Introduction to SEO and what’s hot in 2012 September 2011.
-
Upload
caren-shelton -
Category
Documents
-
view
220 -
download
0
Transcript of Introduction to SEO and what’s hot in 2012 September 2011.
![Page 1: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/1.jpg)
Introduction to
SEO and what’s
hot in 2012
September 2011
![Page 2: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/2.jpg)
Today we will cover
A quick bit about Adido
Why SEO?
SEO in 2011
SEO in 2012
Summary
![Page 3: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/3.jpg)
Overview
Established in 2003
Award winning
Regional agency
Success built on client success
Highly skilled team of experts
We don’t
• Outsource
• Have hidden costs
• Compromise on quality
![Page 4: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/4.jpg)
Industry Recognition
We’re a top UK agency
• Top 50 UK Agency
• 23rd South West Agency
• RAR Approved
• Google Certified Partner
![Page 5: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/5.jpg)
Work alongside many great organisations
![Page 6: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/6.jpg)
Award Winning
Winner of several awardsthat include:
• Web Technology
• Innovation
• Project Award
![Page 7: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/7.jpg)
Industry Experts
Winner of several awardsthat include:
• Outsource
• Have hidden costs
![Page 8: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/8.jpg)
Why SEO?
![Page 9: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/9.jpg)
Vs
Who do we trust more?
![Page 10: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/10.jpg)
Internet is taking over our media consumption
![Page 11: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/11.jpg)
The Internet is for all ages
![Page 12: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/12.jpg)
Google dominates – everywhere!
![Page 13: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/13.jpg)
The Internet is for all ages
PPC
SEO
![Page 14: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/14.jpg)
Where we spend our budgets
![Page 15: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/15.jpg)
Where do you click? I know…
![Page 16: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/16.jpg)
At least 90% of you said you don’t click
on PPC ads!
![Page 17: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/17.jpg)
Stats back this up…
![Page 18: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/18.jpg)
Budget is STILL being wasted!
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
SEO PPC
% Spent
% Clicks
![Page 19: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/19.jpg)
SEO in 2011
![Page 20: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/20.jpg)
The basic of SEO
Key phrase research
Regular content updates
Links!Links!Links!
Measure & adjust
![Page 21: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/21.jpg)
People search in phrases not words
![Page 22: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/22.jpg)
People search in phrases not words
https://adwords.google.com/select/KeywordToolExternal
![Page 23: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/23.jpg)
Top research tips
Divide your key phrases into themed groups
This is important for your website navigation, search engines, improving conversion rate and successful PPC/SEO campaigns
Make sure you consider variations (stemming)
![Page 24: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/24.jpg)
Updating your website
Search engines need to deliver RELEVANT results
Time sensitive information is seen as more relevant
SE’s & your visitors give you more credibility if your website is up to date
Use the phrases that you want to rank for in your copyso that the search engines know what you are about
![Page 25: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/25.jpg)
How to update your web pages
META descriptions- Used for search engine results pages- Good way to ‘hook’ users into your website
TITLE tags- Most important thing to change- Good titles, help rankings. Fact. Change them!
META keywords- What a lot of people believe SEO is- No value for SEO – don’t waste your time!
![Page 26: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/26.jpg)
Check your pages
![Page 27: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/27.jpg)
Link! Links! Links!
• Links from quality, relevant websites are a lot more valuable than general directory links
• Make sure you use relevant link text e.g. Adido web design not www.adido-solutions.com or click here
• ‘Off page’ factors, such as links from other sites, are said to have up to 60% of overall relevancy of a website
![Page 28: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/28.jpg)
Check your links
![Page 29: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/29.jpg)
Too much of a good thing?
• Too many links too quickly will trigger Google filters
• Make sure link text is diverse other penalties await!
![Page 30: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/30.jpg)
Measure & analyse
![Page 31: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/31.jpg)
SEO in 2012
![Page 32: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/32.jpg)
Beware the Panda(s)
![Page 33: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/33.jpg)
Link clampdown to come
![Page 34: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/34.jpg)
Social wars? Social signals?
![Page 35: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/35.jpg)
Google’s own social signal?
![Page 36: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/36.jpg)
How ‘good’ is your user experience?
![Page 37: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/37.jpg)
How ‘good’ is your user experience?
![Page 38: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/38.jpg)
Video SEO to grow
![Page 39: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/39.jpg)
Summary
Get social or suffer!
Don’t go mad with old school techniques – the game will change!
Ongoing website maintenance is no longer a luxury – it is essential
Make sure you track as much as possible to measure effectiveness
![Page 40: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/40.jpg)
Helping you do better…
Free SEO reviews from our experts
OR
Free website reviews worth £350+VAT
![Page 41: Introduction to SEO and what’s hot in 2012 September 2011.](https://reader035.fdocuments.in/reader035/viewer/2022062314/56649e685503460f94b64f7a/html5/thumbnails/41.jpg)
Thank you for listening!
Follow us
Like us
Ask us
Find out more
0845 260 2343
www.adi.do
@adido
adido