Introduction to OBSC

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    Introduction to theOracle

    Balanced Scorecard

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    What is it?

    Management process to implement a

    business strategy.

    Translates a companys strategy into a

    coherent set of performance measures.

    Establishes cause and effect relationshipsbetween Key Performance Indicators.

    Balanced Scorecard:

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    What is it?

    I Manage into thefuture not in the past

    Balanced Scorecard:

    II Implementing thestrategy requires4 steps

    Twounderlying

    factors:

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    What is it?

    I Manage into thefuture not in the past

    Balanced Scorecard:

    The Financial perspective is critical but it onlymeasurespastperformance.

    The BSC introduces additional perspectives,

    the drivers of futurefinancial performance.

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    Dynamic

    BSC

    Clarify andtranslate

    vision andstrategy

    Communicateand link strategic

    objectivesand measures

    Plan,set targets,and alignstrategic

    initiatives

    Enhancestrategic

    feedback andlearning

    Performance Measurement Libraries

    Minimize time to market

    Accumulate Intellectual Capital

    Dynamic Wizards

    Structured Dynamic cascading

    Multimedia Knowledge Base

    Target Setting

    Budget Guidelines

    Budget/BSC Alignment

    Virtual MeetingsMake the strategy operational

    Competitive Intelligence

    Best Practices Identification

    Provides the framework for a strategic measurement andmanagement system

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    Balanced Scorecard

    Long Term Objectives

    Financials

    Short Term Objectives

    Other perspectives

    GenericmeasuresLag Indicators.

    Performance driversLead indicators

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    Balanced Scorecard

    Establishes cause and effect relationships between

    Key Performance Indicators (KPI):

    Strategy = Set of hypotheses aboutcause and effect

    Every measure in the BSC should be an element in a

    chain of cause-and-effect relationships that

    communicates the strategy.

    KPIs - Cause & Effect Relationships

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    Learning

    and GrowthInternal Business

    ProcessCustomer Financial

    Maximize

    ProfitabilityImprove

    Customer

    Service

    Technology

    Infrastructure

    New Products

    & Service

    Development

    ReduceCredit

    ApprovalTime

    Minimize

    Customer

    Turnover

    Cross

    Selling

    Maximize

    ProfitabilityImproveCustomer

    Service

    Technology

    Infrastructure

    New Products

    & Service

    Development

    ReduceCredit

    ApprovalTime

    Minimize

    Customer

    Turnover

    Cross

    Selling

    Cause and effect relationships between Key

    Performance Indicators (KPI)

    KPIs - Cause & Effect Relationships

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    Fills the void that exists in the lack of a

    systematic process to implement and obtainfeedback about strategy.

    It is a communication and learning system not a

    tool to control behavior and to evaluate past

    performance.

    Balanced Scorecard

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    Simplicity

    Manage for the future not the past

    Focus on Cause and Effect

    relationships

    System linked to the strategy

    Action Oriented

    Flexibility

    BSC Key points: