Introduction to ITC and Market Analysis Tools

Introduction to ITC and Market Analysis Tools

Workshop in Market Analysis

050516-Workshop-Intro-Pak2Introduction

Workshop in Strategic Market Analysis

What Is ITC?

• Technical cooperation arm of UNCTAD and the WTO• Mission – provide enterprise oriented capacity building for

trade promotion and export development

UNCTAD WTO

ITC



DEPARTMENT OF OPERATIONS

OFFICE OF THE

EXECUTIVE DIRECTOR

DIVISION OF TECHNICAL COOPERATION COORDINATION

DIVISION OF PRODUCTAND MARKET

DEVELOPMENT

Financial ManagementSection

General Services &Publications Section

Info. TechnologyServices Section

Human Resources Section

Office for Arab StatesEurope & the CIS

Office for Asia-Pac., Latin America & the Caribbean

Office for Africa

South-South Trade

Prom. UnitLDC Unit Trade in Services

Unit

Market DevelopmentSection

Market AnalysisSection

Trade InformationReference Centre

DIVISION OF PROGRAMME SUPPORT

ITC Organizational Chart

DIVISION OF TRADE SUPPORT SERVICES

E-Trade Dev.Unit

Business Advisory Services Section

Enterprise Mgmt^.Development Section

Int’l Purchasing and Supply

Management Section



The Market Analysis Section at ITC

• Part of the Division of Product and Market Development at the International Trade Centre UNCTAD / WTO

• Produces and disseminates tools for market research and trade analysis for exporters, importers and trade support institutions



-2%

0%

2%

4%

6%

8%

10%

12%

14%

1960-70 1970-80 1980-90 1991-94 1995-98 1999 2000 2001 2002 2003

World GDP Trade

World trade grows faster than GDP:

Source: WTO



WORLD MERCHANDISE

TRADE IN 2003

$7,300,000,000,000Over $ 230,000

persecond



Value Added Manufacturing

CommodityDependency

Technology-based Products

High-Techbased Services

Shift in Global Trade



Now look at some issues in MARKETING:

• Globalization requires and rewards best practices– How many of Nike’s 5’000 employees in the US are

working in production?– How much do Hong Kong’s traders get for marketing

mainland China’s exports?– In what sectors are most of the world’s 10 largest

companies in terms of sales?

Capacity to undertake market analysis is the key



Change demands change

EnvironmentalChange

Strategic Change

• rapid evolutions• hyper-competition• technological progress• ‘new’ economy

• dynamic strategic plans• managing change• technology improvements• ‘new’ managerial approach



They hatch and spread every-where, in the North and in the South.

In the past, big fish used to eat small fish

Now, fast fish eat slow fish.



So, why export market analysis?

• As just discussed…– trade is growing rapidly and is considered to be one of the most

important sources of economic growth for developing and transition countries

– efficient production is not sufficient anymore– successful firms/countries need to excel in marketing to identify the

best opportunities in foreign countries and distinguish themselves from competitors

• Market analysis is the first, necessary, step to formulate a coherent export strategy



Questions of our partners:

• National perspective: Positioning in international markets– Where is our competitive advantage? What are the most promising

markets for our exports? What should be the priorities for trade promotion?

• Trade policy perspective: Market Access– What are the trade barriers we face? What are the scenarios?

• Company perspective: Market intelligence – What are the latest market developments? Who are potential

business partners?



MAS Products and Services

. . . with training courses that quickly positions partners to use them.

Combining web-based tools focused on the needs of exporters . . . .

Market Access Map

Country Map

Product Map

TradeMap



ITC’s Market Analysis Tools

TradeMap

Product Map

Country Map

Market Access Map



http://www.intracen.org (click on countries )

Select your country here

http://www.intracen.org/



Wide range of analytical

and informationt

ools



Country Map - applications:

• Strategy design and export diversification:– Viet Nam, Senegal, UAE, Mongolia, Malaysia

• Promotion of South-South trade:– Exports of SADC and SACU

• Investment targeting:– Egypt and selected other African countries

• Assessment of trade performance: – LDCs

• Global competitiveness assessment:– World Economic Forum



The Global Competitiveness

Report 2001 – 2002

World Economic Forum



Our Tools Support Analysis At Four Levels

Country Map

Market Access Map

TradeMap

Product Map



TradeMap login page

username

password



TradeMap – Selection menu

Imports or

Exports

Country/Region selection

Partner country selection

Product Selection



World Importers of Dates

Tariff and Non-Tariff Barriers

Unit Value

Global market share

Countries

Quantity

Growth rate

Value



Access barriers to Morocco’s date market

Tariff Barriers

Non-Tariff Measures



Trinidad and Tobago’s Exports

Scan the export portfolio of a country



TradeMap

Product MapMarket Access Map

Country Map




Product Map:

• Presenting on a single Web site extensive trade data and market intelligence specifically designed for firms active in international trade.



Learn and apply the trade practices

Learn and apply the trade practices

Product Map

Define the product to trade and its uses

Define the product to trade and its uses

Quantitative AnalysisMarket positioning tools

Analyze the market Analyze the market Qualitative AnalysisMarket Intelligence Tools

Go in-depth: Find out more on the market

Go in-depth: Find out more on the market Initial commercial links

Networking tools

Get the businesscontacts

Get the businesscontacts



Agricultural machinery Animal feed Art, collection, decoration and cultural goods

Automotive components and accessories

Beverages Carpets and wall covering Cellulose derivatives and specialtiesCereals and cereal products Chemicals Cleansing and polishing preparations Clocks and watches Clothing and accessories Cocoa and cocoa products Coffee and coffee products Colouring substances Construction materials Cut flowers and ornamental plants Dairy products Electrical machinery and equipment Electronic equipment and components Engines and motors Fertilizers and plant protection products

