International business introductionFlat or multidomestic?

Standardization

"containers" by Rafael Edwards is licensed under CC BY-NC

Global efficiency

Adaptation

Local responsiveness"BLASTS!" by KatieThebeau is licensed under CC BY

International business introductionFlat or multidomestic?

The CAGE frameworkCultural differences• Language, Etnicity, Religion, Work systems, Tradition,

Values, social norms + dispositions, etc.

Administrative differences • Colonial ties, Trade agreements, Currency, Legal

system, Gov. policies, Political hostility, Visa and work permit req.

Geographical differences• Physical distance, Common land border, Time zones,

Climate, Landlockedness, Transportation, Communication

Economic differences• Per capita income, Cost of labor, Availability of human

resources, Organizational capabilities, Economic size, etc.

International business introductionNot flat but flattening