ie. water) for a sustainable solution.

Improvement on overall environment management system (EMS).

Implementation of ‘Clean and Green Technology’. Reduction in TDS load and COD with greater efficiency of ETP.

Achieved Zero liquid discharge concept and recycle the entire water into

process as well as utility.

Table 2. Options Implemented

Principal Options

Implemented

Benefits

Economic Resource Use Pollution

Generated

Investment

[USD]

Cost

Saving

[USD/yr]

Reductions in

energy

use, water use

and/or

materials use

(per annum)

Reductions in

waste water,

air

emissions

and/or

waste

generation

(per annum)

For putting up a

250 m3/day MEE

for handling only

high TDS effluent

USD

998940.518

USD

0

22.63%

deduction

in energy

requirement.

Carbon

intensity

decreased by

46%

For putting Waste

Recovery Plant

for converting

impure Sodium

Sulphate into 99%

pure Na2SO4

through

Technology

innovation.

USD

3632510.97

USD

1210836.99

Purity of

Sodium

Sulphate is

99%

which is

saleble

product for the

industry

Recovery of

waste

in to saleble

product

For putting up RO

& MEE for

recycling of Teated

waste water in

Process and

conserve natural

resource and

achieve.

USD

1589223.55

USD

303844.407

Water

productivity

increased upto

96 %

Increase in

water

productivity up

to

90 %

Installation of

another 330

m3/day

stand-by MEE for

sustainability of

above.

USD

1135159.68

USD

0

Energy

productivity

increased upto

87 %

Reduction in

energy

consumption

Approach taken

The overall objective of the programme is to facilitate promotion of Resource

Efficient and Cleaner Production without entailing excessive cost in Chemical

industry so as to strengthen environmental management and pollution control in

the industry. Cleaner production methodology was taking as an approach for this

project which includes List Process Steps, Identify Wasteful Processes, Process

Flowchart, Material and Energy Balance, Identify Cause of Waste, Technical-

Financial- Environmental Feasibility, Implementation of Cleaner Production

Solution etc.

Business case

Resource Efficient and Cleaner Production means the most effective and advanced

stage in the development of activities and their methods of operation which

indicates the practical suitability of particular techniques for providing the basis

for emission limit values and other permit conditions designed to prevent and

where that is not practicable, to reduce emissions and the impact on the

environment as a whole.

Eco-Innovative Examples

1. Fly Ash Bricks used for Building Materials

The construction industry attributes a major junk to the

rising level of air pollution. Specifically building material

like clay bricks which have been used in Indian

construction industry for ages, contributes quite a lot to the

pollution when it is produced. Not only is the method of

production harmful for the environment, even the core raw

materials used i.e., the top soil contributes to the top soil

erosion.

With advancement in technology, Fly Ash Bricks are the

new age eco friendly bricks which far much better in terms

of performance when weighed on all parameters. The core raw materials used in

these bricks is the residual left from coal Thermal Power plants making it an eco

friendly option by using recycled waste material. A lot of builders are still

skeptical about using these bricks as they are just a little expensive than the clay

ones. However, clay bricks tend to crumble during transportation thereby

increasing the quantity of bricks used at the end. On the other hand, fly ash

bricks are 3 times stronger than the clay ones, reducing the quantity used and

making it a more economical option. The climate-friendly fly ash brick technology

produces bricks without using coal. It has the potential to eliminate carbon

emissions from India’s large brick-making industry, which burns huge amounts

of coal and emits millions of tons of carbon dioxide each year. It is less energy

intensive. A World Bank project is helping to promote the new method by enabling

entrepreneurs to earn carbon credit revenues. So far, the project has enabled 108

fly ash brick plants to earn about $3.2 million. Fly ash brick plants use more than

20 million tons of fly ash, which would otherwise have been dumped into

hazardous ash mounds and ponds.

2. Reclaimed Rubber an example of

eco-innovation

Rubber is a natural resource that has been used widely all

over the world for a very long time, for a variety of

purposes. Reclaimed rubber is basically natural or

synthetic rubber obtained from scrap and prepared for

reuse by adding the fragmented scrap in hot caustic

solution, along with reclaiming agents. Rubber is normally

available in two forms, natural and synthetic. The natural

rubber is obtained from plants and the synthetic rubber is

manufactured through the process of polymerization. As the extraction of both,

natural and synthetic rubber, is expensive and involves long processes, recycling

is very popular for its many benefits. Many businesses have realized the

importance of recycling and have come with Eco innovations to manufacture

recycled rubber in bulk quantities for domestic and global markets. India is

widely acknowledged as the prime exported of recycled all across the globe, being

the largest producer of reclaimed rubber. Reclaimed rubber mixed with concrete

makes for building materials that act as thermal insulators and show sound

absorption properties. Innovative eco-products made from reclaimed rubber -

Rubberized Asphalt: The ground rubber, also known as crumb rubber, is

normally blended into asphalt to improve its performance. There is a huge market

for reclaimed rubber, as rubberized asphalt offers advantages like greater

elasticity and increased resistance to cracking and ageing. This greatly reduces

the maintenance and replacement costs of roads. Reclaimed rubber is thus, one of

the most widely used eco-innovations, which makes a marked difference in the

usage, and production of rubber.

Source: http://www.decoinch.com/eco-friendly-fly-ash-bricks/

Source: http://www.articlesxp.com/a-brilliant-eco-innovation-reclaimed-rubber-a4020.html

Gujarat Cleaner Production Centre

ENVIS Centre on: Cleaner Production & Clean Technology

3rd Floor, Block No. 11-12, Udyog Bhavan

Sector-11, Gandhinagar-382017

Gujarat, India

Tele-Fax:+ 91 79 23244147

Email id: [email protected], [email protected]

Website: www.gcpcenvis.nic.in / www.gcpcgujarat.org.in