Fishery products Food ingredients

Footwear Fragrances and flavours Fruit and vegetable juices Fruit and vegetables Furniture and components Glass and glass productsGums, resins and extracts Hand tools Hides, skins, furskins and leather Honey and apicultural products Household and furnishing textiles Household utensils and appliances Image and sound equipment and accessories

Industrial machinery and equipment Lamps, lighting and visual signaling equipment

Leather products Live animals Machine tools Measuring, checking and precision instruments

Meat and animal products Medicinal plants Metal and metal products Mineral and mineral products Medical and laboratory equipment and instruments

Musical Instruments Nuts Oilseeds and products Optical and precision instruments, spectacles and glasses

Packaging materials Paper and printing Perfumery, cosmetics and toiletries Pets, pet food and accessories Pharmaceutical and medicaments Photo - cinematographic film Plastics and plastic products Precious, semi-precious stones and jewellery

Rubber and rubber products Specialty Food Products Spices and culinary herbs Sports wear, sports and leisure goods Stationery, office machine and supplies Sugar, molasses and sugar confectionery

Tea and tea products Telecommunications equipment Textile fibres, fabrics and specialty textiles

Toys and games Transport equipment Wood and wood products

Footwear

Clothing

Fruit and vegetables

Wood products

Coffee products

Automotive components

Plastic products



Published market

research, links to information sources and to

ITC’s trade inquiry service

Market Intelligence

• World trade flows

• Best performing countries

• Best performing product segments

Market Intelligence

Networking facilities

Create company

storefronts & identify

business contacts



Market Access Map

TradeMapCountry Map

Product Map




http://www.macmap.org

MAcMap Homepage

Type your username,

password and click on ‘login’

Guatemala

Australia

Bulgaria

Canada

Hong Kong

Israel

Japan

Korea, Rep.

Mongolia

New Zealand

Romania

Singapore

Turkey

Swaziland

Taiwan

Korea, Dem. Rep.

Algeria

Egypt

Lebanon

Morocco

Syria

Tunisia

Micronesia

Armenia

Azerbaijan

Belarus

Bosnia

China

Iran

IraqLibya

Moldova

Palau

Russia

Saudi ArabiaTajikistan

Turkmenistan Ukraine

Vietnam

Yemen

Uzbekistan

Marshall Isl.

Oman

Nauru

Albania

Brazil

BruneiIvory Coast

CroatiaGeorgia

Guyana

JordanKazakhstan

Malaysia

Mali

Namibia

Pakistan

ParaguayPhilippines

Qatar

St. Kitts

South Africa

Sri Lanka

Uruguay

India

Dominican Rep.

Kuwait

Laos

Afghanistan Nepal

Bhutan

CambodiaMaldives

Myanmar

Bangladesh

Bahamas

Cape Verde

Comoros

Congo Dem.Rep.

Eq. Guinea

Eritrea

Ethiopia

Kiribati

Liberia

Samoa

Seychelles

Somalia

Sudan

TongaTuvalu

Vanuatu

Sao Tome

Antigua

Belize

Benin

Botswana

Burkina Faso

Burundi

Cameroon

Barbados

Ctrl. Afr. Rep.

Chad

Congo

Djibouti

Dominica

Fiji

Gabon

Gambia

Ghana Grenada

Guinea

Guinea-BissauHaiti

Jamaica

Kenya

Lesotho

Madagascar

Malawi

Mauritania

Mauritius

Mozambique

NigeriaPapua

St. Lucia

St. Vincent

Sierra Leone

Tanzania

Togo

Trinidad

Uganda

Zambia

Zimbabwe

M.F.N.W.T.O.

G.S.P.

Andean Group

A.C.P.

C.A.C.M.

L.D.C.

Euromed

E.F.T.A.

Rwanda

Angola

E.E.A.

Bermuda

Senegal

Niger

Yugoslavia

Macedonia

Suriname

East Timor

Solomon Isl.

Greenland

Montserrat

ArubaAnguilla

Gibraltar

Niue

Tokelau

Cook Isl.

Costa RicaNicaragua

HondurasEl Salvador

Panama

Norway

Liechtenstein

Iceland

SwitzerlandPeru

Bolivia

VenezuelaEcuador

Colombia

Macao

Kyrgyzstan

Argentina

Bahrain

Cuba

Indonesia

Mexico

ThailandChile

U.A.E

U.S.

Andorra

Palestine

CountriesFighting Drugs

Bilateral

M.F.N.

European trade policy – preferential agreements



General features of MacMap

• WIDE GEOGRAPHICAL COVERAGE: tariffs applied by 169 countries to the products exported by over 200 countries and territories.

• WIDE COVERAGE OF INSTRUMENTS: Covers: ad-valorem tariffs; specific tariffs; tariff quotas; and antidumping duties

• PREFERENCES: Covers most bilateral and regional agreements. Rules of Origin and Certificates of origin are also included for most agreements.

• ANALYTICAL FLEXIBILITY: Permits any analysis: by region, by economic sector or by measure



MAS Products and Services

. . . with training courses that quickly positions partners to use them.

Combining web-based tools focused on the needs of exporters . . . .

Market Access Map

Country Map

Product Map

TradeMap



Our vision:

to build the capacity of policy makers

and negotiators along with the business community in all countries to be able to

use these services effectively.



Some questions for the next few days...

• How can I use the market analysis tools to think about trade development strategically?

• How do changes in the trade environment affect my country's / enterprise's positioning?

• What are the public and private sector institutions that need to be involved?

• Can I develop a quick strategic outline for a product / sector? – What are the main issues for developing a successful export strategy

in my product / sector / country?

Introduction to ITC and Market Analysis Tools

Documents

Transcript of Introduction to ITC and Market Analysis Tools