Introduction to social networking...Social networking – people linking to each other on the...
41
Introduction to social networking Michael Henry Starks March 3, 2011 www.linkedin.com/in/starkscommunications
Transcript of Introduction to social networking...Social networking – people linking to each other on the...
Introduction to social networking
Michael Henry Starks March 3, 2011
www.linkedin.com/in/starkscommunications
Feel free to share
This work is licensed under the Creative Commons Attribution-NoDerivs 3.0 Unported License*. You are free to share — to copy, distribute and transmit — the work and to make commercial use of the work under the following conditions: • Attribution — You must attribute the work in the manner specified by the
author or licensor, which is: – Source: Michael Henry Starks (www.linkedin.com/in/starkscommunications). – But not in any way that suggests that the source endorses you or your use of
the work. • No Derivative Works — You may not alter, transform, or build upon this
work. *To view a copy of this license, visit creativecommons.org/licenses/by-nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
2 Michael Henry Starks [email protected]
Three Rules
1. Ask stupid questions 2. Cheat 3. Make Mistakes
Source: Techsoup.org. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Michael Henry Starks [email protected] 3
Presenter
Presentation Notes
Ask stupid questions - if you're thinking it, someone else probably is too Cheat - learn from your neighbor Make mistakes - we learn a lot from them Source: Techsoup.org. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
One more rule: Remember, Google is forever*
• Remember: think twice before you send, post or tweet.
• Jeff Cox not only lost his job, but the circumstances of his dismissal – posting a tweet on Twitter that got him fired -- will show up whenever anyone searches on his name in Google, Bing or Yahoo for years to come.
*and so are Facebook, Twitter, your blog, your comment on other people’s blogs, etc., etc.
Michael Henry Starks [email protected] 4
What terms need to be defined?
• Browser – the software program you use for looking at websites.
• What else? • _______________ • _______________ • _______________
Microsoft Internet Explorer
Mozilla Firefox
Google Chrome
Michael Henry Starks [email protected] 5
David Pogue’s introduction to the hottest social networks
Michael Henry Starks [email protected] 6
Click to launch 3-minute video
Presenter
Presentation Notes
3-minute video at: http://video.nytimes.com/video/2010/07/08/technology/personaltech/1247468407934/an-intro-to-the-hottest-social-networks.html?ref=twitter
What are social media and social networking?
• Social networking – people linking to each other on the Internet to build communities for meeting people, helping people, and being helped by others.
• Social media – forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content (from Merriam-Webster Dictionary)
• Post – noun or verb for publishing – A blog contains posts – After writing something, you post it to your blog (or some
other site)
Source: http://www.merriam-webster.com/dictionary/social%20media Michael Henry Starks [email protected] 7
Presenter
Presentation Notes
http://www.merriam-webster.com/dictionary/social%20media
The three most important social media are blogs, Facebook and Twitter
• Blog – a website containing your posts
• Facebook – a website containing brief posts by people you select
• Twitter – a website containing very brief posts (140 characters) by people you select
“Web log” “blog”
Michael Henry Starks [email protected] 8
You’ve also seen these… • RSS – Really Simple
Syndication or Rich Site Summary – click it to subscribe to a Web page and you’ll receive an alert about every change or addition to the page
• CAPTCHA: – On sites that accept
information or “uploads” from users; e.g., registration forms.
– A program that protects websites against automated software programs.
– Makes the user take a tiny test that humans can pass but computer programs cannot.
RSS button. Click it to set up delivery of a Web page’s new content to your email inbox or blog reader.
A CAPTCHA program generates distorted text that computers can’t read.
Michael Henry Starks [email protected] 9
A cookie is a bit of text stored on your computer when you visit a website
• Your Web browser sends the cookie to a website every time you return to that site.
• Tells the website who you are: – So the website will know you’ve
been there before – For storing your user I.D. and
password for that website – For storing your shopping cart
contents
Source: Wikipedia: http://en.wikipedia.org/wiki/HTTP_cookie
Information about you and your computer is in here.
Michael Henry Starks [email protected] 10
Presenter
Presentation Notes
Source: Wikipedia: http://en.wikipedia.org/wiki/HTTP_cookie
You control your cookies: More privacy = less convenience, and vice versa
• Cookies can be used to track where you go on one website or the entire Worldwide Web.
• You can delete any or all the cookies on your computer.
• To manage your cookies: – Internet Explorer: Click “Tools” “Internet Options “Privacy”
– Firefox: Click “Tools” “Options” “Privacy” – Chrome: Click (wrench) “Tools” “Clear browsing
data”
Michael Henry Starks [email protected] 11
A blog is a non-private journal on the Web
• A blogger writes posts for a blog • Personal, business, educational, or whatever. • Posts appear in reverse chronological order. • Each post is followed by a comment field. • You can invite people to view your blog. • But anyone who finds your blog can see your
posts and your readers’ comments.
