Introduction to SpinLabel Technologies

Introduc)on To The SpinLabel SpinLabel Technologies, Inc. July 21, 2013

What is a SpinLabel?

The patented “spin” label is actually two labels, a top label and a bo1om label. As the consumer spins the top label, informa)on on the bo@om label is revealed through a window, thus increasing labeling space on a package of approximately 75%. (even more can be achieved with our roll fed technology and a peel) See www.spinlabels.com

The Role of Innova:ve Packaging Leading consumer product companies are exploi)ng new packaging technologies to gain new users, generate superior brand reten)on and capture valuable share

Implica:on/Need

•  Increased packaging area for brand promo)on and high quality graphics

•  Increased shelf presence

•  Striking a balance between cost of packaging and its value in capturing profitable share

•  Be@er, innova)ve packaging op)ons to tell brand story, cross-‐promote family of products and provide product characteris)cs/instruc)ons

Key Retail/Consumer Sta:s:cs

•  30,000 new products launched each year

•  35% of purchases occur because it “caught my eye”

•  56 million Americans beyond TV’s reach

•  59% to 70% of brand decisions are made “in store”

•  Between 1/3 and 1/2 of consumers tried something new in the last month

Sources: MarkeHorce Study 2010, h1p://www.reelseo.com/beyond-‐tv-‐ad-‐reach/

Mul:ple Touch Points

In the shopping corridor •  Garner aGenHon…”touch me” •  Establish relevance •  Underscore benefits •  Communicate usage op)ons •  Deliver tes)monials •  Promote purchase •  Cross promote

In the home •  Reinforce value proposi)on •  Drive usage, usage frequency and efficacy

•  Improve compliance •  Engage with brand •  Educate •  Cross promote •  Build con)nuity and pre-‐sell

Online •  QR codes linking to relevant brand content, educa)onal informa)on, social media sites, reminders, how-‐to-‐do’s, what-‐to-‐do’s, cri)cal and )mely brand messaging and user communi)es

Mul:ple Spin Label Technology Op:ons

We are working with mul)ple packaging vendors who are capable of providing labels in a variety of formats: •  Full body shrink sleeve •  2-‐Ply Pressure Sensi)ve •  Roll-‐Fed •  Cut and Stack


Full Body Shrink Sleeves


2-‐Ply Pressure Sensi)ve


Roll-‐Fed


Cut and Stack

Powerful Packaging Innova:on and ‘Real Estate’

•  Valuable messaging space on a container, almost 2x current area

•  Dynamic and flexible marke)ng plaaorms, in the hands of current and prospec)ve consumers

•  Mul)-‐language labels – reducing SKU’s and clu@er, reinforcing corporate diversity ethos

•  Corporate communica)ons, brand stories, product benefits, tes)monials and usage sugges)ons

•  Cross sell and cross promo)on copy

•  Links to interac)ve applica)ons, sites, QR codes, social media/lifestyle connec)ons and other consumer engagement opportuni)es

SpinLabel provides a unique label product that enables:

Specific follow up points •  The company is in discussion with major global brands with respect to exclusivity

in specific categories. The company welcomes category exclusivity licenses but is also open to non-‐exclusive arrangements.

•  The Company has a scheduled launch to brand/product managers, targeted to all major consumer product companies, for Q3 2013.

•  Product has been proven in produc)on with actual distribu)on in thousands of stores with its house brand of liquid medicine. Development very far along with major global brands currently undergoing tes)ng.

•  Strong IP poraolio. Issued patents are public informa)on and are available upon request. Many patents pending.

•  CAPEX required to integrate could be minimal. Varies with the specific product. It can be as low as the cost of a second shrink label, pennies, plus the nego)ated license fees.

•  Best way to become familiar with the product without confiden)ality issues is to visit the website www.spinlabels.com

Introduction to SpinLabel Technologies

Business

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