Introduction to Rallyverse
Embed Size (px)
Transcript of Introduction to Rallyverse
Rallyverse OverviewJuly 2014
www.rallyverse.com@rallyverseMeet RallyverseSaaS Content Marketing platform, launched 2012 by former Microsoft execs Strong presence in technology, recruiting, health care, automotive, insuranceClients across North America and EMEA, HQ in New York CityTwitter Certified ProductJoe DoranCo-Founder, CEOGabe BevilacquaCo-Founder, COOJorge VaronaVP of Engineering
Rallyverse helps marketers create content.3
The Content Marketing ChallengeBe relevant to your audience and your brand:multiple times per day,on multiple networks,for multiple brands, markets and employees.
Rallyverse Confidential Do Not Distribute4Presenter: Gabe4
Rallyverse makes content marketing easier.
Rallyverse is software that discovers and curates great content and gives you the tools to post and publish like a pro.
5Our PlatformSaaS solution that helps marketers create, curate and share content.
What We Deliver
Dashboard to create and distribute your content calendar to social media
Content-driven web pages, blog posts and widgets
Social selling programs optimized for mobile
How It Works
Brands Original Content
Algorithm reviews thousands of sources to create and score real-time content recommendations from publisher-approved, fair-use sources, all tuned to your marketing objectivesPopular 3rd-Party Content
Trending Social Network Content
Rallyverse Case Study: MicrosoftMicrosoft wanted to reach senior business and IT decision makers across Europe on LinkedIn with relevant content, within relevant context.Their challenge? Providing the audience with relevant content, aligned with what is currently top of mind, at a scale across 5 different markets. How could they create engaging content across 5 European markets geared specifically to business decision makers? And do so in a way that could successfully power a campaign at scale?
Working with Rallyverse provided us with a stronger understanding of what mattered most to business decision makers on LinkedIn.Their solution allowed us to scale our presence on LinkedIn across multiple markets with content that was tuned to what was relevant in each country and gave us a solid foundation for a successful social media campaign, with organic, paid and earned working hand in hand Aina Bolstad, Senior Marketing Communications Manager, Microsoft Delivered daily Company Page Updates tuned to topics most relevant with business decision makers in 5 different markets based on unique integration with LinkedIns Trending Topic dataSignificantly outperformed engagement-rate benchmarks across all markets, with overall engagement rate 40% higher than goalSponsored Updates outperformed goal and allowed media team to scale on reach and investment in addition to generating savings on production and infrastructure resources with the program.
Copyright 2014. Microsoft is a trademark of the Microsoft group of companies. 9
Summary Of Benefits
Thank Youinfo@rallyverse.com@rallyverseRallyverse Case Study: B2B SoftwareDemandforces mission is to help small businesses thrive in an evolving and increasingly complex connected world.Demandforce uses Rallyverse to power their social media strategies on Twitter and Facebook, supporting multiple handles and campaigns.
The Rallyverse platform helped us to not only scale the efficiency of our social media team, but also to drive impressive results in community growth and engagement.
Chris Brubaker, Head of Marketing at DemandforceGenerated 3X as much content in less time. Generated 10X the engagement on their contentEstablished Annual community growth rate of 34%Organic Community Growth Rate increased 4X
Social Selling: Content Marketing For Your Whole OrganizationDistribute a set of one-click posts via mobile or email to field teamsBranded content in the hands of all your employees makes it easy for them to be advocatesTracking and analytics to measure results
Filters And SearchSearch your Rallydeck by keyword quickly: includes text, title, and metadataFilter by your brands Owned First Party ContentSort through content from social networks
Reporting and AnalyticsSummary view of post performance across all applicable networksDaypart analysis to see which times of day your audience is most engagedExport to xls to combine with other reportsLeaderboards to measure performance of different teams and initiativesCompany ConfidentialYou Personalize, We Remember
Use thumbs-up and thumbs-down buttons to tell us which content you like (and dont like)We learn from your feedback at the topic level and refocus our recommendations accordinglyThink of it as Pandora for Content Marketing16
Company ConfidentialConversation Management
Reply to Twitter and Facebook engagements directly from the RallydeckAccess to Twitter and Facebook native controls: RT, Favorite, Reply, Comment, LikeReal-time notifications and alerts keep you dialed in to your community17
Approvals and WorkflowEasy content calendar view for collaborative editing and scheduling of contentDifferent approval and editing rights for different users across Corporate teams, Affiliates and AgenciesCompany ConfidentialWhite-Label and Customization
Agency- and client-friendly organizational model with customizable roles and actions.Individual capabilities and features can be turned on and off at the user level to support even the most complex business processesWhite-label/ branded experiences available for enterprise clients19Rallyverse Case Study: Athletic FootwearLi-Ning, a Chinese Athletic Footwear brand, turned to Rallyverse to help launch their brand in the US in 2012.They used Rallyverse to build a community from scratch on Twitter and Facebook, collect customer emails, and create engagement with fans.
Company Confidential"Rallyverse gave us the tools and expertise to jump start the Li-Ning brand in the United States, giving us one of the largest and most engaged communities for a young performance athletic manufacture in less than five months. Craig Heisner, VP of Marketing, Sales, and Merchandising at Digital Li-NingGrew from 0 to 115,000 fans in under five monthsPercentage of fans engaging with their content was 10x athletic footwear industry averageAcquired 6,000 emails in a two-week period at cost of $1.00/ e-mail