Symfony2 for legacy app rejuvenation: the eZ Publish case study
Introduction to App Publish
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Transcript of Introduction to App Publish
![Page 1: Introduction to App Publish](https://reader034.fdocuments.in/reader034/viewer/2022042606/54bb6c7c4a795998568b45c7/html5/thumbnails/1.jpg)
Ujjwal Kabra 4 April 2013
Introduction to InMobi App Publish Simplifying App Distribution for Android Developers
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About me • Joined InMobi in June 2009 • In Bangalore • Engineering & Product • Involved with App Publish for the last
year
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Agenda
‣ Why are alternate App Stores important?
‣ Challenges in distributing through alternate app Stores
‣ How does App Publish solve these challenges?
‣ Demo
‣ Questions
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Advanced users are looking at alternate sources
Poor local / regional support
Not available on all devices
Why look beyond Google Play?
User mindshare - 800k apps competing for attention
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Alternate App Stores… How Many?
5
200+ Android App Stores!
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Closed Doors – No direct developer programs
Complex Laws & Agreements
Increasing Efforts / Low ROI
What are the challenges in publishing to alternate app
stores?
Reporting & Settlements
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How App
Publish Works
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What App Publish does
Android Apps (or widgets, wallpapers, utilities)
App Publish – what we do for developers
Alternative App Channels (Independent, Operator, OEM)
Downloads
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What App Publish does
Android Apps
The App Publish Difference
App Stores
NORMAL APP SUBMISSIONS PROCESS (different for each store)
Single platform lets you submit to multiple stores at the same time
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Marketing translations across all required languages
Automated Image Manipulations to satisfy 100s of Image
requirements
Single portal makes submission management easier
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The
best
par
t is
…
.. single dashboard to check reports & settlements
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App Publish Demo
![Page 13: Introduction to App Publish](https://reader034.fdocuments.in/reader034/viewer/2022042606/54bb6c7c4a795998568b45c7/html5/thumbnails/13.jpg)
1. Intense competition in Google Play, App Publish changes this
2. FREE to use NO SDK and all downloads deliver a $ value to Developer
3. Global reach, access to over 300m Android users in over 150 other stores
4. Estimating over 1b downloads to target with reduce competition
4 Reasons for Developers to use App Publish
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Questions?
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Ujjwal Kabra Product Manager
www.inmobi.com/app-publish
facebook.com/inmobi
twitter.com/inmobi
Thank you.