Introduction to Lean Startup for Startup Weekend attendees - Michael Kacprzak

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LEAN STARTUP MICHAEL KACPRZAK CEO & Co-founder @ Spotbeans Founder & Lean | Agile Coach @ Switch2Agile [email protected] startupweekend.pl Szczecin October 23-25 2015

Transcript of Introduction to Lean Startup for Startup Weekend attendees - Michael Kacprzak

Page 1: Introduction to Lean Startup for Startup Weekend attendees - Michael Kacprzak

LEAN STARTUPMICHAEL KACPRZAKCEO & Co-founder @ Spotbeans Founder & Lean | Agile Coach @ [email protected]

startupweekend.pl Szczecin October 23-25 2015

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IDEA

PRODUCT

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JUSTHACK

IT !!

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H O W D O Y O U KNOW YOU ARE B U I L D I N G T H E RIGHT THING ???

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ARE YOU SOLVING

T H E R I G H T PROBLEM ???

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ARE YOU SOLVING

A N Y PROBLEM ???

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ARE YOU SOLVING A PROBLEM SOMEONE WOULD BE WILLING TO PAY FOR ???

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98%

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2%

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BLINDLY SHIPPING

PRODUCTS IS RISKY

AND EXPENSIVE …

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A STARTUP IS A HUMAN INSTITUTION DESIGNED TO DELIVER A NEW PRODUCT OR SERVICE UNDER CONDITIONS OF EXTREME UNCERTAINTY.

ERIC RIES

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DESIGN THINKING

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E A R LY V A L I D AT I O N

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V A L I D AT I N G T H E P R O B L E M

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VALUE PROPOSITION CANVAS

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LEAN CANVAS

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V A L I D AT I N G T H E M A R K E T

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LEAN UX

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I D E A = H Y P O T H E S I S

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I D E A = H Y P O T H E S I S A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N SA S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

A S S U M P T I O N S

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IDEA

PRODUCT DATA

BUILD(DESIGN)

LEARN

MEASURE

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Elements of UX

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LEAN UX tools

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Google Design Sprint

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AGILE SOFTWARE DEVELOPMENT

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C r o s s - f u n c t i o n a l &

C o - l o c a t e d

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B u i l d t h e M V P

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L e s s i s M o r e

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O U T C O M E , N O T O U T P U T

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I t e r a t e F a s t … f a i l f a s t …

l e a r n f a s t … s t a y l e a n .

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IDEA

PRODUCT DATA

BUILD LEARN

MEASURE

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V A L I D AT I N G T H E P R O D U C T

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GROWTH HACKING

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Growth Hacking IcebergGrowth Hacking Iceberg

Viral Growth

Landing Pages Optimization

SEOSEM

E-mail marketing

PR

Copywriting

Analytics

Advertising

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A/B Test the hypothesis

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IDEA

PRODUCT DATA

BUILD LEARN

MEASURE

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LEAN STARTUP

D E S I G N THINKING LEAN UX

A G I L E S O F T W A R E DEVELOPMENT

G R O W T H H A C K I N G