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23 May 07

Introduction to Singapore Press Holdings

Introduction to Singapore Press Holdings

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Frequently Asked Questions

Reference slide no.

1. Why is SPH dominant in the Singapore media industry? 3 – 4

2. Newspaper circulation is falling globally. What is SPH doing about declining circulation?

5 – 6

3. Is SPH’s newspaper business affected by digital and other media?

7 – 8

4. What is the impact of government policy measures on the newspaper business?

9

5. What are the growth areas of the Group? Will SPH expand overseas?

10 – 20

6. What is the Group’s property strategy? 21 – 22

7. What are the objectives and returns of the Treasury and Investment business?

23 – 24

8. What is SPH’s operating margin and is it sustainable? 25

9. What is SPH’s dividend policy? 26

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A Leading Media Organisation

Media

Dominant Newspaper publisher in Singapore

Leading digital news content provider in Singapore

Top Magazine publisher in Singapore & Malaysia

Digital Classified

Singapore’s leading

e-marketplaces for cars and property

Property

-SPH REIT

-The Seletar Mall

Others

-Media Fund

- E-Commerce

-Education

Exhibitions & Events

Consumer, trade conference events

Treasury & Investment

Investible funds exceed $1b

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Dominant Newspaper Publisher in Singapore

SPH publishes 18 out of 19*

licensed newspapers in Singapore

About 60% of population above 15 years old read one

of SPH’s news publications daily

In Singapore, newspapers has the highest share of the

media ad market

SPH has a spectrum of products including the English flagship daily, The Straits Times (since 1845), and the Chinese daily, Lianhe Zaobao (since 1926)

* SPH owns 40% of Today, a freesheet by MediaCorp

We continue to invest in new initiatives catering to readers’ and advertisers’ needs

� Constant refreshing of our products including The Straits Times, Lianhe Zaobao, LianheWanbao, The New Paper and Berita Harian/Minggu. Notable examples include revamp ofZaobao and Straits Times in July 2016 and July 2015 respectively

� Launch of tablet and mobile phone versions (iPad, iPhone and Android) for The StraitsTimes, The Business Times, Berita Harian, Lianhe Zaobao, Lianhe Wanbao and Shin MinDaily News

� Continued subscription campaigns

� The Straits Times is Singapore’s #1 mobile news app

� Zaobao and Asiaone also rank amongst the most popular news apps in Singapore

� Invested in video content capabilities to meet evolving needs of readers and advertisers

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Maintaining high readership

Source: Nielson Media Research, Media Index

SPH newspapers maintain popularity and high readership

despite challenging environment

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Maintaining high readership (Cont'd)

News & Infotainment

SPH is committed to developing innovative new media platforms that synergise with our traditional media offerings

Apps

Social Networking

www.asiaone.comwww.businesstimes.com.sgwww.straitstimes.com

www.beritaharian.sgwww.tnp.sg www.tamilmurasu.com.sgwww.zaobao.sg

Video

� In Singapore, newspapers have more than 40% of the media ad market.Digital media has seen rapid growth over years.

� SPH’s print media has maintained its dominance despite the presence of the internet

� Easy access to shops, entertainment and other amenities is Singapore’s lifestyle and this offers a superior experience to online shopping

� Locals frequently visit international websites, which makes online advertising very long tail

� Our newspapers provide local content that readers are unable to find on other online sources

� Effectiveness of our print product that reaches more than 2 million individuals daily

� Local newspaper reading habits are still strong

� We have continued to maintain strong newspaper readership (print and digital), with our competitively priced subscription packages

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Print vs digital media in Singapore

Daily Average Newspapers CirculationAugust 2016

88

Majority of digital subscribers also subscribe for print

1 With effect from 1 March 2016, all subscriptions to our All-in-One packages are counted as the sale of one print copy and one digital copy. Prior to 1 March 2016, such subscriptionswere counted as the sale of one print copy and three digital copies, in line with Audit Bureau of Circulation’s (ABC) rules. With the implementation of new cover prices of our newspapersand All-in-One packages on 1 March 2016, we have had to change the basis of our circulation count and have obtained ABC’s endorsement for the new method. For comparativepurposes, copy sales for Aug-15 had been restated accordingly.

