Social Media for PublishersIn 10 pages!!

By Liz Murray Sales and Marketing Manager of Lovell Johns Group of Companies

Why social media?

• People are looking for content that is easily accessed, shared and rated

• Good opportunity to build readers by connecting with own groups or external groups

• There are at least 10-15 key areas to target within social media this could mean 15 new revenue streams (see page on Social Media Wheel)

• Additionally, possibilities are endless for niche groups to connect and develop relationships with

• It’s also about being found (see page on social search.)

Branded Social Media

• Blog

• Facebook

• Twitter

• Youtube / other video sites

• See following page on the Social Media Wheel

Key requirements are firstly development of these, and continual updating of content.

Social Media Wheel Example

External Social Networks

• Identify key external target groups– Blogs– Facebook pages– Forums– Websites– Organisations – Etc etc

• Connect with these groups– User offers – Competitions (allows e-mail database generation)– Book reviews – Offer of free content to use on site, serialisations etc.

There are endless possibilities here……….

Social Search

• Optimisation of branded media for search

• Social bookmarking

• Article Marketing

• Creation / advice on content that is likely to be shared

Questions to ask yourself1. What is your aim from a campaign – more sales, brand

awareness, clicks, increase in search engine rankings etc2. What types of social media will help you reach your aims? i.e.

Facebook, twitter, external social networks etc.3. How much brand control do you want? i.e. free content, staff feeds

etc4. What can you do to encourage participation?5. How would a social media campaign fit into your current traditional

marketing plan – they need to work together not independently

……………and most importantly

6. Who will maintain your social media presence? Although typically cost free, ongoing time to develop & maintain social media is needed to ensure a successful campaign & to allow aims to be reached

About LJinteractive

• Part of Lovell Johns Group of Companies – working with Publishers for over 40 years

• Digital division (LJinteractive) formed in 2008• Working with publishers on:

– Online Marketing including Social Media – Digital conversions– Phone applications– Website development– Digital Strategy Consultancy

Who we’re working withA small selection of the publishing clients we are proud to be working

with:

• Wolters Kluwer – medical publishers. Social Media campaign for nursing titles, tasked to increase exposure and sales plus development of microsites and social search activities.

• New Holland Publishers – social media campaigns for over 30 titles aiming to increase exposure and sales plus website development, microsites, SEO and social search.

• The Crowood Press – reference publishers. Website development and SEO.

• Pambazuka Press – ethical publishers. Digital Conversions.• Encyclopedia Britannica – online product development.

You can contact us about any Social Requirement:

Follow us on twitter - @ljinteractiveVisit our website – www.ljinteractive.com E-mail us - enquiries@ljinteractive.com

Phone us - 01993 880 929