Introduction to Enron Communications Distributor Marketing and Sales
description
Transcript of Introduction to Enron Communications Distributor Marketing and Sales
Introduction to Enron
Communications
DistributorMarketing and Sales Enron Communications, Inc.
Enron Communications
Enron Communications
Enron Communications Marketing & Sales
Channel Partner Marketing and Sales Support
Marketing Development Funds Program
Next Steps
Questions and Answers
Enron Communications
ePowered Marketing Objectives
Differentiate distribution partner services
Solidify distribution partner value to subscribers
Increase the demand and market opportunity for high bandwidth application services
Enron Communications
ePowerOnline
• Dedicated resources for ePowered Distributors
• Interactive training and product seminars
• Marketing tools and information
• Monthly program updates and information
Enron Communications
Enron Communications
Online Marketing
Tool Kit
ePowered Application Services
Marketing Tool Kits
Advertiser Marketing Tool Kit
FieldEvent/Seminar
Tool Kit
Telemarketing Tool Kit
Direct Marketing
Tool Kit
Enron Communications
On-line Marketing Tool Kit
Co-branded ad banners and logos
Easily accessible via Enron Communications’ web site @
www.enron.net/epoweronline
Enables you to promote ePowered Media Cast immediately with
emails, web site notifications, newsletters, etc.
Enron Communications
ePowered Mshow
• Offered regularly for ePowered Distributors
• Easily accessible from any browser
• Interactive presentation combines powerpoint, streaming media, and “real time” instructor feedback
• Archived presentations are available at www.enron.net/epoweronline
Enron Communications
Enron Communications
Enron Communications Service
Provider Starter Kit• Enron Communications
information
• Training and Sales CD
• Product information
• Target customer profile
• Partners information
Enron Communications
ePowerOnline-Getting Connected
• www.enron.net/epoweronline
• Your team lead creates user accounts and passwords
• login and get ePowered!!
Enron Communications
ePowerLocator
• Connects end-users to ePowered Distributors
• Creates fulfillment mechanism for ePowered marketing initiatives
• Provides qualified leads to ePowered Distributors
Enron Communications
Enron Communications
Funds available NOW to promote your ePowered product offering
Partnership between distribution partners, Enron Communications, and Cisco
ePowered marketing programs support sales and marketing efforts
Marketing Development Funds
Enron Communications
ECI provides launch package
Funds increase for each additional PoP
Distribution partners match total allocation
Marketing Development Funds
Enron Communications
Available funds are managed by distribution marketing group and Enron Communications
Jointly developed and approved marketing plan executed by distribution partners
Invoice and copy sent to Enron Communications for reimbursement
Funds are distributed and aged by distribution marketing group
MDF Tracking Process
Enron Communications
Example: MDF Application
Initial allocation $20 K
Matching funds $20 K
Available funds $40 K
Direct mail design and fulfillment $30K
City Search banner ad $10K
Banner development $ 0K(on-line marketing tool kit)
Enron Communications
Next Steps
• Experience ePowerOnline
• Attend an ePowered Mshow
• Create an ePowered Marketing Plan
• Execute on plan and ePower your subscribers!!