Introduction to Silicon Valley Link
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A Conversation with Silicon Valley Link August 2011
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Transcript of Introduction to Silicon Valley Link
A Conversation with Silicon Valley Link
August 2011
Bring long term sustainable competitive advantage to our clients
Our Guiding Philosophy
Silicon Valley Link provides
hands on strategic marketing
and business development
support to high velocity companies
We work as part of the team, taking an active management role through the period of high growth and change, sharing the risk
• Focused on your needs– Explore the US market, learn the appropriate market timing,
product development, market messaging, financial strategy, before making an expensive long term commitment
• Full experience for less than full investment– Engage with flexible resources, with diverse skill sets, who
can grow and adjust with you, at a fraction of the cost of a full time employee
• Leverage multiple insights– Maintain an objective outside perspective, while gaining
insider knowledge and dedication to your success
Why utilize SVL
• Small companies, often startups or established companies with new product lines
• Typically <$1M/annual sales• Seeking US presence– Representation in US– Preparation for US launch, mitigation of transition
risk– Preparation for US office s– Support of new US operations
Who we serve
• Priming companies for long term US success– Reduce risk by testing the US market for your
product or service– Adjusting and localizing your product or service– Increase chance of success by building up channel,
partnerships, VC interest– Reduce costs and often long term investment
How & When We Get Involved
Our industry expertise
High velocity industries, rapidly evolving markets, complex operations,
critical value chain relations, B2B marketplace
Embedded systems & SW
SemiconductorsAlternative energy B2B Web/Analytics
Telecom, broadcast, video
Smart grid
Italian web/social analytics company moving to US. Interim executive marketing role. Managing strategic partner program. Conducted two product and strategy pivots for company. Creating messaging, pitches.
UK online multimedia company needing US representation. Managing US channel, supported customers, rewrote GTM strategy & pitches.
US video company seeking major expansion. Managing all day to day marketing & business development activities. Expanding product roadmap. Representing company at trade events. Pricing strategy. Customer identification. Sales. Product feasibility. Distribution. Channel managme
Dutch smart grid company exploring US market opportunity. Evaluating US market for product. Identifying strategic partners & customers.
US company launching second product in new market, social gaming. Leading bizdev efforts, including messaging to strategic sponsors.
Supporting US branch of Italian investor and incubator. Providing business development for client companies in ICT.
Dutch RF chip company exploring US market opportunity. Leading product development efforts. Creating US market strategy. Managing strategic relations.
Supporting several Polish technology parks and municipalities with all day workshops about entrepreneurial best practices in marketing, business development, pitching, finance and global expansion.
We are offering custom workshops to visiting Italian entrepreneurs, focused on marketing, market research, business developing, messaging, pitching and PR.
How we add value (examples)
• US business development – Strategic partnerships– Channel partners– Customer identification
• US sales– Customer acquisition– Long term customer management, relationships, service
• Logistics support– Support for and actively being the US office– HR, Visa, accounting, “back office” as needed
• US fund raising• Global perspective, local presence
US Executive Management
• Strategic & Product Marketing– Product roadmap development– Product feature development– Market feasibility testing– Business plan and pitch development– Pivot strategy & execution– Product launch planning and execution– Channel strategy– Funding strategy– Competitive & market research– Team development, organization
Strategic Marketing
• Business Development– Customer & partner identification– Complex IP licensing, joint venture, sponsorship
negotiations– Trade show & conference staffing– Representation of companies in front of clients, investors,
press• Sales– Customer & partner acquisition– Management of contracts, terms, pricing– Account planning
Business Development & Sales
• Communications– Market messaging & positioning– Localization– White papers– Collateral development– Branding– PR, traditional media & analyst relations, social
media
Communications
• Workshops and Seminars on Silicon Valley Best Practices in Marketing & Business Development– One day, half day, 1-2 hours courses for entrepreneurs
wishing to learn more about Silicon Valley– Held in US and Europe– Topics include
• Sizing the US market• Coming to Silicon Valley: Why and How• Finding and acquiring customers in the US• Hands on pitch development• Courses are customizable
Workshops and Seminars
Full Service Offering through Partner Network
US based partner providing legal, immigration, human resource, finance and other practical,hands on support to entrepreneurs expanding into the US
US based PR and media communications strategypartner, with 40 years of high tech media experience
European based partner providing EMEA channel solutions
We also have partnerships that provide administrative, customer service, graphics design, web design, apps dev, embedded software, IP advice and other professional support
Why us
IdaRose Sylvester. http://www.linkedin.com/in/idarosesylvesterStrategic marketing. Go to market strategy. Business plans. Strategic partnerships. Message & pitch development (multi-audience). Market research. US market how to, practical, tactical and strategic.
Jan Grotenbreg. http://www.linkedin.com/in/jangrotenbregBusiness development. Strategic partnerships. Negotiations. Global expansion. Product development. Product marketing. Executive marketing management. Hands on, high impact relationships.
Highly connected Silicon Valley insiders, extensive global experiencePassionate about & experienced in global expansionBroad skill sets & industry knowledge1+1 >2, flexibility, availability & combined perspectiveCommitment to working side by side with our clients, motivated by their success
