Introduction to LAUCHLANWORKS
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Transcript of Introduction to LAUCHLANWORKS
Red Hat Portfolioand Services Catalogue Prepared Exclusively or Red Hat
Full-Service Marketing for Technology Solutions Providers
[ LAUCHLANWORKS.COM ]
Marketing Team Augmentation and Support
Industry-Leading Go-to-Market Strategies andSolutions
Maximizing Your MDF Spend for Maximum Reach
Technology- Focused Team
Adept at Telling Your Unique Story
Proven ROI- Producing Programs
Building Awareness, Nurturing Leads
Program Reporting and CRM Syncing
Multi-Quarter Marketing Planning and Execution
Database Build, List Development and CampaignTracking
LAUCHLANWORKSMarketing Tools for Technology Resellers
LAUCHLANWORKS acts as a dedicated long-term partner to develop, execute and maintain a strategic go-to-market MDF strategy for it’s clients.
LAUCHLANWORKS:
{ DELIVERING ON-TARGET MARKETING PROGRAMS, COMMUNICATIONS AND STRATEGY DESIGNED TO MAXIMIZE YOUR MDF SPEND
In-Person and Online Events
Sales Enablement Materials
Web-Enabled Video Experiences
Multi-Touch, Lead-Gen Campaigns
Custom, C-Level Door Opener Programs
Video E-Learning Series
Web Site and Social Media Evolution
Literature and Collateral Systems
Prospect & Partner-FacingAwareness Programs
Mobile Media Outreach Campaigns
LAUCHLANWORKS
DEMAND GENERATION BRAND BUILDERSSALES ENABLEMENT LEAD NURTURE
Digital Drip & Lead Conversion Campaigns
“Stay Connected” Lead-Feed Programs
Database Build, CRM Syncing and Closed-Loop Reporting
Sample Red Hat Campaign and Event Programs
LAUCHLANWORKS
Red Hat 4-City Storage Tour Workshop!
Red Hat Appointment Setting Campaign, Canada!
Red Hat JBoss Direct Mail Campaign!
RHEL 7 Partner Lead-Generation Campaign!
A Selection of Campaigns andPrograms
LAUCHLANWORKS
About LAUCHLANWORKS
10 Weeks 10 Touches 10 Net-New Leads
LAUCHLANWORKS
Delivering Proven, Custom, Multi-Touch Lead Generating Campaigns
» Available as Take 20, Take 30 campaigns
{ DEMAND GENERATION }
LAUCHLANWORKS PROVIDES: » 10 Weeks of Saturated Messaging on the Topic of Your Choice, with the Gaurantee of 10 Net New Prospect Meetings
COMPREHENSIVE EVENT MANAGEMENT
Creating Memorable, Effective and Engaging Event Experiences—Start to Finish.
LAUCHLANWORKS{ SALES ENABLEMENT }
LAUCHLANWORKS PROVIDES:
» Fully Branded VAR and Partner Events
» Comprehensive Promotional Materials
» PowerPoint® Presentation Creation
» Venue Scouting and Coordination
» Registration Site Hosting, Tracking and Reporting
» Complete Audience Acquisition Services
» On-Site Event Management
» Follow-up Surveys and Appointment Setting
» Tracking and Event ROI Reporting
» Integrated Social Media Event Promotion
NATIONAL TOUR SERIES
CIO ROUNDTABLES AND EXECUTIVE BRIEFING SESSIONS
BRANDED WORKSHOP SERIES
ON-SITE “DEMO LAB” SESSIONS
CUSTOMIZED C-LEVEL BUSINESS CLOSING EVENTS
END-TO-END EVENT CREATION
LAUCHLANWORKS
SALES ENABLEMENT MATERIALS
Building an Informed, Knowledgeable Prospect Base Through
LAUCHLANWORKS PROVIDES:
» Interactive Info-Modules on the Solutions of Your Choice » Sales Literature and Actionable Meeting Leave-Behinds » Next-Generation Powerpoint and KeyNote® Presentations» Whitepapers and Case Studies from Industry-Leading Tech/ Marketing Writers
{ SALES ENABLEMENT }
PRESENTATIONS ON-THE-GO
Reaching Audiences and Opening Doors with “Podcast Packs”. Lauchlanworks ships your company’s branded ear buds, loaded MP3 players, and delivers mobile pushes to reach audiences with memorable experiences.
LAUCHLANWORKS PROVIDES: » Script Writing of Podcast Recordings » Direct Mail Door-Opener Delivery of Branded Ear-buds » Podcast Promotion Audience Awareness Building» Text-based Mobile Pushes
LAUCHLANWORKS{ DEMAND GENERATION }
WEBINARS & E-LEARNING
SERIES
LAUCHLANWORKS PROVIDES: » Presentation Design, Speaker Interviews and Content Development
» Integrated Invitation and Promotional Awareness Across Email, Social Media, PR and Print » Audience Registration & Confirmations
» Fully Hosted Webinar Services (Record, Host and Post) and E-Learning Portals
» Follow-up Surveys, Appointment Setting and Behavioral Tracking
LAUCHLANWORKS{ SALES ENABLEMENT }
LAUCHLANWORKS
ONLINE COMMUNITY
KICKSTART KITS
{ ROI-PRODUCING BRAND BUILDERS }
Making Connections that Count Through —
LAUCHLANWORKS PROVIDES: » Strategic Social Media Content Creation » Custom Branded Graphics for Your Social Media Properties » Maintenance Plan for Engaging with Influencers, Prospects, and Customers with Meaningful Content, Videos, PR, Traction Tools and More
Lauchlanworks creates engaging, fully custom social media packages that fit your needs for content liberation, thought leadership establishment, social voice and a sustainable social media growth strategy.
END-TO-ENDVIDEO CREATIONLAUCHLANWORKS PROVIDES: » Script-Writing and Storyboarding
» On-Site Videography and Thought Leader Interviews
» Pre- and Post Film Editing, Voice-overs, Animation Sequencing, Music and More
» Video Host/Post and Awareness Building Campaigns
LAUCHLANWORKS
Comprehensive, Demand-Gen Video Campaigns:
{ DEMAND GENERATION }
LAUCHLANWORKS
WEB SITES AS LEAD GENERATORS
LAUCHLANWORKS PROVIDES: » Site Design, Development, Optimization and Hosting » Web Content and Content Marketing Strategy» Responsive Design and Social Media Integration» Blog Development, Writing and Blog Maintenance» Salesforce.com/CRM Integration and Lead Capture
Evolving Your Brand and Online Presence.
{ ROI-PRODUCING BRAND BUILDERS }
LAUCHLANWORKS provides a complete outsource solution for technology marketing programs and business building initiatives. Our goal is to extend the reach of marketing efforts by providing comprehensive, dynamic services that effectively augment internal marketing resources and engage IT audiences.
LAUCHLANWORKS Partial Client List of Clients We Support Today
Proud to be a preferred partner of:( EMC Concierge Services Partner)
Lauchlanworks is a full-service marketing management agency focused exclusively on supporting the unique needs of technology resellers and solutions providers. We position our client’s communications in the most memorable, engaging ways, leading them to places of distinction within their markets.
LAUCHLANWORKS.com
{Learn More >
Set Up Your 30-Minute Discovery Sesssion
603.601.6673 [email protected]