Introduction to Online Marketing Spring 2015
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Transcript of Introduction to Online Marketing Spring 2015
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Presented by:
Coryon [email protected]/in/coryonredd
Win the Internet Marketing GameIntroduction to Online Marketing
View this presentation online at: http://www.coryon.com/placer-intro-spring-2015
Placer School for AdultsSpring 2015
Let’s Start with the Basics:
Search Engines (SEO)Social MediaVideoEmailPay For It – Sponsored Search, FacebookLots More Options
• Start with a persuasive website• Website visits from many sources
Audience FocusedCommunicationBrandingRelevant and ValuableInformative and Interesting
Content Marketing is:
Content Marketing isn’t:
Tools to Research Your Market:
Survey Your MarketCreate PersonasKeyword ResearchSocialMention.comResearch Competitors
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Founder of Batteries4less.com& Coryon.com Internet Marketing
Over 15 years on the top of Google.
Hundreds of #1 Rankings on Google
Who is Coryon Redd?
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PART 1 - We’re Ready to Roll!
What will be covered:• What a website is supposed to do and how to do it!• Real world examples and low hanging fruit.• Lots of references for you to learn on your own.• http://youtu.be/hF515-0Tduk - Succinct description of SEO• How people make money with social marketing and videos - cute cats and blended iPhones. (Go watch “Will It Blend” on Youtube…)
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Here’s What!Marketing 101 (in 1 slide)
Who is your Market?
Branding
What is your Mission? - Why Are You in Business?• Simon Sinek TED Talk - goo.gl/4OMRpr
Manage your Message – Takes Time and Effort
Features vs. Benefits
Marketing is Not Selling!
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Is my Business Ready to Compete Online?
Market Research Do you have a product or service that people are looking for? Keyword research – Google Keyword Planner
Keyword Planner is part of Google Adwords
Determine Products and ServicesDo competitor research to help guide and inspire you.
Determine Business FeasibilityIs being in business worth the risk? Can I do it?
Resources and Your WhyDo I have enough time, knowledge, passion, work ethic and money to succeed? What’s your WHY?
• (Directly) sell your goods or services?
• Generate leads (potential sales)?
• (Simply) provide contact info?
• Build relationships with other websites
What do you want your website to do for you?
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Brainstorm a list of competitive advantages:
Class Exercise
What makes your business special?
Years of experienceUnparalleled expertiseFriendly customer service – given!Quality productReliableWarranty and GuaranteeDiscounts to qualified customersThe best, the brightest, the coolest…http://youtu.be/CFHe04jj1rA
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• Wide audience reach
• Reach local audience
• Lots of resources and support
• No cost per click for SEO
• Targeted traffic
• High conversion rates
• http://youtu.be/DwZnzclAkHA - Watch the video
Why Do Search Marketing?
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A Brief Overview ofSearch Engine Optimization
4 Simple Steps to SEO
Keyword Research
Competitor Research
Website Design and Landing Pages
Enter the Google Popularity Contest
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Set Goals for Your Success
Better Website
Learn It Yourself
Top Rankings on Google
More Online Traffic
More Revenue, More Profit
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How does Google Crown a Winner?Incoming links and social engagement
Get the Votes that Matter…Social signals from popular social sitesLinks from quality, related websites
Not the Ones that Piss Google OffGoogle can smell out low quality links
Winning the Google Popularity Contest
Google is an 800 lb Gorilla
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Online Marketing Glossary
• SEM / SEO – Search Engine Marketing
• Organic vs. PPC – Pay Per Click
• Keyword – One Keyword or Phrase
• Landing Pages• Tag –Title, Headers (H1), Meta Tags
• SERP – Search Engine Results Page
• Google PageRank
• Linkjuice – External, internal links
• Wireframe• ROI – Return On Investment• Content Marketing
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People are Searching for your Business…Right Now!
What are Keywords?The Exact Ways People Search Google
What are People Searching for?Use the Google Keyword PlannerAlso Check Out Google.com/trends
What are Target Keywords?The Most Important Keywords – Relevancy and # of Searches
What does it mean for my Website?Create Keyword-Focused Landing Pages
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Look at Local (United States) Monthly Searches.Download spreadsheet and edit in a spreadsheet program like
Excel.Go back to Keyword Planner with more specific searches and
download again.Create a keyword spreadsheet with groups of keywords that
will be used for landing pages.
Keyword Research Best Practices
Login with an email address used for a Google Adwords Account.
Start searches look at related keywords then narrow down searches.
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Internet Marketing Resources
Coryon.com Resources page• Coryon.com/resources• Training videos Coryon.com/video
Moz.com SEO for Beginners Guide• http://www.seomoz.org/beginners-guide-to-seo
SEMPO Learning Center• sempo.org/learning_center/
Discover what really works in optimization• marketingexperiments.com
Online marketing magazines / articles• practicalecommerce.com• webpronews.com
SEO Glossary• seoglossary.com/
Moz.com article about Google Algorithm factors• seomoz.org/article/search-ranking-factors
Nevada County Online – Expert Speakers Monthly• nevadacountyonline.com
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Homework
Keyword Research – Create a spreadsheet with top keywords for your websiteCompetitive Advantages – Brainstorm with friends, associates and familyRead about Google PageRank and the importance of link building
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Next: Google PageRank and Local Search
PageRank reflects the quantity and quality of incoming links. Links vote for better websites.
searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068 – Or go to shortened URL -goo.gl/9Gh3ghttp://www.webseoanalytics.com/blog/is-google-pagerank-still-important-in-seach-engine-optimization/ - Short URL = goo.gl/Ovyf3en.wikipedia.org/wiki/PageRank - Optional reading - detailed article about PageRankhttp://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo - Beginner’s Checklist for SEO – Short URL = goo.gl/FL14I
Read these articles to learn more about PageRank and SEO
Go to Coryon.com to Learn MoreView this presentation at: http://www.coryon.com/placer-intro-fall-2014