Introduction to Social Media

Trevor LeverTrevor Lever

Trevor Lever Consulting (TLC)Trevor Lever Consulting (TLC)

In the beginning…g g

ARPANET – Military connection of computers. Started late 60’s. Above is the 1977 site map

JANET – Academic connection of computers. Started late 70’s in the UK

Why do people go online? y p p gwww.ruderfinn.com

Personal / Business Communication

• Conversation 1:1, 1:FewConversation• Letter / Telex / Fax• Phone Call

,1:1, 1:Few1:1, 1:FewPhone Call

1:1, 1:Few, 1:Many• Email

, eBI: Before Internet

AI: After Internet1:1, 1:Few, 1:Many1 -> All1 -> All

• Email• Website• Blogging 1 > All

1 -> Connects1 -> Everyone

• Blogging• Social Networks

1 > Everyone

E E• Twitter Everyone: Everyone• Twitter

Social Media

My Space 26

Ecademy 37Ecademy 37

LinkedIN 39

Bebo 19

Facebook 33

Twitter 31

The Web 2.0 Generation

Sales vs. Marketingg

MarketingNetworkingAdvertisingDirect MailDirect MailBrochuresWebPress ReleasesCase Studies Sales

NetworkingPhone Calls

PitchesMeetings

ProposalsPresentationsPresentations

Sales vs. Marketingg

ProblemsProblems

SolutionsSolutions

Social Media – why the big fuss?

People are on-line Advertise and promote on-linePeople are on line. Advertise and promote on line.

develop an on-line strategy…develop an on-line strategy whereby you can find them, help them and let them

And (amongst other things) they are talking about their p

connect to you.they are talking about their

problems…

On-Line Strategygy

• Build your network

• Build your reputation

• Build your knowledge baseBuild your knowledge base

E t t i Ed t d I f• Entertain, Educate and Inform

Are you “Digitally Distinct?”y g y

1. Type your name into Google.

2 Ch k h i2. Check how many times you are found on the first 5 pages of results. (10 results / page)

3. Double the number = Your Digital Distinct %Your Digital Distinct %

Use www.namechk.com to see what registered names are already taken

Problems looking for Solutionsg

Blogs

ProblemsSocial Media Profiles Twitter

Problems

ArticlesSocial Media

Articles

SolutionsWeb Site

Solutions

Your (possible) Action Plan(p )

• Have on-line resources that you can signposta e o e esou ces t at you ca s g post• Develop a “Digitally Distinct” strategy• Develop Social Media profiles (LinkedIn etc)• Develop Social Media profiles (LinkedIn etc)• Get a Twitter account• Find and follow your existing contacts• Use Tweetdeck and Twitterfall• Define your search terms & key words• Answer questions and signpost help and info• Answer questions and signpost help and info• Set-up Twitter from PC and Phone• Patience

Thank YouEmaiil: trevor@trevorleverconsulting.comWebsite: www.trevorleverconsulting.com

Blog: www.theorderpreventiondepartment.blogspot.comBlog: www.trevorlever.co.uk

Twitter: @RealTrevorLeverFacebook: Trevor_LeverEcademy: Trevor LeverEcademy: Trevor_LeverSkype: Trevor.Lever