Introduction to Online

Marketingfor

Software Alliance Wales

Presented byAngus Findlay

The Battlefield

Your Business Card…

Why Bother Marketing Online?

Inbound Marketing is growing. Permission Marketing – People looking for your Product/Service.

Outbound Marketing is becoming less effective. Interruption Marketing – Advertising in all it’s methods.

Stage 1: Getting Results

- Research

Quick Check:

http://marketing.grader.com/

www.alexa.com

http://moz.com/tools

Website Snapshot

Stage 2: Getting Results

- Visibility

The Basics

Domain name – Company and Product/Service

Site Map - Basic/Simple

SE friendly URL’s

Fast Uploads – Mobile consideration/Responsive

UK servers

Landing Pages Design

Content Relevant Reduce Scrolling…….maybe Easy Navigation Use image(s) Good use of colour (white space) Keep it Simple Visible Telephone Number Call to Action No Fluff

Calls to Action

What are you using?

Request a Call Back Request a Booking Download our Catalogue Book Now Buy Now Get Started Today Bookmark This Sign Up

Blogging

More pages More content More personal Your own Content Management System

Top Tip: Use Google Alerts as one example to find topics to discuss.

Social Media

Facebook – Over 1 billion users Pay per click to target demographics

Twitter – Research / ‘Shout Out’ / Engage Flickr - Gallery You Tube – Owned by Google so… Foursquare.com – Offers LinkedIn – Personal Pinterest - Pinboard Total Management through Hootsuite….And many more………..

Link Building

Quality before QuantityCheck Moz Page Rank/Alexa RankMonitor TrafficGuest BloggingReciprocal Links??

Google Maps/Places

Another web siteTop of GoogleGoogle +Reviews – More the better Images

E-Newsletter

Monthly/Quarterly Link back to appropriate Web Pages to help

monitor performance Promote special offers Create a theme Check Stats Constant Contact/MailChimp – there are others…

Offline Marketing

Invoices/BillsStationaryBusiness CardsOther AdvertisementsVehicle PrintsEmail Signatures

Stage 3: Getting Results

- Monitoring

Look at Stats

Google Analytics…. FREESimple videos so you understand it…..

Test your website with different: Layout Colour Content Call to action

Advanced - http://www.leadforensics.com/

Website Snapshot

Trends for 2013/14

Use many channels. Content, content & content Mobiles – iPad, Android…. - Responsive Social Media – Engagement with your flock Monitoring and tweak content Recommendations Video

AND THEN TWEEK MORE

Your Business Card…

Number 1 Rule

A website is an organic document that needs constant changing and

improving.

Ideas to move on…

Please don’t be blown away and stick your heads in the sand!

The faster you take the challenge the better.

Take one idea and work on it.Decide a budget and/or timeframeIn house or out source?

Blatant Plug for Web Adept – Online To Success

www.webadept.co.uk

Your Online Marketing Department

Thank you for taking part

Any more questions?