[email protected] 12 Michael Henry Starks
Where you can keep your blog
• Blogger: www.blogger.com
• TypePad: www.typepad.com
• Blogstream: www.blogstream.com
• Xanga: www.xanga.com/ • WordPress:
http://wordpress.org or http://wordpress.com
[email protected] 13 Michael Henry Starks
http://hmmplyouthservices.blogspot.com
The HMMPL blog
…to go here
Michael Henry Starks [email protected] 15
Presenter
Presentation Notes
hmmplyouthservices.blogspot.com/
www.typepad.com Michael Henry Starks [email protected] 18
Presenter
Presentation Notes
http://www.typepad.com/
www.wordpress.com Michael Henry Starks [email protected] 19
www.wordpress.org Michael Henry Starks [email protected] 20
Blogs that aren’t text
• Vlog – a video blog • Podcast – an audio
blog; usually made up of MP3 files, which is the kind used in iPods
iPods and other devices play MP3 files.
Podcasts can be listened to now or downloaded and saved. Michael Henry Starks [email protected] 21
• 600 million members • Keep up with people on your Friends list • Post updates about yourself by adding text
and photos • Link to articles, chat with other FB members,
invite people to events. • Frequent changes in options and settings. • Work carefully through privacy settings. Source: ConsumerReports.org and Feb. 2011 magazine http://www.consumerreports.org/cro/magazine-archive/2011/february/electronics/social-networking-sites/overview/index.htm Services are free unless otherwise noted. To reach most sites, type the name plus ".com." Note that rules and benefits are changing all the time. (For instance, Facebook recently announced its own messaging service.) Michael Henry Starks [email protected] 22
Presenter
Presentation Notes
Started as a name-and-photo directory of Harvard students. Now >600 million members (>22% of everyone on the Internet) and growing 5% a month. Why: Keep up with people you care about. How: Post updates about yourself by adding text and photos. Link to articles, chat with other FB members, invite people to events. But work carefully through privacy settings. You answer as many questions about yourself as you feel comfortable sharing: your name contact information relationship status favorite music maybe a few photos Then you search for friends, past or present. When they accept your friend invitations, you can now see their Facebook pages and they can see yours. Why you’d bother: Facebook is great for sharing news, photos and videos with people who might care. Also for finding long-lost friends; for joining groups that support various causes or interests; for sending messages; and for playing games with each other (FarmVille, Mafia Wars). Why not: Facebook keeps making policy and programming blunders that expose personal information to other Web sites. Also lets its advertisers place ads on the pages of very targeted members: divorced 45-year-olds in Texas, for example. Similar: MySpace (a teenage and pre-teenage crowd, heavily focused on pop music and do-it-yourself page designs), Bebo and many others. Source: ConsumerReports.org and Feb. 2011 magazine http://www.consumerreports.org/cro/magazine-archive/2011/february/electronics/social-networking-sites/overview/index.htm David Pogue, 7/7/10, NYTimes.com: For Those Facebook Left Behind (column and video) http://www.nytimes.com/2010/07/08/technology/personaltech/08pogue.html?_r=1&ref=technology
There’s a link to Privacy advice and Help on every page.
Michael Henry Starks [email protected] 23
www.facebook.com
On your Home page are your News Feed and friends you can chat with.
24
Presenter
Presentation Notes
Your News Feed page is your Facebook home page. It’s where you see the posts from all your friends.
On your Profile page you can see your Wall and change your Profile settings.
Michael Henry Starks [email protected] 25
Presenter
Presentation Notes
Your Wall is on your Profile page. This is where you see only your own posts.
www.twitter.com
Twitter home page before you join
Michael Henry Starks [email protected] 26
Presenter
Presentation Notes
Post messages of no more than 140 characters on your Twitter home page. Go to the Twitter home page of a person or organization and subscribe to their “tweets” by becoming a “follower.” Learn about a spontaneous protest, comment on news, or find out your best friend is in the bathroom. Post by sending a text on your cell phone or by typing into the site from your computer. Watch topics listed under Trends on your home page to see what people are talking about at any time. Set up lists—of food bloggers, say—that you can access for more targeted info. But for extra privacy, allow only those you approve to see your posts. Make sure you know if the location-based feature is off or on. Source: ConsumerReports.org and Feb. 2011 magazine http://www.consumerreports.org/cro/magazine-archive/2011/february/electronics/social-networking-sites/overview/index.htm
You design your own Twitter home page
I follow edeckers, PBSMediaShift, libraryfuture, IUBloomington and 32 other people and institutions.
Trends are the most popular topics at the moment.
35 Twitter accounts are following me.
www.linkedin.com
Wiki (a Hawaiian word for “fast”) • A wiki is a website that
can be changed by anyone using a Web browser.
• Wikis can be used by any number of people.
