Introduction to Social Media for Nonprofits
-
Upload
anne-yurasek -
Category
Business
-
view
949 -
download
2
description
Transcript of Introduction to Social Media for Nonprofits
![Page 1: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/1.jpg)
Introduction to
Social MediaA presentation for CT Association of
Nonprofits
FIO Partners, LLCOctober, 2 2009
![Page 2: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/2.jpg)
Topics for Today’s Session
• To define social media
• To identify how social media fits into the strategic management of a nonprofit
• To define a process for determining how your organization would like to engage with social media
![Page 3: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/3.jpg)
Conceptual Framework - NPO Strategic Management
Board of DirectorsBoard of Directors
Executive LeadershipExecutive Leadership
Task #1Align leadership on vision, mission, values, elements of strategic management
Task #1Align leadership on vision, mission, values, elements of strategic management
Quality AssuranceQuality
AssuranceOrganizational
LearningOrganizational
Learning
Task #4Enact ways to improve the organization
Task #4Enact ways to improve the organization
Leadership
Core
Safeguards and Support
Organization Improvements
Task #2Design or re-design the core
Task #2Design or re-design the core
Relational Strategy
Relational Strategy
ProgrammaticStrategy
ProgrammaticStrategy
Systems Participation
Fund
Development
Marketing/Public Relations
Systems Participation
Fund
Development
Marketing/Public Relations
Program Goals
Strategies
Tactics
Outcomes
Program Goals
Strategies
Tactics
Outcomes
Task #3Create or adjust supports and safeguards
Task #3Create or adjust supports and safeguards
Financial ManagementFinancial Management
Organizational ClimateOrganizational Climate
Physical PlantPhysical Plant
Human ResourcesHuman Resources
Risk ManagementRisk Management
Information ManagementInformation Management
All four tasks take place with continuous input and interaction with the organization’s environment.All four tasks take place with continuous input and interaction with the organization’s environment.
Source: FIO Partners, LLC
![Page 5: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/5.jpg)
BASED ON A PRESENTATION BY LEE WHITE
Social Media is…
![Page 6: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/6.jpg)
Blogs
Wikis
Podcasts
RSS
Social Networks
![Page 7: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/7.jpg)
Well…
sort of.
![Page 8: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/8.jpg)
Social Media
REALLY is…
![Page 9: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/9.jpg)
a CONVERSATION…
![Page 10: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/10.jpg)
That is powered by…
![Page 11: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/11.jpg)
Blogs
Wikis
Podcasts
RSS
Social Networks
![Page 12: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/12.jpg)
It is a conversation between…
![Page 13: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/13.jpg)
Clients…Staff…
Board Members…
Donors…
Thought Leaders…
Funders…
Peer Nonprofits…
Government…
![Page 14: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/14.jpg)
…People!
![Page 15: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/15.jpg)
And guess what?
The social media conversation is…
![Page 16: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/16.jpg)
Not Organized
![Page 17: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/17.jpg)
Not Controlled
![Page 18: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/18.jpg)
And not on message.
![Page 19: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/19.jpg)
The conversation is…
![Page 20: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/20.jpg)
Vibrant
![Page 21: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/21.jpg)
Emergent
![Page 22: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/22.jpg)
Compelling
![Page 23: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/23.jpg)
Fun!!!
![Page 24: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/24.jpg)
and full of insight…
![Page 25: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/25.jpg)
…if we choose
to join.
![Page 26: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/26.jpg)
To join the conversation,
we need to be…
![Page 27: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/27.jpg)
Present
![Page 28: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/28.jpg)
Dedicated
![Page 29: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/29.jpg)
Patient
![Page 30: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/30.jpg)
We begin by listening.
![Page 31: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/31.jpg)
If we listen,
we will learn.
![Page 32: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/32.jpg)
But why do we need to listen before we
join the conversation?
![Page 33: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/33.jpg)
• Conversations among human beings sound human. They are conducted in a human voice.
• The Internet is enabling conversations among human beings that were simply not possible in the era of mass media.
• These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge.
From the Clue Train Manifesto:
The Cluetrain Manifesto: The End of Business as Usual: Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000
![Page 34: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/34.jpg)
• You must talk to the people with whom you hope to create relationships.
• If you want us to talk to you, tell us something. Make it something interesting for a change.
• We have better tools, more new ideas, no rules to slow us down.
The Cluetrain Manifesto: The End of Business as Usual: Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000
From the Clue Train Manifesto:
![Page 35: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/35.jpg)
Social Media is…
![Page 36: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/36.jpg)
…a brand new way of creating
relationships,knowledge,
change…not just a passing fad.
![Page 37: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/37.jpg)
Why is it important for
you to consider
joining the conversation?
