Introduction to e-BusinessChapter 1

Learning outcomes

• Define the meaning and scope of e-business and e-commerce and their different elements

• Identify the main reasons for adoption of e-commerce and e-business, and barriers that may restrict the process

• Define the Internet as a communications medium for consumers and businesses

• Identify the business challenges of introducing e-business and e-commerce to an organization.

1/2/2012

Examples

1/2/2012

Examples

1/2/2012

Examples

1/2/2012

Examples

1/2/2012

What is e-Business?

Definition by IBM and Chaffey (2009)

The transformation of key business processes through the use of Internet technologies

The transformation of key business processes through the use of Internet technologies

Business concept : strategy and operationsBusiness concept : strategy and operations

Business description: business that mainly operate online

Business description: business that mainly operate online

All electronically mediated information exchanges, both within an organization and with external

stakeholders supporting the range of business processes

All electronically mediated information exchanges, both within an organization and with external

stakeholders supporting the range of business processes

1/2/2012

What is e-Business?

Stakeholders – internal users, supplier, vendor, distributor, customers , etc.

Business processes involved: purchase raw material, marketing, planning, stock checking, ordering, delivery, and many more.

1/2/2012

What is e-Commerce?

Definition by Chaffey(2009)

All electronically mediated information exchanges between an organization and its external

stakeholders

All electronically mediated information exchanges between an organization and its external

stakeholders

Buy sideBuy side

Sell sideSell side

E-commerce transactions between a purchasing organization, its suppliers and partner

E-commerce transactions between a supplier Organization and its customers

1/2/2012

What is e-Commerce?

1/2/2012

e-Business vs e-Commerce

1/2/2012

Drivers of consumer Internet adoption

Content

Customization

Community

Convenience

Choice

Cost reduction

1/2/2012

Barriers of consumer Internet adoption

No perceived benefit

Lack of trust

Security problems

Lack of skills

Cost

1/2/2012

Drivers of e-Business adoption

Cost efficiency increasing speed to get supplies increasing speed to deliver products reduced sales and purchasing costs reduced operating costs

CompetitivenessCustomer demand improving the range and quality of products & services offeredAvoid losing market share

1/2/2012

Drivers of e-Business adoption

1/2/2012

Barriers for e-Business adoption

1/2/2012

Internet Technology as a communication tool

1/2/2012

Internet Technology as a communication tool

1/2/2012

E-Business Challenges

Read this articles and we will discuss it in the next class.

http://www.intel.com/intelpress/chapter-book3.pdf

http://www.ifp.uni-stuttgart.de/publications/phowo01/Reiss.pdf

http://www.worldscibooks.com/etextbook/7097/7097_chap01.pdf

1/2/2012

Summary

Electronic Business – refers to how technology can benefit all internal processes and interactions with third parties.

There are many drivers and barriers that trigger people to move towards this direction or the opposite.

The success of the transformation requires clearly defined objectives, right culture for change, e-Business skills, partnership or networking, and organization structure and infrastructure.

1/2/2012

Activity 1

Instruction: Answer all the questions below, work in a group of 4.

1. Define e-Business and e-Commerce. What are the differences?

2. Identify three possible drivers for an offline flower shop to consider e-Business.

3. Identify the possible barriers for customers to shop groceries online.

4. Choose ONE article from slide 18, read it and outline the main challenges in e-Business. Elaborate your answer based on your understanding.

1/2/2012

References

Chaffey, D., (2007, 2009), E-Business and e-Commerce Management, 3rd and 4th Edition, Prentice Hall

Google Image, http://www.google.com accessed on 11 April 2011.

1/2/2012

Please insert your own text

Please insert your own text

Please insert your own text

Please insert TitlePlease insert sub-title

1

2

3

Please insert your own text

Please insert your own text

Please insert your own text...

Please insert your own text...

Please insert your own text...

Please insert your own text...

Please insert TitlePlease insert sub-title

Text

Text

TextText

Your own text

Your own text

Your own text

Please insert TitlePlease insert sub-title

Text Text

Text

Text Your own text

Your own text

Your own text

Please insert TitlePlease insert sub-title

Text

Text

Text

Text

Text

Text

Text

Please insert TitlePlease insert sub-title

Text

Your own text

Your own text

Your own text

Text Text

Please insert TitlePlease insert sub-title

Product C

Product B

Product B

Product C

Product A

Product A

Please insert TitlePlease insert sub-title

01 02 03 04 05 06 07 08 091

2

3

4

5

6

7

8

9

10Your own text

Ad

d T

ext

Please insert TitlePlease insert sub-title

Thank you !

Thank You

Kingsoft OfficeMake Presentation much more fun