INTRODUCTION TO

OLIVER HUME REAL ESTATE GROUP

Who are we ?• Company established in Australia in 1952

• East coast office network - Victoria and Queensland

• Active in a number of residential market segments including master-planned communities, integrated housing, medium density and high rise

• Manage in excess of 45,000 products nationally

• Approximately 20% of Melbourne’s growth area land projects being marketed

• Metropolitan Melbourne, successfully marketed over 170 residential communities over the last 10 years, settling in excess of 50,000 products ….

INTRODUCTION TO

OLIVER HUME REAL ESTATE GROUP

WHERE ARE OUR PROJECTS ?

WHERE ARE OUR PROJECTS ?

WHO DO WE REPRESENT ?

OUR EXPERTISE …

- DEVELOPMENT SALES AND

ACQUISITIONS -

Acts on behalf of purchasers … eastern seaboard• Track record

• Act on behalf of Australia’s leading private and publicly listed companies and State and Federal government bodies

• Transacted property in excess of $450 million since 2005, encompassing broadhectare, medium density, retirement, childcare, commercial and industrial

• Selling developed property with an end value of over $3 billion

• Selected ‘off market’ transactions:• ‘Chancellor’ Bundoora ($44m., 400 lots), Cranbourne ($26.5m., 720 lots), ‘Brentwood’, Bellbird Park ($48m., 1,800 lots), ‘Alamanda’, Point Cook (1,450 lots), ‘Tiara’, Southbank ($6.5 mil., 210 apts).

- RESEARCH -

Dedicated Research Division• Not a consultancy, an exclusive ‘value add’ to the client

• Real time market intelligence across metropolitan Melbourne• Qualitative and quantitative capabilities

• For example, we can deliver at the press of a button …• Land (Approx. 110 projects)

• Competition (lot yield, developed lots, price points, product mix, etc.)

• Building trends by builder by design by municipality / suburb, sales rates, buyer profiling, etc.

• Density (250+ projects)

• Competition, price points, product size, body corporate, rates per sqm., etc.

Case Study - ‘Alamanda, Pt. Cook’• Estate design and presentation:

• Engineers, planners, etc.

• Input into design, product and lot mix

• Analysis of competitive environment / target market definition

• Project brand development

• Strategic sales strategies

• Release strategies and methods

• Marketing and communications programs …

- PROJECT MARKETING -… CASE STUDY

Case Study - ‘Alamanda, Pt. Cook …• Access to interstate and international marketing channels

• Co-ordination of sales collateral

• On-site sales presence

• Delivery and assessment of advertising schedule

• Customer survey / buyer profiles

• Database management

• Co-ordination of information evenings, etc.

• Post sales client contact / management.

- PROJECT MARKETING -… CASE STUDY

The Vision:

Delivering on our vision:

Our Vision:

The Vision:

Delivering on our vision:

The Vision:

Delivering on our vision:

Project - Alamanda, Point Cook (Victoria)

Yield - 1,250 lots with a Body Corporate ($900 p.a.)

Ave. Price - $193,000

Sales Rate - 40 per month

Developer - Villawood Properties

- MARKETING AND MERCHANDISING -

Creation of retail environments in the property industry• Marketing suites and relocatable offices

• Architectural project models

• Flag and banner poles (as well as flags and banners)

• Landscaping services.

…… DELIVERING OPPORTUNITIES TO GROW YOUR DELIVERING OPPORTUNITIES TO GROW YOUR BUSINESSBUSINESS

www.oliverhume.com.auwww.oliverhume.com.au

Development Sales and Acquisitions Project Marketing Research Marketing and Merchandising Property Management