![Page 38: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/38.jpg)
The conversation is happening…with or without you.The conversation is happening…with or without you.
![Page 39: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/39.jpg)
April 2008 Study
• 17000 – globally, only requirement was to log onto internet 1x per day
• 73% of active online users have read a blog • 45% have started their own blog • 39% subscribe to an RSS feeds • 57% have joined a social network • 55% have uploaded photos • 83% have watched video clips
![Page 40: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/40.jpg)
What are some other reasons?
![Page 41: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/41.jpg)
NPO Strategic Management & Social Media
Board of DirectorsBoard of Directors
Executive LeadershipExecutive Leadership
Task #1Align leadership on vision, mission, values, elements of strategic management
Task #1Align leadership on vision, mission, values, elements of strategic management
Quality AssuranceQuality
AssuranceOrganizational
LearningOrganizational
Learning
Task #4Enact ways to improve the organization
Task #4Enact ways to improve the organization
Leadership
Core
Safeguards and Support
Organization Improvements
Task #2Design or re-design the core
Task #2Design or re-design the core
Relational Strategy
Relational Strategy
ProgrammaticStrategy
ProgrammaticStrategy
Systems Participation
Fund
Development
Marketing/Public Relations
Systems Participation
Fund
Development
Marketing/Public Relations
Program Goals
Strategies
Tactics
Outcomes
Program Goals
Strategies
Tactics
Outcomes
All four tasks take place with continuous input and interaction with the organization’s environment.All four tasks take place with continuous input and interaction with the organization’s environment.
Task #3Create or adjust supports and safeguards
Task #3Create or adjust supports and safeguards
Financial ManagementFinancial Management
Organizational ClimateOrganizational Climate
Physical PlantPhysical Plant
Human ResourcesHuman Resources
Risk ManagementRisk Management
Information ManagementInformation Management
Source: FIO Partners, LLC
![Page 42: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/42.jpg)
How do we develop a plan?POST
• P is People
• O is Objectives
• S is Strategy
• T is Technology
Source: Forrester
![Page 43: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/43.jpg)
People
Source: Beth Kanter, from 10/08 Share Our Strength presentation
![Page 44: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/44.jpg)
Who are your people?What are they ready for?
Source: Forrester, Groundswell
![Page 45: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/45.jpg)
Who are YOUR people?
Source: Forrester, Groundswell
Find them….
And then listen….
![Page 46: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/46.jpg)
Objective: What do you want to accomplish?
• Increase Revenue from New Donors? By how much?• Engage New Clients for Programs? Referrals from
Website – how many? • Build Awareness of your Cause? New inquiries?
Mentions of organization across internet?
PICK ONE OBJECTIVE TO START WITH…MUST BE ABLE TO MEASURE
a specific measurable result expected within a particular time period
a specific measurable result expected within a particular time period
![Page 47: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/47.jpg)
Objective: Decide what you want to accomplish!
Board of DirectorsBoard of Directors
Executive LeadershipExecutive Leadership
Task #1Align leadership on vision, mission, values, elements of strategic management
Task #1Align leadership on vision, mission, values, elements of strategic management
Quality AssuranceQuality
AssuranceOrganizational
LearningOrganizational
Learning
Task #4Enact ways to improve the organization
Task #4Enact ways to improve the organization
Leadership
Core
Safeguards and Support
Organization Improvements
Task #2Design or re-design the core
Task #2Design or re-design the core
Relational Strategy
Relational Strategy
ProgrammaticStrategy
ProgrammaticStrategy
Systems Participation
Fund
Development
Marketing/Public Relations
Systems Participation
Fund
Development
Marketing/Public Relations
Program Goals
Strategies
Tactics
Outcomes
Program Goals
Strategies
Tactics
Outcomes
All four tasks take place with continuous input and interaction with the organization’s environment.All four tasks take place with continuous input and interaction with the organization’s environment.
Task #3Create or adjust supports and safeguards
Task #3Create or adjust supports and safeguards
Financial ManagementFinancial Management
Organizational ClimateOrganizational Climate
Physical PlantPhysical Plant
Human ResourcesHuman Resources
Risk ManagementRisk Management
Information ManagementInformation Management
![Page 48: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/48.jpg)
Social Media Tracking
Source: Danielle Brigada, NWF
![Page 49: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/49.jpg)
Types of Metrics
Source: Beth Kanter, PostRank
![Page 50: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/50.jpg)
Strategy: Plan for how relationships with people will change
• Supporters to help carry messages to other supporters?
• Volunteers to be more engaged in your organization?
• How will the stakeholder interface change and/or be improved upon?
