Introduction to effective social media marketing
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Presentation delivered by Caron Lyon from PCM creative to CIM Marketing and the Internet Effective social media marketing #CIMchat Mobile Phones on Silent
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Transcript of Introduction to effective social media marketing
Presentation delivered by Caron Lyon from PCM creative to CIM
Marketing and the InternetEffective social media marketing
#CIMchatMobile Phones on Silent
Presentation delivered by Caron Lyon from PCM creative to CIM
Social Media
Don’t add technology to the way you do things.
Change the way you do things when you know what the technology can do.
Presentation delivered by Caron Lyon from PCM creative to CIM
Business Benefits
Cost effective web updates
Greater control of your web content
Boosted organic Goggle listings
Cost reduction on printed materials
Eco-friendly
Presentation delivered by Caron Lyon from PCM creative to CIM
Print on Demand
ISSUU
Presentation delivered by Caron Lyon from PCM creative to CIM
What can it do?
Greater access to your marketing materials
Greater reach for your marketing materials
Facilitates word of mouth sharing
Enables social sharing
Increase repeat business
Presentation delivered by Caron Lyon from PCM creative to CIM
What is it?
Social MediaSocial Networking
Web 2.0Enterprise 2.0
Social Web
3D WebRich Media
Presentation delivered by Caron Lyon from PCM creative to CIM
Social Media
The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis.
Presentation delivered by Caron Lyon from PCM creative to CIM
Web 2.0
Harnessing Collective Knowledge
Rich User Experience
More Channels of Communication
Presentation delivered by Caron Lyon from PCM creative to CIM
Common Craft
Social media in Plain English
Presentation delivered by Caron Lyon from PCM creative to CIM
Resource Availability
http://www.slideshare.net/pcmcreative
Presentation delivered by Caron Lyon from PCM creative to CIM
The 7 Roads of Social Media1. Generate new leads? 2. Provide customer service? 3. Improve customer retention? 4. Increase your knowledge? 5. Align with your competitors? 6. Establish your authority as an expert?7. Do business more productively?
Presentation delivered by Caron Lyon from PCM creative to CIM
Social Networking
1. Generate new leads? 2. Establish your authority as an expert?3. Do business more productively?
Presentation delivered by Caron Lyon from PCM creative to CIM
Information from crunchbase
More than 40 million status updates each day 50% of our active users log on to Facebook in any given day Official statistic from Facebook
Presentation delivered by Caron Lyon from PCM creative to CIM
Facebook• Status Updates• Groups• Fan Pages• Forum discussions• Notice Boards / Wall• Digi gifts• RSS Feeds• PPC targeted advertising• Video
Presentation delivered by Caron Lyon from PCM creative to CIM
6 Scotland Arts Groups – Nov 20081,623 members
Facebook Groups
1141
1119
140
414
193
532
August 20093,539 members
Presentation delivered by Caron Lyon from PCM creative to CIM
Niche Targeting
Creative Industries and converging technologies• Facebook group created• 11 Facebook groups targeted2008 Facebook potential audience – 63,3852009 Facebook potential audience – 208,573
www.shifthappens.ning.com
Shift Happens
Presentation delivered by Caron Lyon from PCM creative to CIM
Global BusinessTwo-thirds of the world’s Internet population visit social networkingor blogging sites, accounting for almost 10% of all internet time.
Nielsen report “Global Faces and Networked Places.”
Presentation delivered by Caron Lyon from PCM creative to CIM
The current buzz
• Facebook • Twitter • YouTube • Delicious • Digg • Linkedin • Flickr
Image Draw the Line
Presentation delivered by Caron Lyon from PCM creative to CIM
What makes you different?
Identity
Brand
Personality
Product
Philosophy
Ethics
Presentation delivered by Caron Lyon from PCM creative to CIM
Digital FootprintWeb Site/Blog
TwitterYouTube
Flickr12 seconds
QikFreindfeed
VimeoBlip.tv
Audioboo
Presentation delivered by Caron Lyon from PCM creative to CIM
Digital FootprintI am a social media mongrel, creating content in all flavours. Between taking photographs, shooting video and blogging. I am often found consulting anyone brave enough to enter this fast flowing new media world.
I am based in the UK but will travel anywhere.
You can follow me on Twitter at: twitter.com/documentallyAnd my website is OurManInside.com
Presentation delivered by Caron Lyon from PCM creative to CIM
• Arrive• Listen• Ask• Provide• Advise
The 5 steps
Presentation delivered by Caron Lyon from PCM creative to CIM
Be curious
Presentation delivered by Caron Lyon from PCM creative to CIM
Making it Work
Make the web part of your process.
Schedule social media time
Start small.
Pick your platforms.
Presentation delivered by Caron Lyon from PCM creative to CIM
All roads lead home
Audience
Agents
Clients
Funders, Investors
Customers
Stakeholders
Staff, Team, Employees
SuppliersPress
Presentation delivered by Caron Lyon from PCM creative to CIM
Resource Availability
http://www.slideshare.net/pcmcreative
Presentation delivered by Caron Lyon from PCM creative to CIM
Questions
Presentation delivered by Caron Lyon from PCM creative to CIM
Online Tools & Services
Presentation delivered by Caron Lyon from PCM creative to CIM
Voice to Text
Presentation delivered by Caron Lyon from PCM creative to CIM
Mobile Media
Presentation delivered by Caron Lyon from PCM creative to CIM
Stay Connected
3G smart phone
JOIKUSPOT premium
Notebook PC or Mac
Presentation delivered by Caron Lyon from PCM creative to CIM
Old Media meets New Media
QR codes
QR code to Hoipolloi.org.uk
QR code to… Equity's New Media booklet
Where to start creating yourown QR codes message
Presentation delivered by Caron Lyon from PCM creative to CIM
Contact me
www.pcmcreative.co.uk
