Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.
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Transcript of Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.
![Page 1: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/1.jpg)
Introduction to Downtown Radio and Cool FM
![Page 2: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/2.jpg)
Transmission AreaPopulation: 1,442,000 adults
![Page 3: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/3.jpg)
All Com
mer
cial R
adio
Downt
own
& Coo
l
97.4
Coo
l FM*
Downt
own
Radio
U105*
Citybe
at 9
6.7/
102.
5FM*
Class
ic FM
talkS
PORT
**Q10
2.9F
M/Q
97.2
FM/Q
101.
2FM* 2
**Q10
0.5(
Five
FM)*
**Q10
7(Se
ven
FM)* 2
**Q10
6(Six FM
)*
Absolut
e Rad
io N
ationa
l
Any B
BC Rad
io
Rad
io U
lster
BBC Rad
io 1
Rad
io 2
Rad
io FIV
E LIVE
Rad
io 4
Rad
io 3
908
588
386
247178 136 105 85 76
17 14 11 5
916
520
348
195 172103
22
Source: Rajar 2012 Q2 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
**Based on 12 month data on individual TSA’s
Commercial BBC
All Radio ProvincewideWeekly reach
![Page 4: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/4.jpg)
Cool F
M*
Downt
own
Radio
*U10
5
*City
Bea
t
**Q10
2/Q97
/Q10
1.2
**Q10
0.5
(Five
FM)
**Q10
7 (S
even
FM)2
**Q10
6 (S
ix FM
)
Class
ic FM
talkS
PORT
Absolut
e Rad
io
386
247
178
136
76
17 14 11
10585
5
Source: Rajar 2012 Q2Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
**Based on 12 month data on individual TSA’s
Local National
Commercial Radio ProvincewideWeekly Reach
![Page 5: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/5.jpg)
1% 1% 0% 5%
20%
7%
39%
26%
**Q100.5 (Five FM)
**Q106 (Six FM)
**Q107 (Seven FM)
*Q102/97.2/101.2
*U105
City Beat*
Cool FM*
Downtown Radio
Commercial Radio Provincewide: Market Share
65%
Source: Rajar 2012 Q2Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
**Based on 12 month data on individual TSA’sTotal Hours Listened
![Page 6: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/6.jpg)
All adults
Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE
41 39 4259
48 48 42
2339 43
Weekly Reach % 4 Weekly Reach %
58 57 59
78
66 6659
35
5560
Downtown and Cool FM combined1 and 4 week reach %
RAJAR 2012 Q2 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM
![Page 7: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/7.jpg)
Downtown and Cool FM combinedWeekly Reach
RAJAR 2012 Q2 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM
ALL ADULTS 15+ 588,000ALL MEN 277,000
ALL WOMEN 313,00015 – 24 141,00025 – 34 122,00035 – 44 118,00045 – 54 101,00055+ 107,000ABC1 257,000C2DE 330,000
![Page 8: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/8.jpg)
Transmission AreaPopulation: 986,000 adults – 68% of total area
![Page 9: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/9.jpg)
9%
5%
14%
19%
41%
12%
**Q106(Six FM)
**Q107(Seven FM)
*City Beat
*U105
Cool FM
Downtown Radio
Local Commercial Radio Cool FM AreaMarket Share
60%
Total Hours ListenedSource: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA. Stations marked with an
asterisk do not cover the whole of this Total Survey Area **12 Month stations, individual TSA
![Page 10: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/10.jpg)
Cool F
M
*U10
5
*City
Bea
t
Downt
own
Radio
**Q10
7(Se
ven
FM)
**Q10
6 (S
ix FM
)2
Class
ic FM
talkS
port
Absolut
e Rad
io
Radio U
lster
BBC Rad
io 1
BBC Rad
io 2
Five
Live
BBC Rad
io 3
386
178
136115
14 11
9162
4
368
200
156123
16
Source: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA. Stations marked with an asterisk do not cover the whole of this Total Survey Area
**12 Month stations, individual TSA
Cool FM TSAWeekly Reach
Local National BBC
![Page 11: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/11.jpg)
All adults
Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE
39 40 38
7259
5135
7
38 40
Weekly Reach 4 Weekly Reach
56 58 54
90
7869
51
12
55 57
Cool FM 1 and 4 week reach %
Source: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA
![Page 12: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/12.jpg)
ALL ADULTS 15+ 386,000ALL MEN 192,000
ALL WOMEN 194,00015 – 24 120,00025 – 34 103,00035 – 44 82,00045 – 54 58,00055+ 22,000ABC1 188,000C2DE 298,000
Cool FMWeekly Reach
Source: RAJAR 2012 Q2 Base: 97.4 Cool FM TSA
![Page 13: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/13.jpg)
Transmission AreaPopulation: 1,442,000 adults
![Page 14: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/14.jpg)
Cool F
M*
Downt
own
Radio
*U10
5
*City
Bea
t
**Q10
2/Q97
/Q10
1.2
**Q10
0.5
(Five
FM)
**Q10
7 (S
even
FM)2
**Q10
6 (S
ix FM
)
Class
ic FM
talkS
PORT
Absolut
e Rad
io
386
247
178
136
76
17 14 11
10585
5
Source: Rajar 2012 Q2Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.
**Based on 12 month data on individual TSA’s
Local National
Commercial Radio ProvincewideWeekly Reach
![Page 15: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/15.jpg)
All adults
Men Women 15-24 25-34 35-44 45-54 55+ ABC1 C2DE
17 1519
12 11
20 21 19
12
21
Weekly Reach 4 Weekly Reach
2724
29
2119
31 3229
20
23
Downtown Radio1 and 4 week reach %
RAJAR 2012 Q2 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM
![Page 16: Introduction to Downtown Radio and Cool FM. Transmission Area Population: 1,442,000 adults.](https://reader035.fdocuments.in/reader035/viewer/2022062303/551bc41f550346b4588b4ca7/html5/thumbnails/16.jpg)
RAJAR 2012 Q2 Downtown Radio TSATotal Downtown consists of Downtown Radio and 97.4 Cool FM
ALL ADULTS 15+ 247,000ALL MEN 107,000
ALL WOMEN 139,00015 – 24 30,00025 – 34 28,00035 – 44 48,00045 – 54 51,00055+ 89,000ABC1 83,000C2DE 163,000
Downtown FMWeekly Reach