Introduction to ColorPertemuan 1 s.d 2

Matakuliah : U0094/Color TheoryTahun : 2008

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Color is a property of lights

The degree of lightness & darkness make differences of an object from its environment.

It shows an natural (original color) or dramatic (pigment color) effect.

Color is an important part (its attributes, dimensions, harmonies, & phenomena) of the artist’s, architect’s, & designer’s knowledge.

Color effects the viewer’s attitudes & responses to objects, visual messages, & environments. Through colors, viewer response can be manipulated & directed.

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As a Graphic Designer, color is 1 of the communication basic. Using a good & right color helps to deliver the message to costumer.

“To create a combination of hue, tints, and shades is a main purpose of learning

this class.”

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Learning color means play with:1. Rhythm, Gradation

a linear sequence from one to other colors.

2. Contrast an opposite colors that has an

equal tone.

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3. Accent a different color in a group of one or

similar colors.

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Light : Red, Green, Blue (RGB)ex: monitor, screen, etc

Pigment : Red, Yellow, Blue (RYB)

ex: poster color, water color, pencil color, marker, etc

COLOR

Primary colorsSecondary colorsTertiary colors

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primary colors

hues that are considered absolute or completely pure ‘cause they can't be obtained by mixing

red, yellow, blue

secondary colors

Green

Orange

R

Purple

Y B

the result of a combination of any 2 pigment primaries in equal proportions

red-blue = purple

red-yellow = orange

yellow-blue = green

Red

Yellow

Blue

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tertiary colors

the result of a combination of any pigment primary & secondary in equal proportions

red-orange

orange-yellow

yellow-green

green-blue

purple-blue

red-purple

GreenBlue

RedOrange

PurpleBlue

R

Y B

O P

G

RedPurple

OrangeYellow

YellowGreen

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Color Wheel

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Color Vocabulary

subtractive colors

spectrum color

additive color

subtractive color

hue

chroma | saturation = intensity of hue

value

additive colors

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achromatic color

chromatic color

monochromatic

polychromatic

vivid color

light color

dull color

analogous color

complementary color

split complementary color

tint

tone

shade

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analogous color

complementary color

split complementary color

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Three basic elements are required for an appreciation of color:

a light source, an object, & a viewer.