Introduction to Structural Equation Modeling Partial Least Sqaures (SEM-PLS)
Introduction to sem
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Transcript of Introduction to sem
The plan for today
• Schedule of the SEM module @ Learning
Catalyst.
• Overview of search : India/World
• Basics of Adwords : Search and Content.
Position of Ads. Quality Score.
• Why PPC almost always makes sense for a lot
of business ?
• What separates the men from the boys ?
Search Engines (not=) Google
Global Search Engines
a.Googleb.Yahooc. Bingd.Baidue.Askf. Mivag.And more
Local Search Engines
a. Rediffb. Gurujic. Ask LailaAnd more
1 2 3 4
Google.co.in Search Partners
Searching for you…
Helps drive traffic to the site when
your user is…
Browsing
How advertisers can do a campaign on
Adwords
Content Partners Content Partners
What is Google Advertising?
Your customers see your ad when they search
Your ad reaches users at the moment they demonstrate
interest
What is Google Advertising?Your customers see your ad when they surf Google Network properties
Google technology places your ad on the most relevant content pages
Google Content network: Categories
65,536
436
65,100
Animals
PetsArts Auto
BusinessComputers
ElectronicsEntertainment
Finance
Insurance Games Health
Industry Internet Lifestyle
Local News
& Events
Online
communities
Photo
VideoReal estate Reference
Science Shopping Society
Sports Telecom Travel
Blogs Other sites
Premium sites
Long tail
Basic Definition: CPC
CPC: cost-per-click
• Click: The action a user takes to select your ad and be taken to your
website.
• Google charges the advertiser when a user clicks on your ad
The Destination Website
A sample AdWords ad
Reach : Google Reaches Global Markets
Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004)
Your customerssearch Google in
over 100 languages
#1 search engine in 17 out of 20
countries measured
Reach customers around the world on one platform