Introduction to Management Information Systems Chapter 00 Weblog HTM 304 Spring 06.
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Transcript of Introduction to Management Information Systems Chapter 00 Weblog HTM 304 Spring 06.
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Exercise
Read the material “Wikipedia - Blog” and
answer the following questions
1. What does the word “blog” stand for?
2. What is a “vlog”? Is it a type of blog?
3. List several popular blog sites.
4. List several subjects people usually blog
about.
5. Why blogs gain popularities in the new
Internet age?
6. Can blogs be written by a mobile phone?
What is it called?
Write the answer on a piece of paper for turning in
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Who blog? What do they blog?
8% of Internet users (about 12 million American adults) keep a blog
39% of Internet users (about 57 million American adults) read blogs
Blogging population: young, evenly split between women and men, racially diverse
Preliminary topic of blogging
Other topics include: a specific hobby, health, opinions, volunteering, education, photography, causes and passion, organizations, …
37%
11%
7% 6%
5%5%
4%
2%23%
39%
my life and experiences
politics and government
entertainment-related
sports
general news and current events
business
technologies
religion, spirituality or faith
others
After Class Reading: Pew Internet Report of BlogAfter Class Reading: Pew Internet Report of Blog
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Growth and business opportunities
MySpace.com is reported in July, 2006 to be the most visited website, more than the old Internet Giants Google, MSN, and Yahoo
Google and Microsoft are fighting for the blog search engine business with MySpace.com
What is blog search egning?
Where to collect the money?Ads?
Click-through donations?
Professional writers paid by journalisms?
More yet to be discovered.
Discussion: As a web-based method, how Click-through donation can better perform compared to the traditional paid by word method?
Discussion: As a web-based method, how Click-through donation can better perform compared to the traditional paid by word method?
After Class Reading: Blogging for DollarsAfter Class Reading: Blogging for Dollars
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Corporate Internal Blogging
Read the HBR case and answer the following
questions:
1. What are the technology requirements for a blog user?
2. What are some important aspects of blogs on political
events?
3. What does RSS stand for? Explain.
4. Do employees in IT companies use blogsphere only to
discuss issues about technologies?
5. Do companies normally let their employees to blog about
any thing?
6. What is DrKW’s strategy in competing w/ larger rivals?
7. Why is collaboration & information sharing important for
Investment Banks in the new Internet era?
8. Is IT support important for Investment Banks? Describe
their job.
9. What do internal blogshpere do for DrKW?
10. How did Stuart Berwick, head of IT research, summarize
the reasons why blogging is useful to DrKW?
Reading Material: Blogs at DrKW (HBS-case)
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Ethic Issues
People being punished by saying things inappropriate
(e.g. Mark Cuban)
Mis-information (reading: Polluting the Blogsphere)
Bad information: Pornography
Parental Control – who should be responsible for kids
meeting dangerous people online?
Plagiarism (reading material)
Beyond ethic: bloggers in jail
Think Life
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Lab: Register and Post
Step 1: email the professor your email address
Step 2: you will receive an invitation from the
blogger.com click the link to complete
registration
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Register
Step 3: You are directed to the site asking you to register.
If you already has an account from blogger.com, you can log in
If not, you need to register a google account
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Create a Google Account
Fill in your informationEmail: the email you received invitation
Select a password and confirm password
Choose a Screen name (your nick name online)
Word Verification & Terms Acceptances
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Ready to blog
If you succeed the above steps, you are directed to the dashboard.
You can post now.
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A Blog Site Entries
Users’ entry:
Start from www.blogger.com
Log in to get to the dashboard for editing
Visitors’ entry
Start from the page link: http://misblog-fall2007.blogspot.com/
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Technology requirements
For a blogger
A computer w/ Internet Access
For a blogsite
Hardware
Servers, large storage space, Broadband equipments, etc.
Software
Key: Internet Forum software supporting “threads”
Web programming software, such as XML
Software that supports other features: video streaming, photo uploading, etc.
Networking
Internet is the key for the wide spread of blog
Some moblog needs telephone networking support
Think:Based on the technologies that support blogsite, What is the difference of a blogsite compared to an online storage site?
Think:Based on the technologies that support blogsite, What is the difference of a blogsite compared to an online storage site?
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Lab Assignment
Internet Research on Blog related issues
You would get many
Select some article that interests you the
most, post it on the site:
Briefly describe the issue
Add your own comment:
Why interesting?
What will be the impact on you, others, or the
whole society?
What can be your response?