DELIVERED BY:BSS Management ConsultancyProduced: By Sheila Elliott MBA, FCCA, LPNLP

ONLINE MARKETING COURSE FOR BEGINNERS

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WHAT YOU WILL LEARN

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Definition of marketing- its benefits and value preposition

How to research your market and market profiling

Developing your marketing strategies and plan

Selling effectively to your market

The ability to sell yourself and your products/services is one of the greatest skills you can master if you are to be successful inbusiness.

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WHAT IS MARKETING

Identifying the needs of a group of target market and providing invaluable solutions to address them.

A fair and profitable exchange of goods and services between the supplier and the buyer.

Getting the right goods/services from producer to customer at the right time, right place and right price

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RESEARCHING THE MARKET

Research is the key to identifying and mapping target. There are two methodologies:

Desktop Research

Direct Research

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MAPPING YOUR TARGET MARKET

Market segmentation can be done using different profile:

Age of people / business

Location of people/ business

Income bracket of people / business

Size of business – no of employees

Ethnicity or gender

Life style of people or business

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DEVELOPING YOUR MARKETING STRATEGIES & PLAN

Market segmentation can be done using different profile:

Age of people / business

Location of people/ business

Income bracket of people / business

Size of business – no of employees

Ethnicity or gender

Life style of people or business

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SELLING TO YOUR MARKET EFFECTIVELY

People buy to satisfy their needs (remember what you are selling)

Understand the principle of motivation- positive and negative motivation

Understand the selling cycle- prospecting, presenting and follow up

Establish rapport

Put price in the correct context- do not compete on price, compete on the least risk available option

People do not buy until they are aware of their need

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MARKETING STRATEGIES THAT TRANSFORM SALES

Be Outward Focus

Commit to engineer your business

Commit to reviewing what is working and repeat it

Find out strengths and weaknesses of the team and position them to maximise strengths

Systemise what works

Adopt the right mindset

Proactively cultivate a trusted relationship with clients

Love your client more

Put your client needs first

Think solution – what in it for customers

Instigate a formal referral programme

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EXERCISE TO TEST YOUR UNDERSTANDING OF THE CONCEPT

Practice Session

In your learning portal you will find a workbook, templates and examples of marketing strategies/plan to review and consolidate your learning. You are required to think about your own organisation or one you are familiar with to answer this question.

1. Briefly describe or put together a marketing strategy for your organisation.

2. Briefly put together a marketing plan to accomplish the marketing strategy as above.

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CONCLUSIONS

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BUSINESS SERVICES SUPPORT L IMITEDCONTACT DETAILS: INFO@BSSRESPOND ERS.COM

DELIVERED BY:BSS Management ConsultancyProduced: By Sheila Elliott Bsc Econs Hons, MBA, FCCA

Website: http://www.businessservicessupport.com