Introduction to Services Marketing

8
1 Dr. Ritesh Dalwadi (www.riteshdalwadi.com ) This learning material is prepared from various published (both print and online) sources for class discussion and teaching purpose. Feel free to contact me at [email protected] for further information.

description

 

Transcript of Introduction to Services Marketing

Page 1: Introduction to Services Marketing

1

Dr. Ritesh Dalwadi (www.riteshdalwadi.com)This learning material is prepared from various published (both print and online) sources for class discussion and teaching purpose. Feel free to contact me at [email protected] for further information.

http://www.riteshdalwadi.com/
mailto:[email protected]
Page 2: Introduction to Services Marketing

Services = ???

Services are deeds, processes and

performance

Intangible, but may have a tangible

component

Usually produced and consumed at the same

time

Page 3: Introduction to Services Marketing

Defining, improving, and setting quality standards Services communication and keeping consistent image Maintaining motivation and commitment level of service

employees Setting service prices Coordination of marketing, operations and human

resource functions Standardization versus customization/personalization

Page 4: Introduction to Services Marketing

Examples: Service Industries Health Care : hospital, medical

practice, dentistry, eye care

Professional Services: accounting, legal, architectural

Financial Services: banking, investment advising, insurance

Hospitality: restaurant, hotel/motel, bed & breakfast, ski resort, rafting

Travel: airlines, travel agencies, theme park

Others: hair styling, pest control, plumbing, lawn maintenance, counseling services, health club

Page 5: Introduction to Services Marketing

Tangibility Spectrum

5

TangibleDominant

IntangibleDominant

There is neither pure tangible goods nor pure intangible services.

Page 6: Introduction to Services Marketing

Distinctive Characteristics of Services

Page 7: Introduction to Services Marketing

Mark

etin

g M

ix fo

r S

erv

ices: 7

Ps

7

Page 8: Introduction to Services Marketing

8

Discuss importance of services marketing. How technology is impacting nature of

services? Discuss how marketing of physical goods (e.g.

laptop) is different from intangible services (e.g. psychotherapy or counseling)?

Do you agree or disagree that, “there is neither pure tangible goods nor pure intangible services” ? Why?


CONTENTS: Introduction to Retail and Services Marketing ... · PDF fileWhat are the elements of the marketing mix? ... Introduction to Retailing and Services Marketing, ... • Record

CONTENTS: Introduction to Retail and Services Marketing ... · PDF fileWhat are the elements of the marketing mix? ... Introduction to Retailing and Services Marketing, ... • Record

Services marketing , in marketing

Services marketing , in marketing

AN INTRODUCTION TO BASWARE FINANCING SERVICES Harold Bosse, Financing Services Marketing, Basware.

AN INTRODUCTION TO BASWARE FINANCING SERVICES Harold Bosse, Financing Services Marketing, Basware.

Services Marketing Management, an Introduction · You are now leafing through a book entitled Services Marketing Management, an Introduction, which is a bit of a mouthful. In order

Services Marketing Management, an Introduction · You are now leafing through a book entitled Services Marketing Management, an Introduction, which is a bit of a mouthful. In order

Introduction to Services Marketing Week 1. The emergence of services marketing u Services dominate most economies and are growing rapidly: u Services.

Introduction to Services Marketing Week 1. The emergence of services marketing u Services dominate most economies and are growing rapidly: u Services.

WEB SERVICES I DIGITAL MARKETING I APPLICATION DEVELOPMENT ... · WEB SERVICES I DIGITAL MARKETING I APPLICATION DEVELOPMENT I ERP I ELEARNING E STEPS SOLUTIONS. INTRODUCTION OUR

WEB SERVICES I DIGITAL MARKETING I APPLICATION DEVELOPMENT ... · WEB SERVICES I DIGITAL MARKETING I APPLICATION DEVELOPMENT I ERP I ELEARNING E STEPS SOLUTIONS. INTRODUCTION OUR

Partner Marketing DG Guide - Cisco€¦ · Table of Content 2 Campaign Overview & Roadmap Campaign Overview DG Marketing Services Co-marketing & Demand Generation Framework Introduction

Partner Marketing DG Guide - Cisco€¦ · Table of Content 2 Campaign Overview & Roadmap Campaign Overview DG Marketing Services Co-marketing & Demand Generation Framework Introduction

Chapter 1 Introduction to Services Marketing

Chapter 1 Introduction to Services Marketing

Services Marketing- Introduction

Services Marketing- Introduction

Services Marketing and Customer Relationship …jnujprdistance.com/assets/lms/LMS JNU/MBA/MBA - Marketing...Services Marketing and Customer Relationship Management 2/JNU OLE 1.1 Introduction

Services Marketing and Customer Relationship …jnujprdistance.com/assets/lms/LMS JNU/MBA/MBA - Marketing...Services Marketing and Customer Relationship Management 2/JNU OLE 1.1 Introduction

Topic 1: Definition of marketing, marketing management ......Topic 1: Definition of marketing, marketing management, concepts and process. 1. Introduction Exchanging goods and services

Topic 1: Definition of marketing, marketing management ......Topic 1: Definition of marketing, marketing management, concepts and process. 1. Introduction Exchanging goods and services

Introduction class on Services Marketing for Infrastructure Utilities

Introduction class on Services Marketing for Infrastructure Utilities

Chapter 5 Global Marketing. Introduction What is Marketing ? Marketing : The management process through which goods and services move from producer or.

Chapter 5 Global Marketing. Introduction What is Marketing ? Marketing : The management process through which goods and services move from producer or.

Marketing | Recruitment Essentials - HealthForceOntario · Recruitment Essentials Marketing. Marketing | Introduction 1 ... services …

Marketing | Recruitment Essentials - HealthForceOntario · Recruitment Essentials Marketing. Marketing | Introduction 1 ... services …

INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION … · Tourism, innovation of product and services, marketing of services, marketing commu - nication tools, sales support. 1.INTRODUCTION.

INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION … · Tourism, innovation of product and services, marketing of services, marketing commu - nication tools, sales support. 1.INTRODUCTION.

Introduction to Services Marketing Introduction to Services Marketing

Introduction to Services Marketing Introduction to Services Marketing

Introduction to Services Marketing By Dr Githa Heggde.

Introduction to Services Marketing By Dr Githa Heggde.

2. An Introduction to Services · PDF fileAn Introduction to Services Marketing Athens University of Economics and Business. 2 Defining services

2. An Introduction to Services · PDF fileAn Introduction to Services Marketing Athens University of Economics and Business. 2 Defining services

Lecture 1 Introduction of Services Marketing

Lecture 1 Introduction of Services Marketing

Editor’s Introduction: Services Marketing

Editor’s Introduction: Services Marketing