INTRODUCTION

TO MARKETINGHOW TO CREATE A CUSTOMER

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AGENDA

•PRODUCTS VS. SERVICES

•WHAT IS MARKETING ?

•MARKETING ACTIVITIES

•MARKET SEGMENTATION

•SOCIAL MEDIA MARKETING

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PRODUCTS VS. SERVICES- Products are tangibles, I pay for and

own forever.- Services are intangibles that I get for

a period of time and don’t own it.- Usually, products are supported by

services.

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WHAT IS MARKETING ?

Marketing is the process of communicating a product or a service to customers, with the goal of selling this

product or service.Upselling & Cross-Selling

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MARKETING ACTIVITIES

Consumer Analysis

Product Planning

Distribution Planning

Price Planning

Promotion Planning

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MARKETING ACTIVITIES

Consumer AnalysisEvaluation of consumer characteristics,

needs and purchase processes.

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MARKETING ACTIVITIES

Product PlanningDevelopment and maintenance of products, their positions, brands,

packaging options, and deletion of old products.

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MARKETING ACTIVITIES

Distribution PlanningEstablishments of channels, physical

distribution, warehousing, transportation and wholesaling.

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MARKETING ACTIVITIES

Price PlanningOutline price ranges and levels as well

as price adjustments.

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MARKETING ACTIVITIES

Promotion PlanningCombination of advertising, publicity

and personal selling.

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MARKET SEGMENTATION

The division of market into different homogeneous groups of

consumers.should be

Measurable, Durable and Profitable.

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MARKET SEGMENTATION

We segment consumers in terms of:- Geographic location.- Demography.- Psychograph.- Behavior.

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SOCIAL MEDIA MARKETING

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