• Wikipedia is a free encyclopedia in the form of a wiki, so readers can also be editors, contributors and critics. en.wikipedia.org
Source: ConsumerReports.org and Feb. 2011 magazine http://www.consumerreports.org/cro/magazine-archive/2011/february/electronics/social-networking-sites/overview/index.htm Wikipedia: http://en.wikipedia.org/wiki/Wiki
en.wikipedia.org/wiki/Main_Page Michael Henry Starks [email protected] 30
Presenter
Presentation Notes
Wiki is also the type of database software on which wiki websites are based. en.wikipedia.org
Social bookmarking: suggesting a website to others by adding the site’s URL to a website that collects URLs
At the end of an article on The Washington Post’s website, click a button in order to…
Recommend this Web page on Facebook
Send this page (or its URL) in an email
Recommend this page on Technorati
Post page’s URL in a tweet
Recommend this page on Digg
Put this page’s URL on your Facebook page
Recommend this page on StumbleUpon
Recommend this page on Delicious
Recommend this page on Yahoo Buzz
Recommend this page on Google buzz
Michael Henry Starks [email protected] 31
YouTube
• Share videos with the world
• Watch clips of TV shows, Web-only shows, movie trailers and homemade videos of a zillion people.
Source: ConsumerReports.org and Feb. 2011 magazine http://www.consumerreports.org/cro/magazine-archive/2011/february/electronics/social-networking-sites/overview/index.htm Michael Henry Starks [email protected] 32
www.youtube.com Michael Henry Starks [email protected] 33
www.flickr.com Michael Henry Starks [email protected] 34
Presenter
Presentation Notes
http://www.flickr.com/
Flickr
• A place to store and share photos. • Apps (applications) on the site enable you to
present photos in different ways, such as adding them to a map program to illustrate a location.
Source: ConsumerReports.org and Feb. 2011 magazine http://www.consumerreports.org/cro/magazine-archive/2011/february/electronics/social-networking-sites/overview/index.htm Services are free unless otherwise noted. To reach most sites, type the name plus ".com." Note that rules and benefits are changing all the time. (For instance, Facebook recently announced its own messaging service.) Michael Henry Starks [email protected] 35
www.slideshare.com Michael Henry Starks [email protected] 36
For smartphones: Foursquare, Gowalla and others reveal your location.
• Use your smart phone to reveal your location to people you choose. – People who are connected
to you via Twitter, Facebook or other sites.
– Also see what friends are nearby.
• But you're also telling those people that you're not home.
Source: ConsumerReports.org and Feb. 2011 magazine http://www.consumerreports.org/cro/magazine-archive/2011/february/electronics/social-networking-sites/overview/index.htm
http://gowalla.com/
http://foursquare.com/
Michael Henry Starks [email protected] 37
Presenter
Presentation Notes
Source: ConsumerReports.org and Feb. 2011 magazine http://www.consumerreports.org/cro/magazine-archive/2011/february/electronics/social-networking-sites/overview/index.htm http://foursquare.com/ http://gowalla.com/
Should you go steady or play the field?
• Every social media site wants to be your “home.” – The more visitors and return visits they have, the
more money they can charge advertisers – Visiting several sites every day or week takes time,
but exposes you to more content. – Visiting just one or two large sites regularly saves
time, but limits the scope and variety of content you see.
Michael Henry Starks [email protected] 38
Help and answers • Michael Starks
– [email protected] – http://www.linkedin.com/in/starkscommunications.
• Hussey-Mayfield Memorial Public Library home page: – http://www.zionsville.lib.in.us/hmmpl/page/main.
• HMMPL blog site: – http://hmmplyouthservices.blogspot.com/.
• Lifehacker: – http://lifehacker.com
• Wikipedia: – http://en.wikipedia.org/wiki/Social_media
Michael Henry Starks [email protected] 39
Sources and references • Massee, J. Feb. 23, 2011. “Live ammunition” tweet sinks deputy AG. Video. WRTV 6 News.
http://www.theindychannel.com/news/26969006/detail.html. Last accessed 2/25/11. • Pogue, D. July 8, 2010. An intro to the hottest social networks. Video. NYTimes.com,
http://video.nytimes.com/video/2010/07/08/technology/personaltech/1247468407934/an-intro-to-the-hottest-social-networks.html?ref=twitter. Last accessed 2/25/11.
• Merriam-Webster Dictionary. http://www.merriam-webster.com/dictionary/social%20media. • Pogue, D. July 7, 2010. For those Facebook left behind. Column and video. NYTimes.com,
http://www.nytimes.com/2010/07/08/technology/personaltech/08pogue.html?_r=1&ref=technology. Last accessed 2/25/11.
• Hagel, J. III, and Brown, J. S. Jan. 31, 2011. Five tips for smarter social networking. Harvard Business Review. http://blogs.hbr.org/bigshift/2011/01/five-tips-for-smarter-social-n.html. Last accessed 02/24/11.
• Wikipedia: http://en.wikipedia.org • Social Media Primer: http://www.sminorgs.net/2010/12/social-media-primer-parts-1-2-updated-
revisiting-the-fire-and-the-juggernaut.html
Michael Henry Starks [email protected] 40
Introduction to social networking
Michael Henry Starks March 3, 2011
www.linkedin.com/in/starkscommunications
