Introduction to Chinese Social Media
10
© LAT Multilingual, V1.0 An Introduction to Chinese Social Media Presented by: Lesley Ning 26 November 2013
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Transcript of Introduction to Chinese Social Media
© LAT Multilingual, V1.0
An Introduction to Chinese Social Media
Presented by: Lesley Ning26 November 2013
Page 2 of 10© LAT Multilingual, V1.0
The Great Firewall in China
China has the largest internet population in the
world and this number is growing fast
The Chinese marketplace is moving online
Some Facts...
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597 million active social network
users; 420 million mobile internet
users
Most of Chinese social media
users are young, middle-income,
well-educated urban Chinese
56% are male, on average 25
years old, and spend 46 minutes
each day visiting social sites
The Users
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Chinese Social Media Platforms
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Key Platforms
SinaWeibo
WeChat QQ Youku Taobao
Micro-blogging site
Micro-messaging app
Social networking site
Video sharing site
E-commerce site
500 million registered users
400 million users
712 million users
300 million users
500 millionregistered users
Tier 1 & 2 cities
Tier 1 & 2 cities
Tier 3 & 4 cities
All All
Link Link Link Link Link
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Case Study: Weibo
WeiboPorsche Centre Vancouver
WeiboTourism Vancouver
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WeChat Campaign Study: Starbucks “Songs for your Mood”
Starbucks WeChat QR Code
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Connecting with Chinese Consumers Through Social Media
http://bit.ly/1a3vTxf
Luxury Brands on Chinese Social Media http://bit.ly/1a3vTxf
Great Performance on Sina Weibo: 3 Case Studies
http://bit.ly/17T2CXH
5 Tips for Building Your Chinese Brand Identity http://bit.ly/1aSLfXx
Get Social on Chinese Mobile Apps http://bit.ly/HX1JRf
Getting the Chinese Vote: A Politician’s Guide to Building
Relationships http://bit.ly/1cmBrSc
Resources
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More Examples of Popular Accounts on Chinese Social Media
GAP – Tmall Store Jack & Jones – Tmall Store Nutrilon – Tmall Store Casio – Tmall Store Nikon – Youku Channel Infinity – Youku Channel Hermes - Youku Channel Piaget – Youku Channel
MCL Motor Cars,Vancouver Yyoga, Richmond Hilton Hotel, San Francisco Science World, Vancouver Tourism BC, BC Star Alliance, worldwide Starbucks, China DeBeers Jewellery, China
Page 10 of 10© LAT Multilingual, V1.0
Thank you!
Lesley Ning
T: 604.736.3833, ext 105
: @Lesley_LAT
Click here to learn more about Multilingual Social Media
