Introduction to Google Analytics

Caryn BrownBNI-COI

20 February 2014

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WHY SHOULD YOU WANT WEBSITE ANALYTICS?

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What Website Analytics Can Do For You:

• Collect Data• Transform the Data• Analyze the Data• Translate Insights• Measure ROI• Help Target Marketing Efforts• Inspire Website Redesign

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WHY SHOULD YOU USE GOOGLE ANALYTICS?

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HOW TO MAKE ANALYTICS WORK FOR YOU

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What You Need to Do:

1. Identify Website Goals – What You Want Your Website to Do for You

2. Set Performance Indicators – How Can You Tell if You Website is Doing What You Want

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What Analytics will Tell You:

1. Do your website visitors already know you?2. Are you bringing in potential customers?3. Does your social media presence work?4. Are visitors bailing from your homepage?5. Are they looking at the pages you want them

to look at to become customers?

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SO LET’S TAKE A LOOKGOOGLE.COM/ANALYTICS