* Classified includes Recruitment and Notices

Advertising market remained cautious Government policies continued to impact on Property sector

-12.5%

-7.6%

-11.9%

-14.4%

-11.7%

-10.3% -9.9%

-1.7%

-8.6%

-7.5%

-11.9%

-8.4%-8.6%

-12.5%

-10.4%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

1Q 2016 2Q 2016 3Q 2016 4Q 2016 FY2016

Newspaper Ad Revenue Y-O-Y change (%)

Display Classified* Newspaper Ad

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10

Growth Thrusts

MagazinesOnline Classified

Events andExhibitions

SPH

Property

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Magazines

� The leading publisher in Singapore and Malaysia

� About 100 magazine titles in Singapore and the region

� 70 digital titles and growing

Magazines

VIETNAM

HONG KONG

PHILIPPINES

INDONESIA

THAILAND

From 5 titles in 2003, to about 100 titles in Singapore and beyond12

SINGAPORE

MALAYSIA

Singapore’s leading e�marketplace for cars

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SgCarmart is the number one carclassified site in Singapore thatoffers car listings, car auctions,valuation and a car forum.

It achieved page views of morethan 40 million and 1 millionunique visitors.

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• Top car classifieds site in Singapore

• Profitable• >40m monthly pageviews

and 1m unique visitors

• Another popular car classifieds site in Singapore

Singapore’s leading e�marketplace for property

Streetsine offers real time, relevant and proprietary information and other services for efficiently transacting real estate in Singapore.

It has established strategic partnerships with major real estate agencies in Singapore and sees more than 200,000 listing searches each month.

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SRX is the authoritative source for Singapore real estate

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Events and Exhibitions

� Since 2008, Sphere expanded rapidly to become a regional leader in events and exhibitions

� Our portfolio of more than 30 shows spans across a

� variety of themes (consumer, trade and conferences)

� wide spectrum of sectors (Baby & Kids, Gourmet & Festivals, Food, Manufacturing and Technology)

� Expanding regional presence in Malaysia, Myanmar, Philippines and Sri Lanka, through acquisition and bringing homegrown shows to the region.

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Events and Exhibitions

Consumer

• Baby & Kids

• Tertiary Education

• Events Management

• Food & Beverage

• Festival

• Gourmet

• Motherhood

• Technology

• Roadshows

Trade

• Building Technology

• Manufacturing Solutions

• Facilities Management

• Franchising & Licensing

• Gifts & Stationery

• Office Equipment

• Food & Beverage

Conference

• Banking & Finance

• Hospitality Investment

• Civil Aviation

• Conference Services

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� Build on track record of Paragon in the retail mall sector

� Buy and hold attractive infrastructure in Singapore

� Property yields and capital appreciation to boost Group’s total returns

� Property projects are opportunistic

Property strategy

• 100% occupancy for all 3 malls

• Market value for Paragon (freehold), The Clementi Mall and The Seletar Mall at S$2.78b, S$574m and S$495m respectively

• SPH REIT, whose retail assets comprise of Paragon and Clementi Mall, delivered a yield of 5.7% (based on closing price of $0.960 per unit on 31 August 2016)

Paragon The Clementi Mall The Seletar Mall

Property Portfolio

#

# Based on latest valuation as at 31 August 201620

(As at August 31, 2016)

40.9%

7.0%35.4%

16.7%

Group Investible Fund(S$1.2b)

Equities Bonds

Investment Funds Cash and deposits

• Conservative stance

maintained on investment

allocation, focused on

capital preservation

• Returns are expected to

be commensurate with

low risk-return profile to

mitigate against volatility

Group investible fund

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22

10 3.0

5 3.9

5.0

3.9

1

5

Period in

years^

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

0

50

100

150

200

250

300

350

400

450

FY2012 FY2013 FY2014 FY2015 FY2016

S$'m Recurring Earnings and Operating Margin

Operating Profit^ Operating Margin^

^ This represents the recurring earnings of the media, property and other businesses. It excludes impairment charges on goodwill

and intangibles .

Healthy Operating Margin

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Dividend Track Record

* Computed based on Group recurring earnings net of non-controlling interests of the Property segment

^ Excludes special dividend of 18 cents paid pursuant to the establishment of SPH REIT

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24 22 21 20 18

90.2%

96.2%

107.8%

102.1%

109.1%

60.0%

70.0%

80.0%

90.0%

100.0%

110.0%

120.0%

10

15

20

25

30

2012 2013^ 2014 2015 2016

(cents)

Interim & Final Div (LHS) Div Payout Ratio* (RHS)

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Thank you

Please visit www.sph.com.sg

for more information.