Introduction to Product Management & Marketing Planning Session 1 By: - Neeraj Gupta.
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Transcript of introduction to management and planning
Introduction to
Management
Definition
▶management is a process of designing and
maintaining an environment in which individuals
works together in group, and accomplish aims.
▶in other words it is the accomplishment of goals
THE CYCLICAL PROCESS
PLANNING
ORGANIZING
STAFFING
DIRECTING
CONTROLLING
Nature of Management
▶Universality: Irrespective of the site nature and local
of the organization.
▶Purposeful: attainment of organization goals.
▶Social process : motivation
▶Coordinating force : orderly management and
overlapping
▶Continuous process: cycle of management continues
for achievement of objectives.
Levels of Management
IMPORTANCE OF MANGEMENT▶Effective utilization of resources
▶Development of resources
▶Incorporate innovations
▶Integrating group interest
▶Stability in society
Years 1910-1940
◦ Management as Science
◦ Focus on Increasing Productivity & Efficiency
◦ Strict Control Over People & Process
◦ Top down Management
Evolution of Management
Years 1950-1960◦ Functional Organization
◦ Emergence of HR
◦ Goal Setting
◦ Performance reviews with Job Description
During 1970’s◦ Strategic Planning
◦ Focus on Resource allocation
◦ Swot analysis
◦ Growth Share Matrix (BCG)
◦ Developing contingency theories
During 1990’s
◦ Benchmarking performance
◦ Business process reengineering
◦ Total quality management
◦ Balance score cards tools for employees
2000’s
◦ Technology for value addition and growth
◦ Innovation
◦ Consulting as tool to implement ideas
◦ Scientific Management
◦ Bureaucratic Management
◦ Administrative Management
▶ Classical Theory of Management
Different Types of
Management
◦ Human Relations
◦ Behavioral Science Approach
▶ Neo Classical Theory
▶Modern Management Theory
◦ Quantitative Approach
◦ System Approach
◦ Contingency Approach
◦ Operational Approach
Management is a social process
Management is an integrating process
Continuous process
Process of Management
Globalization
Ethics and governance
Diversity
Career success & personal fulfillment
Technology
Competition
Challenges in management
Types of managers
▶First line Managers
▶Middle line Managers
▶Top Managers
▶Functional Managers
▶General Managers
Managerial Skills
▶Technical Skills
▶Human Skills
▶Conceptual Skills
Managerial Roles
▶Interpersonal Role
▶Informational Role
▶Decisional Role
Social Responsibilities and ethics of business
▶The organization must interact with the environment in order to
survive.
▶The organization has to find and obtain the needed resources.
▶The business organization are open system, means they make
profit to survive.
▶Balance between the desire profit against the needs of the
society.
▶Social responsibility are related to the economy, consumer, local
community and physical environment.
PLANNING
Meaning In simple terms, Planning is deciding in advance what is to be
done, when is to be done, how is to be done, and by whom it is
to be done.
It bridges the gap from where we are and where we want to go.
It includes selection of objectives, policies, procedures and
programmes from among alternatives.
A plan is a predetermined course of action to achieve a
specified goal.
Planning is the primary function of management.
Definitions According to Koontz and O' Donnell, "Planning is an intellectual
process, conscious determination of course of action, the basing of
decision on purpose, facts and considered estimates.“
According to Alford and Beatt, "Planning is the thinking process,
the organized foresight, the vision based on fact and experience
that is required for intelligent action."
According to Theo Haimann, "Planning is deciding in advance what
is to be done. When a manager plans, he projects a course of
action for further attempting to achieve a consistent co-ordinate
structure of operations aimed at the desired results”.
Nature/Characteristics of Planning Planning is an intellectual Process
Panning Contributes to the objectives of the firm
It is a primary function of management
It’s a continuous process
Planning pervades Managerial activities
Importance of Planning
▶Planning provides directions
▶Reduces the risk of uncertainty
▶Planning reduces overlapping and wasteful activities
▶Planning promotes innovative ideas
▶Planning facilitates decision making
▶Planning establishes standards for controlling
Steps in planning process Setting
Objectives
Developing
Premises
Identifying Alternative Courses of
action
Evaluating Alternative courses
Selecting an
Alternative
Implement the Plan
Follow- up
Action
Types of Plans▶Objectives
▶Strategy
▶Policy
▶Procedure
▶Method
▶Rule
▶Programme
▶Budget
Limitations of Planning
▶Planning leads to rigidity
▶Planning may not work in a dynamic environment
▶Planning reduces creativity
▶Planning involves huge costs
▶Planning is a time consuming process
▶Planning does not guarantee success
Flexible Planning
▶Making a flexible plan is the most effective way to
achieve success.
▶Flexible planning is different from traditional
planning in many ways.
▶Traditional planning usually starts with the
objective or the goal and slowly works towards the
present, making it so rigid that there is no room to
react when unexpected events happen.
▶Flexible planning, on the other hand, begins from
the present and works forward.
▶A goal will be set but with no strict route to it. It
allows a person to take alternative paths to lead
him to his goal, giving him room for changes and
allowing him to adjust his strategy when
something unexpected occurs.
CHARACTERISTICS OF A SOUND PLAN
▶It should be based on clearly defined objectives.
▶It must be simple and easily understandable
▶ It should be flexible or adaptable to changing
conditions.
▶ It must be balanced in all respects and should be
reason ably comprehensive.
▶ It should provide standards for the evaluation of
perfor mance and actions.
▶ It should be economical i.e., permit optimum use of
available resources before creating new authorities and new
resources.
▶ It should be practicable or feasible and unambiguous. Apian
should be precise as to its nature and scope.
▶ It should be prepared with the consultation of concerned
persons.
▶ Different plans must be properly integrated and harmonized
with one another so as to ensure unity or consistency in
plans
▶ It should provide for proper analysis and classification of
actions
Management by ObjectivesManagement by objectives (MBO), also known
as management by results (MBR), is a process of
defining objectives within an organization so
that management and employees agree to the objectives
and understand what they need to do in the organization
in order to achieve them. The term "management by
objectives" was first popularized by Peter Druck in his
1954 book The Practice of Management.
Aims of Management By Objectives
▶ greater efficiency through systematic procedures
▶ greater employee motivation and commitment through
participation in the planning process
▶ planning for results instead of planning just for work
The objectives must meet five criteria: they must be
▶ arranged in order of their importance
▶ expressed quantitatively, wherever possible
▶ Realistic
▶ consistent with the organization's policies
▶ compatible with one another
Problem Solving And Decision MakingProblem solving and decision-making are important skills
for business and life. Problem-solving often involves
decision-making, and decision-making is especially
important for management and leadership. There are
processes and techniques to improve decision-making and
the quality of decisions. Decision-making is more natural
to certain personalities, so these people should focus
more on improving the quality of their decisions.
decision-making process▶ Define and clarify the issue
▶ Gather all the facts and understand their causes.
▶ Think about or brainstorm possible options and
solutions.
▶ Consider and compare the pros and cons of each option
▶ Select the best option - avoid vagueness or 'foot in
both camps' compromise.
Thank you