introduction page.docx

8/17/2019 introduction page.docx

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A PROJECT REPORT ON

“A COMPARATIVE STUDY ON HUL VS P&G – BUSINESS AND

MARKETING STRATEGIES”

SUBMITTED BY

SHETTY KISHAN MANJUNATH

ROLL NO. 5054

Marketing

BATCH 2014201!

TO

UNIVERSITY OF MUMBAI

"OR THE DE#REE O"

THE MASTERS O" MANA#EMENT STUDIES

UNDER THE #UIDANCE O"

Prof. A!" M#$%#"

S'r M V'()()#r#*# I$('! of M#$#+,$ S!%'( & R(#r-

$ADALA %$EST&' MUMBAI ( 400 0)1


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CERTIFICATE

T*i+ i+ t, -erti/ t*at t*e +t/ re+ente 3/ SHETTY KISHAN MANJUNATH t, t*e

Unier+it/ , M3ai in art -,6eti,n , t7, /ear 66 tie egree , MMS +e-ia6i8ing in

Marketing ner t*e tit6e , 9r,:e-t Re,rt ,n “A COMPARATIVE STUDY ON HUL VS

P&G – BUSINESS AND MARKETING STRATEGIES” *a+ 3een ,ne ner / gian-e.

T, t*e 3e+t , / kn,76ege' t*i+ r,:e-t i+ in t*e natre , ,rigina6 7,rk t*at *a+ n,t +,

ar 3een +3itte ,r an/ egree in t*i+ in+titte ,r an/ ,t*er nier+it/.

Signatre , t*e Caniate

/SHETTY KISHAN MANJUNATH0

",r7are t*r,g* t*e re+ear-* gie

Signatre , t*e #ie

/Prof. A!" M#$%#"0


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DECLARATION

I' SHETTY KISHAN MANJUNATH' +t/ing in t*e Se-,n Year , Ma+ter+ ,

Manageent Stie+ -,r+e in t*e a-aei- /ear 20141! at S'r M. V'()()#r#*#

I$('! of M#$#+,$ S!%'( & R(#r-1 2#%#"# /E#(0' *ere3/ e-6are t*at I *ae

-,6ete t*e r,:e-t tit6e' ;A COMPARATIVE STUDY ON HUL VS P&G –

BUSINESS AND MARKETING STRATEGIES” a+ art , t*e -,r+e re


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ACKNO2LEDGEMENT

"ir+t an ,re,+t' I 7,6 6ike t, e>re++ / +in-ere gratite an t*ank+ t,7ar+ t*e

UNIVERSITY OF MUMBAI ,r intr,-ing a -,r+e 6ike MMS an giing a66 t*e

+tent+ a 3a+e an a 6at,r t, kee a3rea+t 7it* t*e -*anging 3+ine++ +-enari,.

I 7,6 6ike t, e>re++ / gratite an +in-ere t*ank+ t, / 9r,:e-t #ie Prof. A!"

M#$%#"' "a-6t/ ( Marketing' S?IMS' ,r in+ti66ing -,nien-e in e t, -arr/ ,t t*i+

+t/ an e>tening a6a36e gian-e an en-,rageent r, tie t, tie' een 7*en I

7a+ in C,66ege' 7it*,t 7*i-* it 7,6 n,t *ae 3een ,++i36e t, nertake an -,6ete

t*i+ r,:e-t.

I a6+, 7i+* t, e>ten / are-iati,n an +in-ere t*ank+ t, Prof. K'r#$ Y#%#)1 Prof.

Pr,# Y#%#)1 #$% $'r (#ff of SVIMS Co""+.

La+t 3t n,t t*e 6ea+t / ai6/' rien+ an -,66eage+ ,r t*eir a6a36e -,ent+ an

+gge+ti,n+ ,r aking t*i+ a -*eri+*a36e e>erien-e ,r e.

/KISHAN SHETTY0


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TABLE OF CONTENTS

RESEARCH METHODOLOGY

RESEARCH OBJECTIVE

T*i+ r,:e-t 7a+ nertaken 7it* a n3er , ,3:e-tie+ 6i+te 3e6,7=


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@ T, kn,7 t*e ari,+ r,-t+ , 9# an HUL aai6a36e in Inia.

@ Re+ear-* t*e arketing tren+ , HUL an 9# an -,are t*e.

@ T, ana6/+e t*e ee-tiene++ , i+tri3ti,n -*anne6+ , 3,t* t*e -,anie+.

• T, kn,7 a3,t t*e er,ran-e+ , HUL an 9#

• Strengt*+' $eakne++e+' O,rtnitie+ T*reat+ et-. ,r t*e t7, -,anie+.

SCOPE OF THE STUDY

T*e +-,e , t*e +t/ i+ 6iite +,6e6/ t, t*e area+ i+ite 3/ t*e re+ear-*er ,r t*e r,+e ,

re+ear-* t*i+ a/ *en-e n,t 3e a t,ta6 re6e-ti,n , t*e enetrati,n , HUL an 9# r,-t+ a66

,er

TYPE OF RESEARCH3 E>6,rat,r/ Re+ear-*

DATA SOURCES3 T*e ata i+ 3a+e ,n +e-,nar/ ata an t*e ata i+ -,66e-te r, ari,+

7e3+ite+' :,rna6+' re+ear-* aer .

EXECUTIVE SUMMARY

This project is about strategies and various practices by MNCs.

The comparative study has been carried out between Unilever

and P&G. This shows the need o transormation not in terms o

products and innovations but also in terms o organisational

structure. !rand innovation is very important or any "MCG

company. More the product line# better the chances or


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sustainable growth in mar$et. This also allows going in various

mar$ets with their needs. More mar$et present over the world is

very necessary to use scale o economy. !ut the growth in mar$et

should be balanced one. P&G admits that they have ocused more

on home mar$et %U' than oreign mar$et which hampering theirgrowth now. (hile Unilever which is e)ually good in home mar$et

%*urope' and oreign mar$et# they may catch P&G in ne+t , year

as per Unilever-s C*. !rand-s merger and ac)uisition have major

e/ect on growth pattern. Unilever-s ac)uisition and disposal

pattern is very aggressive. P&G has got a lot rom Gillette merger.

(hile doing business ethics are very important or sustainable

growth. !oth companies were caught doing unethical practices.

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