Introduction to Marketing Communications Tutorial 1
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Transcript of Introduction to Marketing Communications Tutorial 1
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marketing Communications
…everything!
1
…introduction to…
…introduction to
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module handbook...
What is the module about?
Learning outcomes
Teaching and learning Assessment
Timetable
Resources
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text books…
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MyBeckett…
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DRIP…
…to differentiate
…to remind (or reassure)
…to inform
…to persuade
Chris Fill, 2011
D
R
I
P
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DRIP…
Sales Promotion…value adding
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DRIP…Direct Marketing
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DRIP…
guerilla / ambient…
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DRIP…
Public Relations…
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…a quick quiz
split into groups of no more than five
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Question 1…
How much would you have to pay for a
30second advert during Coronation Street
that covered the nation?
a. about £25,000
b. about £50,000
c. about £100,000
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Question 2…
According to 2007 American research, how
many marketing messages is the average
person exposed to on a daily basis?
a. about 250
b. about 1,000
c. about 5,000
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Question 3…
Which of the following age demographic
groupings represents the largest percentage
of facebook users in the UK today?
a. 18-24
b. 25 – 34
c. 35 - 44
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Question 4…
What are the five tools of the marketing
communications mix?
a. advertising, public relations, sales promotion,
direct marketing and personal selling
b. advertising, sponsorship, internet marketing,
promotion and personal selling
c. public relations, digital marketing, direct
marketing, sales promotion and personal selling
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Question 5…
Clubcard and Nectar are examples of what?
a. advertising
b. public relations
c. sales promotion
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Question 6…
What communications method was used by
Tesco the day after horse meat was found in
their burgers?
a. personal selling
b. direct marketing
c. public relations
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Question 7…
The ultimate goal of marketing
communications is to increase sales
a. true
b. false
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Question 8…
How much was spent on advertising in the UK
in 2015?
a. £5.2billion
b. £9.4billion
c. £18.8billion
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Question 9…
Markets are often broken down into…
a. sections
b. segments
c. silos
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Question 10…
How many ACTIVE facebook users were there
in 2014?
a. 750 million
b. 1.5 billion
c. 2 billlion
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finished?
OK, swap your answer sheet with another group…