Introduction to LinkedIn Advertising

Ted Prodromouwww.tedprodromou.com

Types of LinkedIn AdsSelf-service adsPremium ads

Self-serve adsText and Image Ads

Video Ads

Text-only Ads

Self-serve AdsYou set up and manage your ad campaigns

through a dashboardNo long-term contractsCost per Click (CPC) or Cost per Impressions (CPM)Great targeting

Where Will My Ads Appear?

Sponsored UpdatesJust releasedYou need a Company Page where you post Status

UpdatesSelect your Target AudienceCPC or CPM bidding

Premium Ads

Premium AdsManaged by LinkedInMinimum spend = $25,000 for 3-4 month

campaignNot based on clicks or impressions

Multimedia Ads

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