Source: Forrester, Groundswell
![Page 51: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/51.jpg)
Strategy: Plan for how relationships with people will change
• Listening• Participating • Sharing Your Story Social
Media Style• Generating Buzz• Social Networking For
Action And Fundraising
![Page 52: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/52.jpg)
Technology: Decide which social
technologies to use to support strategies
SEE LIST OF TOOLS for….• Listening• Participating• Sharing Your Story Social Media Style• Generating Buzz• Social Networking For Action And Fundraising
![Page 53: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/53.jpg)
BlogsWikis
Podcasts
RSS
Social Networks
T: What is the most appropriate tool?
![Page 54: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/54.jpg)
Listen Participate
Community Building &
Social Networking
Generate Buzz
Less Time More time
5hr 10hr
15hr
20hr
ShareContent
Source: Beth Kanter & Nina Simon
YIKES!
![Page 55: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/55.jpg)
How does this fit in to our current online efforts?
Source: Beth Kanter
![Page 56: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/56.jpg)
POST: Components of a Plan
• P is People
• O is Objectives
• S is Strategy
• T is Technology
Source: Groundswell
![Page 57: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/57.jpg)
Wrap-Up
• Social Media and Why It Matters
• Link Your Objective to the Management of Your Organization
• Have a Plan
• Experiment!
![Page 58: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/58.jpg)
Connect with me!
• FIO Partners Blog: www.fiopartners.typepad.com
• Facebook: Anne Yurasek
• LinkedIn: Anne Yurasek
• Twitter: @annefio
• Email: [email protected]
![Page 59: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/59.jpg)
Photo Creditshttp://www.flickr.com/photos/smartbrother/44226712/
http://www.flickr.com/photos/apophysis_rocks/376467264/
http://www.flickr.com/photos/missrogue/619781610/
http://www.flickr.com/photos/decrepit-telephone/280291545/
http://www.flickr.com/photos/stephareno/478105646/
http://www.flickr.com/photos/practicalowl/433659667/
http://www.flickr.com/photos/brokenpixels/108547742/
http://www.flickr.com/photos/kalisah/63911359/
http://www.flickr.com/photos/hoguewhite/127756979/in/set-72057594105805030/
Photo by :Lee White
SOCIAL MEDIA - Presentation by :Lee White
http://www.flickr.com/photos/theamarand/2883056321/sizes/m/
http://www.flickr.com/photos/totalaldo/2400635097/sizes/m/
http://www.flickr.com/photos/nickerson/54599684/sizes/m/
![Page 60: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/60.jpg)
Best Practice Example – Small Organization
![Page 61: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/61.jpg)
Best Practice Example –Large National Organization
NWF inspires Americans to:• Confront Global Warming
• Protect and Restore Wildlife Habitat• Connect with Nature
Source: Danielle Brigada, NWF
![Page 62: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/62.jpg)
Mixx
MySpace
Change.org
Best Practice Example –Large National Organization
Source: Danielle Brigada, NWF
![Page 63: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/63.jpg)
Results
Source: Danielle Brigada, NWF
![Page 64: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/64.jpg)
Tools You Can Use
![Page 65: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/65.jpg)
Facebook: Getting Started
Create your Profile
![Page 66: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/66.jpg)
Facebook: Getting Started
Find your People!
![Page 67: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/67.jpg)
Facebook: Getting Started
Collaborative Tools: Pages
• Applications• Photos• Events• Discussion• The “Wall”
![Page 68: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/68.jpg)
Facebook: Getting Started
Collaborative Tools: Groups
• Discussion Board
• Links• Photos• The “Wall”
![Page 69: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/69.jpg)
Groups Pages
Applications None Most
Active Outreach
Post to Profile Post to ProfileSend Update to FansAdvertisements
Event Invitations
Invite Members
Invite Fans
Metrics None Comprehensive
Control of Associations
Partial Yes
Facebook: Getting Started
Collaborative Tools: Comparison
![Page 70: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/70.jpg)
Getting Started
…the popular micro-blogging site that publishes online messages with a maximum of 140
characters….
![Page 71: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/71.jpg)
Getting Started
• Name• Image• Profile • Background
Develop your Twitter Identity
![Page 72: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/72.jpg)
Example: @annefio
![Page 73: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/73.jpg)
How to Follow• Start following…the right
people…– Influencers and Industry Experts– Common Interests– Clients
• How do I find them?– Directories and lists
• Twitter Search - http://search.twitter.com
• http://twitterpacks.pbworks.com• http://twibes.com
– Hashtags• #diet, #nutrition, #wellness
![Page 74: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/74.jpg)
How to Follow
![Page 75: Introduction to Social Media for Nonprofits](https://reader036.fdocuments.in/reader036/viewer/2022062418/555206e3b4c905852b8b4c37/html5/thumbnails/75.jpg)
Twitter Language
• A “tweet” • @ replies• Retweet – RT• Direct Message – DM