ARGUMENTATIVE OR PERSUASIVE WRITING Elements to Persuasive Writing.
Introduction to Persuasive Writing
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Transcript of Introduction to Persuasive Writing
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Introduction to Persuasive Writing
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Propaganda
• Authors sometimes use techniques to persuade you to act a certain way based on emotions.
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Bandwagon Effect
• A technique that suggests that most people support or oppose an issue.
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Peer Pressure
• When an author tries to convince you that “everybody” is thinking or doing what the author says, and if the reader does not agree he will lose respect.
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Repetition
• When an author tries to make an idea memorable even if it is not supported by clear reasoning.
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Transfer
• When an author stirs the reader’s feelings about one thing and transfers those feelings to something else.
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Loaded Words
• Writers use these words with highly emotional or controversial topics to “press our buttons”.
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Name-calling
• When a writer makes accusations that are not supported by facts.
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Stereotyping
• When a writer uses an unfair image of a group to make a point that isn’t true.
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Snobbery
• A technique used by a writer to make people think they are better than others by acting a certain way.
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“Ordinary Folks”
• A technique used by writers to connect itself with simple values and down-to-earth people.
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Glittering Generalities
• When a writer uses patriotic, attractive, or catchy words that don’t really say anything.
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Scientific Claim
• When the writer attempts to convince the reader that a product or idea is accurate or approved.
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Testimonial
• A technique used by a writer that tells you to base your decision on what someone else thinks.
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Scare Tactics
• A technique that communicates possible negative effects with strong and unsupported images that make people act out of fear.
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Guilt by Association
• A technique that implies that if your friend did something bad, then you are probably guilty, too.
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Appeal to Patriotism
• A technique that implies that a person may or may not be a truly dedicated citizen.
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Word Bank for Crossword Puzzle
Propaganda SnobberyBandwagon Effect “Ordinary Folks”Peer Pressure Glittering GeneralitiesRepetition Scientific ClaimTransfer TestimonialLoaded Words Scare TacticsName-calling Guilt by AssociationStereotyping Appeal to Patriotism