Introduction to Authintic
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driving revenue from social data™
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Transcript of Introduction to Authintic
driving revenue from social data™
Shoppers today expect relevant, personalized content from retailers they trust.Mass messages in direct channels lead to lost sales and unhappy customers when they miss the mark, especially when competitors are personalizing content to those same people.
mass messages?crm site
“The best advertising is relevant, personalized, and anticipated.”
“It’s like an arms race to hire statisticians nowadays.”
Retail executives are expected to get and use permission data to drive revenue.Here’s the challenge: the brand costs of scraped data are climbing as privacy laws tighten and consumers are feeling creeped on. And historical data is often inaccurate and incomplete.
Andreas Weigend Chief Scientist, Amazon
Seth GodinAuthor, Permission Marketing
personalized content
social data
The best data is private social data. It requires consumer permission. Social media isn’t strong in last-click sales attribution since fans are in a cold buying state. Does that mean social can’t drive sales? Far from it. Fans are open to brand messages and will share some personal data with brands they trust.
With user permission you can get their email address, interests, friends list and more. Now you own the data and can reach each person directly, outside social, with content they care about.
social commerce?
crm site
Authintic’s technology enables retailers to get and use social data for personalized communications that drive revenue.Authintic Bridge™ is a web app that pulls social permission data from lightweight interactions and delivers it to you as a usable file or ties directly into your CRM database. It adds new customer records and enhances existing ones with valuable identity data.
Authintic Recommend™ is a standalone, integration-free web app that delivers personalized content from social permission data directly to your customers on any device.
crm site
Conversions increase with personalization. The ROI of personalization from social data can be measured using two existing marketing KPIs: additional customer records and higher conversions from enhanced records.
For instance, if you value your email records at $5 each and 10,000 new people auth-in then you’ve added $50,000 to your database. Purchase conversions from enhanced data with your existing records can also be easily measured. Payback is measured in months, not years.
Want more? Tapping into social graphs to amplify homophily and network contagion, and to identify your true influentials, adds even more directly attributable sales.
permission data
batch & blastsegmentation
behavioral targeting
social graph marketing
conversions
Christopher BerryCo-Founder, Chief Science [email protected]
Andrew CherwenkaCo-Founder, [email protected]
New York City 902 Broadway, 4th Flr, New York, NY 10010 Toronto 10 Dundas St East, Suite 502, Toronto ON, M5B 2G9
1.888.743.0021 www.authintic.com
