Introduction to Case Method
Transcript of Introduction to Case Method
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Introduction to Case Method
With a Case study
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The Case Method
It refers to the use of cases aseducational vehicles to give studentsan opportunity to put themselves in
the decision makers or problemsolvers shoes.
In medical analogy the case method
is like providing the corpse to thestudents to practice on.
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In the case method the student gainsan opportunity to develop analytical
and planning skills, through:Repeated personal analysis
Discussions with others
Definition of the problemIdentification of alternatives
Statement of objectives and decision
criteria Choice of action and plan of
implementation
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What is a Case?
A case reflects a slice of real life
This slice can never replicate the100% of the business situation and
scenarioIt enables discussing the businessreality in a class room setting
The purpose is to sharpen theanalytical abilities and executive
judgement
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A Case can be defined as
A case typically is a record of abusiness issue which actually has
been faced by business executives,together with surrounding facts,opinions and prejudices, upon which
executive decisions had to depend.
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A good case is the vehicle by which achunk of reality is brought into the
classroom to be worked over by the classand the instructor.
A good case must enable a passionate
debate.
A good case provides data andinformation in a manner which could
facilitate students to either understand abusiness concept or support theirarguments with the help of facts.
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Types of Cases
Success or Failure Stories
Issue Identification Cases
Functional Strategy CasesComprehensive Cases
Caselets
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Success or Failure Stories
A three to four page case sharing asuccess or failure story
This can be on a new recruitment
policy, new incentives for the HumanResources or introduction of a newproduct
The purpose is to identify thereasons for failure or success
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Issue Identification Cases
These cases are written in a mannerwhich can help the students toidentify the issues being faced by an
organization
The length of such cases may be 5 to20 pages
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Functional Strategy Cases
These cases provide a comprehensiveview of a specific function likeMarketing, Human Resources,
Operations Management, etc.
These cases offer opportunity toidentify and evaluate alternative
strategies available
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Comprehensive Cases
These cover overall growth strategies,mergers and acquisitions,performance of a firm over the years,
leadership and vision of anorganization
The contexts of such cases are the
jobs and challenges of aCEO/president/project director etc.
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Caselets
The maximum length of a caselet is
not more than two pages
Caselets are written in a mannerwhich reflects the dilemmas or
conflicts which a decision maker maybe facing
Being short, the students can read
these cases in a few minutes andthen participate in a lively andmeaningful debate
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Format
1. INTRODUCTION
2. KEY PERSONS INVOLVED
3. ISSUE IDENTIFICATION
4. ANALYSIS
SWOT STRENGTH
WEAKNESS
OPPORTUNITY
THREAT{also area specific analysis can be done e.g. grid study inHR,PERT,CPM, Ratio analysis (DuPont), and otherstatistical tools as per requirement}
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Format
5. KEY PRINCIPLE /RULE/LAW INVOLVED
6. PROBLEM IDENTIFICATION
7. ATERNATE SOLUTIONS
8. SUGGESTIONS
9. CONCLUSION