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By: Gautam Dhudashiya PHP Trainee gautam.dhudashiya@knowarth.com

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Agenda : Discussion on Magento

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Introduction

Architecture Overview

Popular Features

Magento Connect

Demonstration

Upcoming release-Magento 2 (New features)

Resources for Learning

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Introduction

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Magento is an open-source CMS for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in California. Varien published the first general-availability release of the software on March 31, 2008 Later sold share of the company to eBay, which is now the sole owner. More than 240,000 merchants worldwide

Based on Linux, Apache, MySQL, PHP PHP - Zend Framework JS - Prototype & Script

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Editions

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Community Edition

It is the perfect solution if you're a developer or tech-savvy merchant that

wants to explore the flexibility of the Magento e Commerce platform. You can modify—and even contribute to—the core code and help to magento

community for support and guidance.

Enterprise Edition

Magento Enterprise Edition is the high performance, scalable e Commerce solution for fast-growing and large businesses.

Manage Large Number of Product, Faster Re-indexing, Reduces Load Time,Enhance Tax Calculation, Faster Check out

In Built Gift Wrapping, More Functional Mail System

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Market Share over other E-Commerce platform

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MVC Architecture

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MVC Stands for

Model

View

Controller

The Software Logic: Business Rule

Application Data

The User Interface

Communication Between Users and Model

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MVC Architecture

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HTTPRequest

Browser

HTTPResponse

ExecutionParameters

Resulting Data Analysis

ResultingData ArrayGUI

Connect

Controllers

Model

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EAV Model : Entity - Attribute - Value

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We can insert anything without changing its structure. This is the main benefit of EAV structure.

Main problem with EAV structure is that, it is much slower than custom made solution because of SQL query complexity

Magento Store each Value in Different Table

Entity Model

EAV Attribute

Value TableVarchar

Value TableText

Value TableInt

Value Table

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EAV Data Structure

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Code pool

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Magento has three different code pools:

3rd party extensions Free and paid extensions

stores all the code never make any changes

Own Magento-based Code Override Magento extensions,

blocks or methods

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Code pool

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How the framework knows which code pools apply in particular module. For that app/etc/modules and open any of custom module file.

<?xml version=”1.0″?><config> <modules> <ModualName>

<active>true</active> <codePool>local</codePool>

</ModualName> </modules></config>

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Popular Features

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Site Management

Search Engine Optimization

Catalog Browsing

Marketing and Promotion Tools

Checkout

Reporting and Analytic

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Site Management

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Control multiple websites and stores from one Administration Panel. Administration permission system roles and users Fully 100% customizable design using templates Support for multiple languages and currencies. Web Services API for easy

integration between Magento and third-party applications Import and export of catalog and customer information CMS for informational pages Tax rates per location, product type or customer group (i.e. wholesale vs.

retailer) CAPTCHA functionality

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Search Engine Optimization

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100% search engine friendly Google Site Map Search engine friendly URL’s URL rewrites give full control of URL’s Meta-information for products, categories and content pages Auto-generated site map for display on site Google Content API for shopping

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Catalog Browsing

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Dynamic Attribute-Based Catalog for Flexibility

Layered Navigation

Product Comparison

Recently Viewed and Compared

Product Reviews and Ratings

Landing Pages, Banners and Personalized Content

Configurable Sorting

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Marketing and Promotion Tools

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Flexible coupons (pricing rules)

Easily manage and monitor coupon usage and generate detailed reports

Multi-tier pricing for quantity discounts

Customer groups

Product bundles

New items promotional tool

Free shipping options

Polls, Newsletter management

Send to a friend for all visitors or registered users only

Send wish lists by email

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Checkout

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Dozens of Payment Gateways

Alternative Payment Methods (PayPal, Google Checkout and Checkout by Amazon)

One-Page Checkout

Checkout as Guest

Use Existing Account

Ship-to-Multiple Addresses Checkout

Real-time rates

Store Credit and Gift Cards

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Reporting and Analytics

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Integrated with Google Analytics and Website Optimizer

Admin dashboard for report overview

Sales report

Tax report

Best viewed products report

Best purchased products report

Low stock report

Search terms report

Product reviews report

Tags ,Coupon usage ,Total sales invoiced, Total sales refunded Reports

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Magento Connect

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e Commerce platform use extensions to make their online stores to do even more.

Magento Connect is the largest e Commerce application marketplace in the world.

There are three types of Magento extensions:

• Core Extensions

• Community Extensions

• Commercial Extensions

Creating a Magento Community extension

Downloading and Installing

• Get Extension Key

• Download and Installation

• Manage Existing Packages

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Demonstration

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Installation - Guide

Admin Panel overview

Custom Module

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Upcoming release-Magento 2 (New features)

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Compatible more Popular Platforms jQuery Library Performance Enhancement Component Oriented Architecture Directories Structure Automated Testing Better security Jquery Javascript Framework Full Page Caching

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Resources for Learning

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Download Magento Packagehttps://www.magentocommerce.com/products/downloads/magento/

Magento Connect - For Extensionhttp://www.magentocommerce.com/magento-connect/

Magento Certification• MAGENTO CERTIFIED SOLUTION SPECIALIST• FRONT END DEVELOPER CERTIFICATION• CERTIFIED DEVELOPER AND DEVELOPER PLUS• MAGENTO MODERATED CERTIFICATION STUDY GROUP

http://magento.com/training/catalog/certification

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