1. Introduction to Heroku Scale your Custom & Customer facing apps John Stevenson Developer Evangelist Salesforce @jr0cket

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Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. 3. Heroku isAn elastic, multi-language, multi-framework, Platform as a Service 4. Heroku as part of the Salesforce Platform 5. The Heroku Story Founded in 2007 Enabling startups become successful A focus on high quality platform cloud service for developersAcquired by Salesforce in 2010 Supporting innovation in the enterprise Extending possibilities within the Salesforce platform 6. Comparing Force.com & Heroku Force.comHeroku- An instantly available app- Build your custom apps & deploy them using Git- Configurable with Clicks, extend with Apex, integration with APIs- Create apps with a range of languages & databases-Leveraging Database.com All running in the CloudAll running in the Cloud 7. Different responsibilities, different constraints Force.comHerokuManaged applicationManage your choice of application framework-Force.com updates 3 times per yearWork within Governor limits- Rails, Nodejs, Spring, etcElastic scalability - get all the resources you want, only when you want them 8. How Heroku is used High-volume sites / customer facing apps Campaigns / Marketing sites Mobile & API services Online services (flat hunting, digital galleries, file sharing, dating, education, etc) Supplementing physical events Sports events, Marathon races, etc.success.heroku.com 9. Case Study: Level Up Mobile payment processing Enabling people to buy essentials during Hurricane Sandy Deploy the app quickly with zero down-time Scale to manage thousands of payment partnersSupporting over 1 million customers processing over 3 million orderssuccess.heroku.com/levelup 10. Feeding Data into your Salesforce Org Create a single view of the business in Salesforce Eg. Match campaigns and marketing data to new & existing customers in your orgProcess high volues of data in different ways on Heroku and transalte into existing data in your Org Feed in data to your Org at a sustainable ratewww.heroku.com/1 11. Building apps with Heroku & Force.com Via Salesforce Canvas Embed services and functionality not suited to force.com into your org. Interact using JavaScript remotingVia Salesforce REST & SOAP APIs Pull & Push data between Force.com & Heroku applications Using your Salesforce Org as the canonical view of information 12. Heroku in more detail 13. Heroku first class languages Ruby, Node (JavaScript), Python & Java 14. Heroku gives youDeveloper driven deployment Deploy using Git version control, the most popular tool for developers git push heroku master 15. Heroku gives youInstant & continuous deployment Deploy changes at the speed of business changeWrite your application codeDeploy your code on HerokuVersion your code locally 16. Heroku gives youRepeatable & traceable deployment Code commits drive application releases Easily manage versions across multiple environments (dev, test, staging, production) 17. Heroku gives youActivity on the Heroku Dashboard 18. Heroku gives youDyno an abstraction over infrastructure A simplified definition of resources Runs one or more application processes Requires no patching or other maintenance a typical (virtual) server would need 19. Heroku For Developers 750 hours process time per month(31 days = 744 hours)Note: A Dyno on the Dev plan will sleep after 1 hour of no activity 20. Heroku gives youScale multiple processes web and background processes can scale at different levels 21. Heroku gives youElastic scaling of your applications Instantly deploy your app over multiple Dynos Scale down during quite periods to save costsScale applications instantlyScale down instantly to reduce costs 22. Heroku gives youCustomisable deployment large number of programming languages through open source buildpacks - buildpacks are available on Github 23. Heroku gives youOperations as a service 24x7 platform monitoring Automated patching Automated dyno management 24. Heroku gives you 25. Heroku gives youLogplex - unified logging system Diagnose problems fast with all relevant information 26. Heroku gives youFast Rollbacks Restore a previous version whilst you do root cause analysis 27. Heroku gives youLarge collection of addons Build your application faster with on-demand services 28. Heroku Postgres database as a service Powerful data storage on demand Irrespective of if you app is deployed on Heroku 29. Heroku Postgres Database as a Service 30. Addon: New Relic end 2 end analysis 31. Addon: HireFire auto-scaling 32. Git Push DeployGetting Started with Heroku 33. Setup your Heroku account 1) Create an account on Heroku 2) Download the Heroku Toolbelt 3) Create / Upload your public key heroku login Or check if you already have a key: 34. Whats in the Toolbelt? Heroku command line toolscreate | logs | ps | releases | run | addons | config | fork A Git client Foremanrun apps on your laptop as they would run on Heroku 35. 5 steps to deploy your first app on Heroku 1) Create you app (using build tools)2) Initialise a git repository for your project 3) Create your heroku app (heroku create) 4) Git Commit your files to the local repository 5) Git Push your app to heroku 36. 3 step continuous deployment on Heroku 1) Enhance you app using your development tools2) Git Commit your files to the local repository3) Git Push your app to Heroku 37. Creating live apps should be fastDemo: A really quick app 38. Technology used for Demo Building the application Yeoman to scaffold and application Grunt for project automation NodeJS to run the websiteDeployment Deployed as a node application on Heroku Code available at: https://github.com/jr0cket/df13-heroku-intro 39. Heroku Summary Deploy custom apps quickly and reliably Elastically scale your customer facing apps based on business value Use existing language experience of your development teams Feed valuable data into Salesforce Org & integrate with the services it provides 40. Try Heroku for yourself Learn more at:http://heroku.com/ Getting started with Heroku guides:http://devcenter.heroku.com/articles/quickstart